Social Media Agency Ireland

Hiring A Social Media Agency In Ireland

If you’re having difficulty establishing and managing your business’s social media presence, you are certainly not the only one. Businesses from all sectors have to take a lot of things into consideration when attempting to leverage the power of social media platforms and meet customer expectations. However, platforms like Twitter, Instagram, YouTube, and Facebook are some of the best marketing platforms you have access to as a business. Some of the keys reasons to invest in social media marketing include increasing brand awareness, boost sales, generate leads, grow your loyal customer base, increase website traffic and cultivate positive customer engagements.

One of the fastest ways to improve the way your business uses platforms like Facebook, Twitter, etc. is to outsource the work to an agency. There are some important guidelines on working with a social media agency in Ireland that you need to be aware of. For one, if your company relives on locally-based customers for business, you need to ensure you hire an agency that understands the local culture in your region. Many businesses make the mistake of hiring social media marketing firms based outside the country to save money, but often those firms have no understanding of the local climate in Ireland and consequently struggle to make your business’s social media interactions appear authentic.

When it comes to hiring a social media agency in Ireland, you also need to look at the types of platforms they target and their reputation with previous clients. Checking out reviews and ratings from an agency’s previous clients is certainly a good way to find out if they will be a good fit for your business. There are dozens of agencies out there, so becoming an informed client is essential if you want to avail of the best social media marketing services.

Working With A Good Social Media Agency in Ireland

You ideally want to hire a social media marketing company that has a forward-thinking approach to online promotion. While Facebook, Twitter, Instagram, LinkedIn, and YouTube are popular at the moment, there is no telling what the next big platform might be as the year progresses. So, you want a marketing company that can adapt to the web’s changing landscape and ensures your business capitalizes on any growing trends.

As previously mentioned by Social Media Worx Ireland social media platforms can provide many benefits to your business, including raising brand awareness and boosting sales. For the best results, you just need to make sure you hire the right agency to handle your business’s marketing on the platforms.

Web Design Dublin

Dublin Web Design Reveals The Future Of Web Design For Businesses

If you run a business, learning more about the future of web design is going to be very important for your operations in 2020 as there is going to be more competition online than ever before. Your website is often the first chance you get to make an impression on potential customers, so it needs to be at least as good as the websites of your competitors. There are of course a lot of universally accepted dos and don’ts when it comes to website design in Dublin, but as technologies advance, what many people assume will just be short term fades can quickly become mainstream.

An increase in video content and interactive 360-degree images is predicted to be a big web design trend in 2020. As more people gain access to fast internet connections, website designers can start to incorporate features that require a lot of bandwidth. You will see that many new websites have hardly any text on their homepages and instead have video content, high definition photos and live web chat features.

Optimising website for viewing on smaller screens is going to continue to be important for website designers this year. While many businesses want to add as much content as possible to the home page of their websites, they often forget that many people will be viewing the site via a mobile browser. A website can look amazing on a desktop PC with a 32″ monitor, but if it is hard to navigate on a mobile device, the user experience score will plummet leading to high bounce rates and lower conversion rates.

The future of web design is also likely to see primary navigation menus become more simple. While your website might have a lot of content and a lot of pages, you don’t have to link to all of that content in the main menu bar. The sidebar is often a good place to put non-essential links if you are looking to streamline your website’s current primary navigation menus.

The best place to stay up to date with the latest web design trends is arguably on one of the most popular website design blogs. The people behind those blogs tend to be experts in the field with insider connections to companies that shape the web. You will often see new posts published every day outlining how businesses can best design their websites for better future-proofing.

Visiting websites from your closest reveals can also be a great way to learn about what you need to do make your website better in 2020. Don’t be tempted to pay thousands of dollars for a generic website theme. Instead, know that hiring web design services from the professionals is a good option for businesses who don’t have time to invest learning about the best designs and layouts for their sites. The good news is that there is lots of competition in the expert website design industry, so prices for clients are very competitive. Just make sure you research a design agency for trustworthiness before you hand them the keys to your business website.

Paul McCarthy Cork

Top SEO Trends For 2020

SEO is constantly evolving with the search engines tweaking their algorithms all the time. While SEO does change, there are certain trends that you need to be aware of. These trends can help you stay on target and adjust your SEO strategy for the year to come.

