Instagram has recently released Stories and you want to use this feature for your business, but how? There are a number of ways you can incorporate Instagram Stories into your marketing mix and reasons you should!
Your followers want to get to know you, want to see all the behind-the-scenes of your business. Stories allows them to get a glimpse of what a day in your business looks like. Because you can use both videos and photos, you can include previous images you’ve wanted to use.
It’s always a great idea to re-purpose your blog content in several ways. You can do this with Instagram stories, too! Put together short, how-to articles that link back to the original content on your blog.
If you’re going to be live on Facebook or YouTube, you can tease that on Instagram to get more views. You can create a story to showcase anything, including upcoming blog posts, videos, podcasts, you name it.
If you sell tangible products, it’s a safe bet that your audience wants to see it in action. Instagram Stories is perfect for this. You can also give your views ideas on things to create with your product and point them back to your website for more information.
There are all sorts of milestones to celebrate in your business; getting 1,000 followers on Instagram, celebrating 5 years in business, a new employee, and so on. Take these celebrations to Instagram and let your followers celebrate with you!
Incorporating Instagram Stories into your marketing mix shows that your business is knowledgeable about new social media trends and it’s agile enough to apply them. To learn more, or to schedule a consultation, contact me today.
Cheers, Love and Success,
Social media is about being social, communicating with the fans of your business, and being more visible to potential clients/customers. But, social media has a huge impact on other areas as well, including SEO.
SEO is an acronym for search engine optimization. The higher your SEO, the more visible your website is in the search engines. Have you ever wondered how certain websites get on the first page of Google without paying for ad space? It’s because of good SEO. Social media can help you improve your SEO in a number of ways. Here are a few…
We all know Facebook, Twitter, LinkedIn and so on. We trust them and know they are legitimate websites. That’s what creates authority. Your website, no matter how long you’ve had your domain name, isn’t going to be considered as much of an authority as Facebook. So, it’s time to take advantage of the authority social networks have and use it to increase your own.
Sharing content on social media makes it searchable in all search engines. If you share a link on Facebook to a blog post on your website, that link is going to show up in search results if the proper keywords are used. These links will help drive traffic to your website, which is going to increase your SEO.
Search engines, like social networks, use algorithms to search, crawl, and index content. If you’ve ever searched for yourself, you’re likely to see your social profiles come up first. That’s because the search engine pulled your social profiles before anything else.
SEO isn’t what it used to be; keyword research, page optimization, and link building are things of the past. Today, SEO is all about social media. Sharing content regularly on social media will increase your SEO because you can reach more people in a shorter period of time. To learn more, or to schedule a consultation, contact me today.
Cheers, Love and Success,
You may have noticed that Instagram is adding more and more features that will help you tell your story in different ways. Once these features is live video, which allows you to connect with your audience in real time. But, how do you use it?
To start a live video, you need to tap on the “Your Story” profile photo at the top of your feed. This takes you into your Instagram Stories and gives you three options:
Use your finder to slide over to Live to get started. Be sure you’ve checked your settings before you go live. To do this, tap on the settings gear icon at the top left of the screen. Check these settings to make sure your live video will get the most exposure.
Once you have all of that in order, it’s time to go live! Tap on “Start Live Video” to begin your broadcast. Once your video starts, your audience will be notified that you’re live.
Now that you’re live, it’s time to take a look at how you’re performing. You can see the number of viewers and the users who have joined your video. You can even start conversations by starting and replying to comments. This is a great way to get and keep your audience engaged with you.
Want to see how long you’ve been broadcasting live? Tap on the “Live” button at the top left and it’ll show you the length of your broadcast. To see the number of viewers, tap on the button to the right of the “Live” button.
When you’re done with your broadcast, simply tap on the end button in the top right corner of the screen. From there, Instagram will show you your analytics on that video, which is the number of viewers. Instagram doesn’t show any analytics from previous stories or live videos so be sure to screen shot this screen. This will help you see how you’re performing with your live broadcasts over time.
Now that you know how to go live on Instagram, why would you? There are a number of ways to use this feature in your business, including but not limited to:
Instagram is really making progress and it’s time to take advantage of it. Video is essential to your digital marketing mix so record away. Go live about your brand and what it represents. If you would like to learn more, or to schedule a consultation, contact me today.
Cheers, Love, and Success,
It’s wise to make back ups of everything, including your social media content. It’s valuable to your marketing efforts so don’t risk losing it. Social media is always changing and you never know when or if a network will be available. Here’s how you can back up your content.
