See The Major Difference Between Successful & Struggling Business Owners When It Comes To Marketing!

Amanda Brazel, Social Media MarketingListen no one likes to fail, no one wants to struggle and it can be really hard to admit that the real reason you are struggling is because of YOU.  With that said, this post is not meant to make you feel badly about yourself, this is meant to empower you.  It’s time to take control, take action and go in a new direction, so you can experience the success you deserve in your life and business.

One of the best opportunities I’ve had in my life is to talk to and coach hundreds of business owners from around the world. When you do this you immediately see patterns.  It’s amazing. I am sure if you are a fitness coach or a doctor you also see the same patterns with your clients and patients.

In my work I talk to many business owners.  I talk to business owners that make well over a $1,000,000 a year and I talk to business owners that are struggling and barely getting by.  Now I would love to share the differences I notice in order to help those struggling make the shift they need in order for more success. 

The biggest difference I notice between them is how they think when it comes to marketing is this:

  • ‘Successful Business Owners’ when faced with a decision to spend money focus on their ROI or return on investment.  They think and see the big picture. They think ‘investment’.  They understand the risk, but they are wise risk takers and they know they have to invest in their business in order to grow and be successful.
  • On the contrary, the business owner that typically struggles, ‘thinks cost’. They say to themselves, “What will this cost me?”  They are not thinking about the big picture at all.  They only think about how much dough they have to fork out right now and they cross their fingers and hope it works.

“Whether you realize it or not the way you THINK has great power when it comes to your success in all aspects of your business and your life even your marketing.”


Your mindset is the most powerful tool you have in your toolbox. It all starts between your ears.  That is Mindset, Successwhere the game is played, the rest is strategy and execution. You can have the best strategy in the world, but if your thinking is all negative and disempowering it rarely works.  I see it all the time.

Take a moment to take inventory of how you think/feel about every aspect of your business…marketing, your clients, sales, your day-to-day operations. You’d be surprised that if you take a good long look at what you think negatively about (probably without realizing it) it’s not performing the way you like.

So, if you want better performance from yourself, your staff and your business develop a successful way of thinking/feeling!  Spend time around successful business owners, listen to how they speak, watch what they do, hire a success coach (one that has achieved that success, not one that hasn’t) and let go of thoughts/actions that take you away from achieving your goals.

If you are already a successful business owner and you agree, please write in the comments below and help other business owners looks to grow.  Please share some of your words of wisdom!

Cheers Love, & Success,
Amanda Brazel

Amanda Brazel, Social Media Marketing

Amanda Brazel | Digital Media Marketing Done For You