BERT And User-Focus

Last year, Google launched its BERT algorithm leading a lot of people scrambling to learn how to optimize for this. While optimizing for this algorithm change makes sense, there is another SEO trend that you should focus on. User-focused optimization will help you get a handle on BERT and boost your SEO strategy.

Content has always been a part of SEO and writing for the user is not a new trend. However, the introduction of BERT makes this more important because the algorithm looks at content differently. To ensure that content is optimized correctly, communication with customers is important to find out what they really want.

E-A-T

E-A-T or Expertise, Authoritativeness, and Trustworthiness is something that Google has been looking at for a while. In the coming year, this will continue and the trend will make it harder for companies with poor reputations to rank well. If any aspect of E-A-T is missing, the website will be penalized.

This will make it harder for websites without the proper expertise and credentials to rank well for YMYL queries. The most important aspect of this trend will be trustworthiness. This is due to the fight against fake news and fake viral content.

Focus On UX And Technical SEO

A big trend to focus on is success in UX or user experience. Overall user experience has a direct link to SERPs, but many people focus only on the experience on their landing pages. In the next year, SEO strategists will need to move beyond this and look at what happens after the user leaves the site.

This will mean a rethinking of drip campaigns and remarketing. It is vital that all customers have the best experience with anything related to the website to improve your UX. According to Google, technical SEO is a key piece of UX.

Good technical SEO is going to be a vital trend in the coming year. This is a good trend to get into because technical SEO is something that helps your website for years to come. It is also something that Martin Splitt spends a lot of time promoting which is a signal itself.

Mobile SEO

This is a trend that should not be surprising as mobile internet use has been on the rise for years. If you want to survive the coming year, you need to fix your mobile issues. Web design should be done with mobile-first in mind and then compatibility with desktops.

There are a lot of trends in SEO that you need to know about. As Paul McCarthy Cork SEO explains some of these trends have been around for a while such as mobile SEO. Others have come from changes in the last year such as SEO for BERT, but they are all important and need to be looked into.

Belfast SEO

A 2020 SEO Guide For Beginners

In 2020, SEO or Search Engine Optimisation, is a creative, technical and analytical process that is designed to improve a website’s visibility in the search engines. The main function of SEO is to bring more unpaid traffic to a website and to have that traffic convert into sales.

SEO – An Introduction

If you are new to SEO and you want to have a website that Google ‘favours’, then you definitely want to utilise effective white SEO. This also means that you want to stay away from SEO methods and techniques that are considered ‘grey hat’.

What is considered grey hat today can quickly turned into black hat and spammy practices tomorrow as far as Google is concerned. Using these types of techniques can quickly cause your website to lose its search ranking and it can even become de-indexed.

So, what are the ‘rules’ when it comes to SEO?

Google is very strict when it comes to SEO and strongly insists that website owners and webmasters adhere to the company’s rules. In return, Google aims to reward these sites that use ‘white hat’ marketing along with high-quality content with higher rankings in the search engines.

Conversely, Google also penalises sites that are able to rank in the search engines without adhering to these rules.

Keep in mind, that these rules are not considered to be laws. They are simply guidelines that Google strongly recommends for sites that want to rank in the search engine.

For example, in countries such as the UK, the United States, Australia and Canada, it is illegal to hack in order to rank a site higher in the search engine.

DEFINITION OF SEO: There are many different definitions and interpretations of Search Engine Optimisation. However, organic SEO is still considered the best way to get free traffic from Google and to a website.

OPPORTUNITY: It does not matter whether you are trying to rank a site in India, Europe, or the Middle East, the concept remains the same. You have to understand the way people search for things online whilst also understanding the types of results Google will decide to display to the users.

RANKING: The higher your website ranks in Google search results, the more free advertising your site will receive. This is why the first page of results and certainly the first search result for a particular keyword is so heavily coveted by online marketers.

This is still the best way to get valuable organic traffic, and it can quickly make or break your business.

Some of the best ways to drive this organic traffic to your site in 2020 include:

– Website design
– User experience
– Usability
– Copywriting
– Keyword Research
– Social media promotion
– Research
Backlink Analysis

In other words, you will have to learn and apply many skills if you want your site to rank in a competitive niche on Google in 2020.