I always recommend writing blog posts in Word instead of writing them directly on your website. This accomplishes a couple of things: 1) you get to draft, proof, and edit without making changes to your website, and 2) it creates a back up of your post. Your back up can be saved locally on your machine or in the cloud. Be sure to use a consistent naming convention for these back ups so that you know the title of the piece and where it was published. For example, your filename could be LinkedIn Publisher – Title of Piece – Publish Date.
Whether the video was for Instagram, Snapchat, Facebook, or YouTube, it’s important to save a copy after you publish it. Facebook Live allows you to save a copy, depending on the app you use. Instagram and Snapchat also allow you to save your stories. These videos can be used elsewhere and backing them up means you don’t have to spend time searching for them.
This is very important for your business because testimonials can be used for a number of marketing efforts. Be sure to screenshot your testimonials/reviews placed on social media so that you have a copy and can use them in other marketing materials. Jing and Open Screenshot are great programs to use to capture your testimonials.
Did you know that you can download a copy of your Facebook data? You can download your data from your personal profile and Facebook will email you when your file is ready. You can do the same thing with your Facebook business/fan page. Twitter will also allow you to download a copy of your entire Tweet history as well as LinkedIn.
Don’t let your social media content get lost, back it up today and you’ll save yourself a lot of worry in the future. Backing up your marketing materials is essential to the progress of your business. To learn more or to schedule a consultation, contact me today.
Cheers, Love and Success,
Some of your social media content performs better than others and it only makes sense that you’d want to recycle it on other platforms. How can you do that across the various networks?
Each network offers analytics on your content so you can see how it’s performing. To find your popular posts, you’ll need to check each network, as follows:
• Facebook: Insights and click on posts
• Twitter: Analytics dashboard to find top tweets
• Instagram: No built-in analytics but several third-party tools are available, such as Iconosquare
To determine your most popular posts, look for those that have the most engagement. Once you’ve narrowed them down, use the tips below to recycle your content.
Your Instagram content can be pinned to various Pinterest boards to gain extra traffic. You can do this by uploading the popular Instagram photo to your website and pin it. It’s important to pin it directly from your website so that it links back to your page. Be sure to edit the description to make it catchy.
Many popular tweets are stand-alone text quotes, which means its super easy to recycle them. You can add the quote to an appropriate image and tweet it again. Or, you can also use the text quote again and simply add a photo that goes with it. Make sure your image is the correct size for Twitter. If you need help with this, you can use Canva, Adobe Spark, or another image tool to help you choose the correct size.
The Facebook posts that get the most engagement are generally longer posts about opinions, research, or inspiration. If you have a post like that, you might consider turning that post into a blog post. You can then turn your written blog post into a video, which will further increase your traffic.
It’s important to recycle your most popular social media content to gain more traffic. You’ll also increase your SEO and generate more visibility for your brand. You may just increase your leads, too! For more information or to schedule a consultation, contact me today.
Cheers, Love and Success,
Sharing content on social media is only one aspect of social media marketing. In order for you to be successful, you need to be engaging with your fans and followers. What’s the point of sharing content if you’re not going to engage? Many people will actually stop following you because you’re not engaging with them. Here are 8 reasons engagement is crucial to your success.
If you don’t know, Facebook is constantly changing its algorithm, making it more and more difficult for your content to be seen, especially if you’re not posting regularly. Facebook isn’t the only social network doing this, however. Instagram also uses engagement metrics to determine what’s put in front of your followers. If you’re engaging with your audience, they’re much more likely to share your content, which helps to increase your audience through additional likes.
Adding testimonials to your website is great but there are always going to be people who question if those testimonials are legitimate. When you’re engaging with your audience, you’re building trust and loyalty from your fans/followers. People like to connect with people, not products or services. Be sure to show your audience who you are, what they can expect from you, and that they can trust you.
Don’t be afraid to ask your audience questions to spark discussion. Eliciting emotions from your audience is a great way to increase engagement. Be sure to keep it friendly and take control of any unruly fans or followers.
Clearly, engaging with your audience helps you stay in touch with them, and you’ll learn more about them in the process. People like to be entertained and to feel like they’re connected. Don’t be shy!
Have you ever come across a post in your news feed with hundreds or thousands of comment and felt compelled to read it? Of course you have! This is a perfect example of how engagement increases attention. Not only on social media, but your website as well. Your audience will likely hop over to your website and subscribe to your newsletter or blog.
People don’t like communicating with robots – they want to connect with real people. Show yourself and your personality off to your audience through engagement. Let your audience get to know who you are, within reason, and why you do what you do. You never know just whom you may inspire.
The more you interact with your audience, the more memorable you’re going to be. People are going to remember that you’re social and engaging and they’ll keep coming back.
