Your website is a crucial tool in your online marketing toolbox and it should be treated as such. A successful website isn’t one that’s thrown together at the last minute; it needs to be well planned and fully functional. This includes a number of things especially SEO. Here are a few do’s and don’ts of SEO to help your website.
DO create valuable content for your readers. The purpose of your website is to interact with your visitors and eventually convert them to paying customers or clients. A great way to do this is by giving them valuable content to consume at their leisure by way of your website. Your blog is a great resource for valuable content and should not be ignored. Be sure to post at least one blog per week. When your content is valuable, it will be worthy of sharing on social media, which also increases your SEO.
DO optimize your website for mobile users. Approximately 80% of people use a mobile device to access the internet today, which means you’re missing out if your site isn’t mobile-friendly. If you’re on WordPress, be sure to choose a responsive theme and do not activate the Jetpack mobile theme in the back end.
DO write naturally! Although you’re an expert in your niche, you want to write your content in such a way that you audience can understand. For example, if you are a Psychiatrist and write your content as if you were speaking to another Psychiatrist, the conversation may be above your audience’s head. So, using simple plain language can be very helpful. The key here is to talk to your audience and not at them.
DO choose your keywords carefully. Your keywords are what the bots pick up when they crawl your website for searches. They should accurately describe your business and must be included in a successful website. For instance, if you’re in the business of landscaping, some of your keywords would be “landscaping” “gardening” “planting” and so on.
If you want Google or any other search engine to pick up your site, you need to have these keywords in your meta description and meta tags. Think of the meta description as your website’s mission statement. It should include your most popular keywords in an organic way.
Meta tags are the main keywords for your website. Although each page and blog post will have its own keywords, you want to use the most popular keywords in your meta tags.
Do blog, search engines love fresh, unique content. That’s why it’s important to keep content fresh and consistent. Our clients that regularly blog are at rank their competition. So, it’s important to keep your content up to date, fresh and constantly coming. must keep a steady blog filled with new information every week. Customers also prefer websites that have fresh content verse ones that don’t post any content about their industry or niche. If your site hasn’t been updated with new information in over a year, you can bet someone else’s will and their search engine rankings will be higher than yours.
Do be active on social media: Google considers your social media influential, therefore the more quality content you share and the more consistent you share it, Google will determine that your website is more valuable than other websites in your niche and industry.
Do spend time on Google +. Google + love Google +. This is pretty obvious: Google DEFINITELY factors in your presence on Google+. So, it’s recommended that you take 10 minutes each day to spend on your brand’s Google+ page, whether it’s to post something on your business profile, or posting your content into Google+ communities. Be sure to post the content you want to be ranking for Google+ to prove to Google that you are worthy of positioning high in their search engine. (Source Hootsuite)
DON’T overuse your keywords because it makes poor SEO strategies obvious. Overusing your keywords tells everyone that you care more about your page rank than you do providing quality, relevant content. It’s just not good business. Again, use your key words, but speak naturally. For example, let’s say your keyword is “music”. You want to be sure to use this work sparingly throughout your content to ensure that your content reads well. You don’t want to include your keyword in every sentence. As long as you use your keyword a few times throughout your content, your SEO will benefit.
DON’T buy links – ever! It should be obvious as to why this is a BIG fat DON’T, but just in case you don’t know, it’s because Google will list you as black hat. This is the dark side of SEO, a side you don’t want to be a part of, and search engines will most likely list your site as spam.
Buying links is when you pay others to link to your website. This also includes gifting products or services in exchange for links. It’s not good practice and it’s in direct violation of Google’s Webmaster Guidelines, which means you’re listed as participating in a link scheme.
DON’T think SEO is a waste of time because it definitely isn’t. There are a lot of articles on the web today saying the opposite but SEO is still an important part of your website strategy. How will people find you if you don’t use SEO? They won’t.
DON’T set it and forget it! In the same way you have to keep your content fresh, you have to do the same with your SEO. If you don’t already know, search engines are constantly changing and new websites are popping up every day. All of this affects your ranking in the search engines, which means your SEO must be updated regularly to keep up.
Again, SEO is a VERY crucial aspect of your marketing especially now in the digital media world we live in. Therefore, we recommend that you either take a course, learn from experts or hire/consult with an expert to help you. Your website should work for you and SEO helps it do just that.
Is your website Search Engine Optimized? What do’s and don’ts do you recommend? Do you know need help optimizing your SEO, blogging and social media marketing?
Cheers, Love and Success,
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Amanda BrazelOwner/Expert Social Media Manager for Small Business. Read More.
Amanda Brazel | Digital Media Marketing Done For You