Social media is a powerful tool for any business, in any industry. You can make your chiropractic practice more powerful through social media. Follow these 7 social media marketing tips and watch your practice grow!
Education is an important part of daily life. What better way to teach your audience than using videos? You can upload your videos to YouTube and Facebook, and you’ll notice that your profiles will become the go-to place for chiropractic education. Facebook Live is a great way for you to share tips, tricks, how-tos and tutorials with your audience in real-time.
Many social networks, including Facebook and Instagram, offer live videos, which are perfect for Q&A sessions. You can even broaden your social reach to include Periscope. Going live allows your audience to ask you questions in real-time for you to answer. You can notify your followers on Twitter to participate as well by using a unique hashtag, such as #AsktheChiropractor.
It’s crucial to keep your brand consistent across all marketing avenues to encourage brand recognition and continuity. Be sure that your current logo is being used and that all of your cover photos are consistent with your brand.
It’s no secret that images are hugely popular on social media and facilitate a great deal of engagement. You can use images to communicate inspirational quotes and share health tips. Images are most often shared by your audience, especially on Facebook, which helps to build your social media presence.
As a chiropractor, you have a brick-and-mortar practice and should encourage your patients to check in when they visit you. The check-ins will build awareness of your practice on social media and may even bring in new patients.
When a member of your audience mentions your practice or shares content with you, it’s crucial to acknowledge it. Always, always, always reply to every comment, answer every question, and keep the conversation going.
More than likely, your audience is active on social media, too, so encourage them to submit photos and reviews of your practice. Other members of your audience will view you as the leading chiropractor in your area.
Social media is a great way to grow your practice so don’t hesitate a minute longer. If you’d like to learn more or to schedule a consultation, feel free to contact me today.
Cheers, Love and Success,
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Amanda BrazelOwner/Expert Social Media Manager for Small Business. Read More.
Amanda Brazel | Digital Media Marketing Done For You