Statistics show that an engaged audience is more likely to be a buying audience. Once your audience knows that they can trust you, they’re more likely to make a purchase.
So, if you didn’t know how important engagement is before, now you do! Being engaging on social media is just like building relationships in person; you need to be consistent. If you would like more information or want to schedule a consultation, feel free to contact me today!
Cheers, Love and Success,
Instagram is a great way to show off your brand to millions of users. How? How do you create a style for your brand to attract your target audience? It all begins with a well-planned strategy for your visuals.
Building your brand means brand recognition and continuity. You automatically recognize Nike because of the “swoosh” logo. Your brand must be treated the same way. It represents your business, what you do, who you are. Being consistent with your brand increases recognition and continuity, making it easily visible to your target audience.
It’s important to be consistent with your brand by way of using the same fonts, color scheme and logo. You want your audience to immediately be able to identify your brand just by looking at a photo. Since Instagram is a photo-sharing network, this is the perfect avenue to create your signature branding and duplicate it on other networks.
Instagram filters make the photos you share look just a bit different, and each filter creates a different effect. You want to create a cohesive look to your photos on Instagram so be sure to be consistent with the type of filter you use. For example, if you like the way the Lark filter makes your photos look, use that filter on most of your photos.
This doesn’t mean you have to always use that filter, however. But, you should use that filter for the majority of your photos. In keeping with the current aesthetic, limit yourself to only a few similar filters so that your audience doesn’t stray.
If you have more than one image you’d like to share, create a photo collage instead of flooding Instagram with individual photos. Collages are great for how-to content or anything that involves a few simple steps. If how-to content doesn’t fit with your business, don’t worry. You can also use collages to tell a story about an event, a milestone, or anything that happens in your business.
Instagram now allows you to record 3- to 60-second videos so that your audience can get an inside glimpse of your business and what you do. Video is a very important component of your marketing mix. In fact, 85% of people who watch videos are more likely to purchase a product. Furthermore, it’s estimated that 80% of all Internet traffic will be video by 2019. You don’t want to miss out on that!
Because Instagram is often overlooked by businesses, you have a great opportunity to get in front of your competitors. Don’t think you can do this yourself? Not a problem. Contact me today for your consultation to learn how I can help you create the Instagram strategy your brand needs.
Cheers, Love and Success,
I’ve developed amazing friendships with people I’ve never met, I’ve forged partnerships, and have also connected with other colleagues in my niche that have helped my business. In addition to business, I’ve found great products that I’ve bought and honestly I would never have found those products otherwise. So, simply put…I LOVE Instagram. I love Instagram as a business owner and I love Instagram as a consumer. It’s easy to use and it’s so much fun especially when you use it in a manner that really serves your followers as well as your business.
So, here are some pretty awesome tips that are going to help you super charge your Instagram marketing.
1. Create a Dynamite Bio That Grabs Attention: I know you’ve heard it before, but still I see so many folks with out a great bio. Your bio is valuable real estate that tells folks about who you are, what you like and/or what your business is about. This is basically your message to the world, expressing why they should follow and connect with you.
Personally, I use my Instagram account for personal and business together. I post many personal photos in order to let people get to know the real me and I mix in my work with inspiration and helpful information that serves others.
Here is an image that reflects how to create a dynamite bio that really grabs attention. Again, YOUR bio should speak about what YOU want it to reflect. This is also something you can change. I’ve changed my bio many times. I enjoy changing it up and bit and find it fun, especially as my likes and new hobbies change. So, play around with it. Make sure you use the extra bolded text and note that it’s NOT a repeat of my name. It’s what I do and my profile user name is my personal name. I also use emoticans to have fun (I love to have fun) and they make, what you LOVE stand out. Remember, people will follow you based on what you love. Like attracts like.
So, understand that there are many steps that you will need to set up before you invite followers. Again, first impressions only happen ONCE!
a. As I said above, you need to create your dynamite bio. Make sure you have your secondary name that is different from your profile name and be sure to list our what you love and what you do. There are many many ways to make your BIO stand out. Take time to look at other popular folks that have very large followings on Instagram to get ideas.
b. Then you want to take several photos in order to make sure that when folks see your profile they know immediately what they will be seeing from you if they decide to follow you. Again, first impressions only happen once! ***One note here that is very important…as the amazing Instagram expert Jenn Herman says, “A picture says a thousand words – so what do you want your Instagram photos to say? What do you want your Instagram message to be?” I recommend you read her blog post about creating your photos around what you want your Instagram message to be. You DO NOT just want to start taking photos and throwing them up without any thought or strategy.
