It’s the holiday season and our minds are focused on giving, the lights, the cooler temperatures, and the pure happiness that exudes us. It’s very easy to get distracted this time of year, which is why I’ve put together this helpful list of marketing tips.
Sharing the story of your business and brand is a great way to connect with your audience. Use the holiday season to your advantage here and showcase your employees or share photos of your office decorated for the season.
If you’re involved in your community, you could also share any events you sponsor during this season, photos of your community involvement, and so on. The important thing is to tell your brand’s story to your audience.
Social media is about being social and that includes sharing photos, videos, and even animated GIFs. Since it’s the holidays, lights, cookies, and other seasonal items would fare very well on social media. Be sure that your visual content is in line with your brand. Images perform very well on social media and produce a lot of engagement.
Your content should be engaging and create an emotional connection with your audience. You should be blogging at least once a week so make sure to write about things that will create this connection. Even the content you share on social media should invoke this type of connection. Share stories, tips for combating stress, and more on social to engage your audience.
The goal of sharing on social media is to get a lot of engagement. It’s important to be deliberate with the type of content you share. With that in mind, ask yourself the following questions when creating content:
Take full advantage of the plethora of video options currently available. Facebook Live allows you to live stream to your audience, which helps you create a deeper connection with them. This could be a Q&A session, an announcement, showcasing a new product or service, or a few tips and tricks to handle the holiday season like a champ.
Almost everyone visits social media via a mobile device. In fact, roughly 80% of social media time is now spent on a mobile device. What does this mean? It’s means that you need to ensure that your content is optimized for mobile devices.
We live in such a fast-paced environment and the holidays seem to make the time much faster. It’s crucial to grab the attention of your audience while you can and make the most of it. Social media marketing can seem overwhelming but that’s why I’m here. Don’t hesitate to reach out to me if you need help or would like more information.
Cheers, Love and Success,
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Amanda BrazelOwner/Expert Social Media Manager for Small Business. Read More.
Amanda Brazel | Digital Media Marketing Done For You