What Is A Successful SEO Strategy In 2020?

The best strategy is to create a website that makes your brand appear relevant and trustworthy to users. Help the visitors to your site without frustrating or annoying them.

Never place conversion rates and percentages ahead of a user’s enjoyment and accessibility to your site. For example, do not place adverts on the main content page.

If your want your site to rank high in Google, your SEO in Belfast strategy must include quality and useful content that is posted to the site regularly that will deliver long-term user satisfaction.

Google is placing more importance on the user in 2020. The company is rewarding sites that offer a great customer experience and quality content that is able to attract links from reputable websites and create a buzz.

Dublin SEO Agencies

Working With An SEO Agency In Dublin – Consider The Benefits

It is pretty easy to decide whether you should be working with Dublin SEO agencies. Just ask yourself whether you are serious about the success of your website. Because if this is just a hobby you are toying around with, spending too much money on the project could be a mistake. But if you have bigger plans for your website, it means you are probably serious enough to make a reasonable investment.

This article is going to provide some enlightenment regarding search engine optimisation, and whether you can handle it all by yourself. Remember that it helps to have clear goals in place. It is okay of these change later on, but do not be vague about what you want to achieve. If this is the case, you still have some thinking to do.

Is DIY Optimisation Possible?

Yes, you can take on the responsibility of optimising your website by yourself. But there is a big difference between basic SEO approaches and more advanced tactics. And the latter can only be mastered with experience. Now think about how many other websites are launching every day, with the chance of several them competing in the same niche.

Nobody is stopping you from taking the DIY route, but keep reading before you make a final decision. Because there are several benefits that come with working with an SEO agency in Dublin.

Search Engine Optimisation Takes Time

The first thing you have to realise is that search engine optimisation does not happen overnight. Even the results you aim for, it will take several weeks before you see anything significant. And this is when you implement advanced SEO tactics. Whereas a basic approach typically used by beginners can be very frustrating. This is especially true if you are taking on a tough niche. The more competition you go up against, the better your tactics have to be.

You Have To Keep Up To Date

Search engines will never stop tweaking the way they index websites. Given that they have a specific mission to get smarter with every user that utilises their platform, it is natural to see algorithm changes down the line. The question is whether your website can handle these changes?

Failing to update the website according to algorithm changes will eventually see your website lose its ranking. And this is the last thing you want.

Consistency Is Very Important

Users these days are very focused on consistency. Seeing as there are so many fly-by-night websites, users tend to wait for a website to grow. Once they see there is consistency in terms of posting new and fresh content while revamping the look of the website when necessary. The point is to show users you are serious. But this is going to take a lot of time and effort.

More importantly, you need to stay motivated. Without significant traffic, you are bound to feel discouraged. But working with an SEO agency in Dublin can help you to avoid this frustration. Not only will you see results quicker, but you do not have to put in all that effort.

Monitoring Performance

In order to know if your strategies are working, you have to monitor the site performance. This includes keeping an eye on where the site ranks at any given time. But there are certain tactics you can use to see what users are doing on the website. Where they click and what they like/dislike can become painfully obvious once you use the right tools.

A professional SEO agency is aware of how monitoring site performance works. And it is likely to be part of their fundamental strategy to keep your website at a high ranking.

Learning And Applying All The Technical Aspects

In addition to all of the above, here are just some things an agency can help you with.

– Adding content
– Researching relevant and popular keywords
– Increase loading speed
– Build links
– Social media exposure

Everything depends on the company you decide to work with, and how seriously you choose to take this project. Are you ready to make it great? Or do you still want to fiddle around and see what happens on your own?

Welcome to Amanda Brazel SEO Dublin

Welcome to the home of smart social media and online marketing in general, combined of course with the holy grail that being search engine optimisation.

If you know that you’re not really getting anywhere with your marketing plan, and you understand that it’s time to speak to some experts to help guide you, then you’ve come to the right place. On this website, we’re going to be breaking down in some detail what’s working for us right now, how we apply our core marketing principles to actual client campaigns and just what a new client can realistically expect in the first six months with a new digital marketing campaign.