3. Follow Your Competition: It’s a great and wise move to follow your competition or the power houses in your industry or niche. This was you can connect with them, learn from them as well as praise them. Social Media can be very generous and even though it may be your competition…in many situations they may even share your content or products. So, don’t be afraid to follow and praise your competition.
4. Repost or Share Photos with Repost App: Download Repost App on your smartphone. This will allow you to easily repost other Instagram followers photos and share them with your audience. Of course this will get the attention of the person’s content you’ve shared. This can do wonders for your business. As I said earlier, Social Media can be very generous when practiced authentically and ethically. This only helps your business and brand when you recognize and celebrate others.
Download the Repost App to your smart phone and then connect it to your Instagram account. From there you can repost photos easily. It’s like sharing on Facebook or Retweeting on Twitter. This credits the person’s photo and allows their followers to learn more about their business or person you are reposting.
Here is a repost of Woof Gang Bakery here in our local community. I love dogs and I love helping local businesses grow!
So, for example…let’s say that you have a small company that sells children’s clothing online. If I were you I would look up other very popular complimentary businesses that have huge followings like Zulily, Hanna Andersson or the like. Then look at who is following that business. Click on their name, scroll through their photos, like several of them (be genuine) and then give them a follow too.
What happens is your Instagram profile will GET NOTICED because you gave them 3-5 likes on their photos and followed them. If they love children’s clothing and they like your style, than chances are they will start following you too. BAM! Do this little by little everyday and you will have a massive following before you know it.
(Now, one thing you definitely DO NOT WANT TO DO…is write a comment to them plugging your clothing and telling them to check you out…that is called SPAM and feels so ICKY.) Be casual, be genuine and like what you like. Believe me, if you have cute clothing and a great business people will want to follow you and ultimately buy from you as well. Hopefully you get my point here. If you want to learn even more than I recommend you read about my other blog post called: Grow FAST On Instagram With These 6 Tips.
However, that aside, this is a great way to get more exposure for your brand, bring more followers on board and even sell more products when you ask your fans to show off your product on their own profile.
Thank you for stopping by and taking the time to read this post and if you have a tip that can help other super charge their Instagram Marketing, please share it in the comments below. We’d love to hear from you.
Cheers, Love and Success,
There are many ways you can use your business on Instagram. However, there are also many ways you can easily turn people off so they do not want to follow you, which means they obviously will NOT want to do business with you either. This is where some mistakes happen that you can easily avoid.
Mistake 1. Your account is private, but you are also using it for business: Often I receive a new follower on Instagram. They interact with me, like several of my photos and they ‘may’ even have a great bio about who they are. However, their profile is private. This to me is a big and obvious mistake. I don’t want to follow someone that has a ‘private business’ unless there is some super duper cool reason to have a ‘private only business’. The truth of the matter is, I can’t REALLY see what you are all about. Photos say 1000 words and if I can’t see any then you really have nothing to say to me at that moment and I quickly move on. Solution: So, if you have a private Instagram account and want to use it for business I recommend that you make is public.
Mistake 2. You have way too many selfies: Oh the inundated profile with selfies. I am going to be blunt here, but you are not Kim Kardashian. I don’t want to follow Joe Smith’s selfie show. I mean don’t get me wrong…I love a good selfie now and again, but selfie after selfie after selfie shouts a very specific message and in my opinion it’s just not a positive one. You are saying LOOK AT ME! I AM SO IMPORTANT! You are important, but what you offer others is more important. So, think before you post selfie after selfie. Solution: Wait a bit before you post selfie after selfie and once you become Kim or Kanye, then you can post as many as you like and I am sure your fans will just love it! Use selfie’s sparingly. I’d say 1 for ever 20 or 30 photos.
Mistake 3. You are only interested in selling and not relationships: Yes, I get the follower that pops over to my profile likes a bunch of my photos, follows me and then when I pop over to peek at their photos I see wrap after wrap (to of course remove my fat & cellulite), or I see how make money easy, or another networking marketing opportunity. This to me is a HUGE turn off and what you are telling me is that you are only interested in ONE THING..SELLING. You are not interested in posting quality photos, you are not interested in telling a story about who you are and what you do. You are interested in one thing…my money and that is of no interest to me. Instagram is so much more than that. Solution: Build relationships with people and make your profile more about you and your life. Then every once in a while and I mean every one in a while wiggle in what you do for a living by talking about it’s benefits, as well as demonstrating it with short videos as well as photos.
