Marketing is my passion. It is by far my favorite part of business. I’ve worked as a marketing manager. I’ve owned my own business and now I help businesses with their marketing.
So today I am going to share the honest truth with you about marketing, what mistakes you are most likely making and what you can do about it.
1. It doesn’t have to be expensive, but it does need to be effective. Let’s talk about the expensive part first…I hear business owners (typically the ones that struggle) say that marketing is too expensive. I cringe when I hear them say this.
First, if you don’t have a large marketing budget, you really need to understand that there are hundreds of very inexpensive ways to market your business. This is actually one of the best times for small businesses. You have TONS of options that can be very inexpensive at your fingertips.
You just need to be creative and find the right vehicles to use in the beginning. The key here is to learn, educate yourself, ask for help, and put your money where you will get the best return. That might be pounding the pavement for a while or developing strong relationships. But, please don’t trick yourself into thinking it has to be expensive. That is just not true!
2. It’s all about ‘effective’ marketing. Now for the second part of what I said earlier…You can have the most expensive advertising in the world (and I watch tons of business owners do this) and NOT GET A SINGLE LEAD from it. Just because it is expensive does not mean you are going to get any business from it. AND, the other HUGE lesson I’ve learned is that most companies you want to advertise with have no idea on how to best advise you.
For example, you call that local prestigious magazine, or that billboard company or that high end whatever…they help you design your ad, they make it look all pretty and then most likely they have no clue. Then your ad does nothing for you.
I see this all the time. They only provide the tool, you still need to know how to use it. Marketing is about effectively communicating a product or service to create ‘real’ interest and get folks to take action, by either calling you directly, emailing for more information, placing an order etc.
If you are not getting any business from your marketing efforts there are two possible reasons why: First, you may not be using the right marketing vehicle for your business or reaching your ideal client. Second, You just may not understand how to use the right language or understand how to market effectively. (It’s usually the latter of the two.)
3. You need 6-10 different streams of marketing. Most business owners only have 1 or 2. You need to have have as many different streams as possible. Think about it, if you have 10 different channels of marketing feeding your funnel…you will have a full funnel of leads (again, if you are marketing effectively). But, if you only have 1 or 2, what happens when those 1 or 2 dry up or stop working? That leads us to the last truth I want to share with you.
4. Don’t put all your marketing eggs in one basket. This is what happened to so many business owners that only placed Yellow Page ads or they put all their marketing time, energy and efforts into Facebook. Well, Facebook went and made all these changes and overnight POOF…people’s #1 and in many cases only marketing funnel almost came to a halt and they were now scrambling for business. (Don’t get me wrong, Facebook is still a great place to market and attract new business, however it’s just not as easy as it once was..it takes skill and social media marketing is NOT a complete replacement for other forms of marketing.)
So, don’t put all your marketing eggs in one basket. Diversify. That is what smart business owners do and remember it doesn’t have to be expensive, but it does have to be effective.
Remember the keys to success in business is understanding how to market, innovate and know how to effectively sell your product or services.
If you don’t have that you will not thrive for the long haul.
Invest in yourself or hire the right people to help you.
P.S. Please feel free to share this with other friends or family that need help understanding the truth. You can save them time and money.
Cheers, Love & Success,
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Amanda BrazelOwner/Expert Social Media Manager for Small Business. Read More.
Amanda Brazel | Digital Media Marketing Done For You