Mistake 4. You have no or very few photos: Now this just might be naïveté, but before you start attempting to grow your followers on Instagram, It’s hard to follow someone that is brand new, barely has any followers and has only 1 or 2 photos that don’t tell me enough about who you are and what you represent. Solution: I highly recommend you post a variety of about 10-15 photos first. That at least gives any potential new followers a chance to see what you are all about.
Mistake 5. You have no bio: This goes along with mistake number 4….please, please, please complete your bio, especially before you start inviting others to follow you or trying to grow your fans.. Please tell us about yourself…what do you love, what do you like, what do you do, and what type of photos can we expect to see. This is so important. This is basically very valuable real estate and it should be utilized to the fullest. Solution: For example, I use my Instagram account for business and personal use. I like to build relationships with people and I share photos from my entire life. So, my bio lists what I do as well as things I love, like: coffee, dobermans, my family, Hilton Head Island and it also describes my personality a bit too. This helps people get a quick glimpse into who I am and let’s face it…these days you really only have a few seconds to grab the attention of others. So, make the most of it and feel free to change it up. My likes change over time, so I update it to reflect what I am up to. It’s not written in stone and perfection is not required either.
Mistake 6. You’re selling fake Instagram followers: This is just so obvious to me. First of all, do not sell fake followers EVER. These are HORRIBLE practices on Instagram and if you are doing this, you will be quickly reported as spam and your account will be removed. The other mistakes is that you might be tempted to buy or have bought fake Instagram followers. Solution: If you are doing this, find a better way to make money. Part two of this solution is NEVER buy fake followers. It says so much about you and is completely obvious when you barely have any comments or double taps on your posts. Grow yourself organically and if you want to learn how then please check out my blog post that has been shared more than 2000 times. It will help you grow super fast. Lastly, please report any spam to Instagram. They are very diligent about keeping Instagram a wholesome social network that sticks to it’s routes.
Mistake 7. You come across as glib by only writing one word comments: I notice lately that when I get a slew of new followers they double tap many of my photos and then they write one glib comment like cool, nice or amazing on one photo. Of course this gets my attention and I am curious as to who they are, but I am now feeling like they are this rote robot…just trolling for new fans to follow them and it no longer feels authentic or my best interest to follow them back
So, let’s think about this in a different way…let’s say you want to make more friends. Your friend tells you something about their life like a new kitten they just brought home or they share a very insightful bit of advice (in this case they are telling you in a photograph on Instagram) and you just respond with nice, or cool and walk away. Now my question becomes, how strong do you think that relationship with be? Do you think they will feel ‘REALLY’ important to you or that you are ‘REALLY’ interested in them? Probably not. It just makes you sound glib and it makes it obvious that you are just looking for a new follower based on a strategy you were taught. So, instead of writing the short blurb…write something more meaningful and substantial. It’s better to be more expressive, genuine and conversational as well as, double tap photos you REALLY like.
The truth is the cream in business always rises to the top and wins the day. Use best practices when it comes to Instagram and your business will sore. Be genuine, be authentic, have integrity and you will build a wonderful loyal community. It is a fabulous platform for sure!!!
Do you need help with your Instagram marketing? Feel free to reach out with questions below and I am happy to answer them for you.
So, here are 4 ways to humanize your social media marketing approach that will help set you apart from your competition as well as create a more loyal following.
1. Be Real: It’s important to be yourself and show the real you on Social Media. This is far more powerful than trying to be someone else. So, be authentic, don’t lie and show your audience the real you.
2. Be Honest: Don’t hold back or be afraid to share some personal stories that make you look vulnerable. It’s okay to share your struggles and challenges with your audience. This significantly humanizes you and draws your fans in. People want to work with people that are real human beings. You don’t have to tell your deepest darkest secrets if you don’t want to, but take a page from Oprah’s book on this one. She is pretty honest about her life and that creates strong loyalty among her fans.
3. Be an Inspiration: There is a saying, either your life is a cautionary tale or an story of inspiration. Be an inspiration to others. Show people that you can still be happy amidst challenging times, inspire others to live a healthier, happier and more meaningful life by leading the way through example.
4. Be Consistent: Get clear about what your mission is and be consistent. This will help you brand your business and be more recognizable. For example, I offer social media and web design services but I am also known for uplifting and encouraging business owners. This is something I do consistently. So, no matter what your brand identity is…be consistent with what you share. This makes you even more believable and when you have something to share that pertains to your business more people will listen.
When you humanize your brand on social media you stand out and you create a loyal following. Your following will be like your friends and family. You can do this by sharing photos, personal blog posts, status updates, video and more. Be creative and let people in. You will be glad you did.
What other ways do you suggest humanizing your approach on social media marketing?
Amanda Brazel | Digital Media Marketing Done For You