How to Use Instagram Live

How to Use Instagram LiveYou may have noticed that Instagram is adding more and more features that will help you tell your story in different ways. Once these features is live video, which allows you to connect with your audience in real time. But, how do you use it?

 

How to Start a Live Broadcast

To start a live video, you need to tap on the “Your Story” profile photo at the top of your feed. This takes you into your Instagram Stories and gives you three options:

  1. Live – video that appears after the broadcast ends
  2. Normal – photo or video that disappears in 24 hours
  3. Boomerang – time-lapse video created from a burst of photos

Use your finder to slide over to Live to get started. Be sure you’ve checked your settings before you go live. To do this, tap on the settings gear icon at the top left of the screen. Check these settings to make sure your live video will get the most exposure.

Once you have all of that in order, it’s time to go live! Tap on “Start Live Video” to begin your broadcast. Once your video starts, your audience will be notified that you’re live.

Manage Your Broadcast

Now that you’re live, it’s time to take a look at how you’re performing. You can see the number of viewers and the users who have joined your video. You can even start conversations by starting and replying to comments. This is a great way to get and keep your audience engaged with you.

Want to see how long you’ve been broadcasting live? Tap on the “Live” button at the top left and it’ll show you the length of your broadcast. To see the number of viewers, tap on the button to the right of the “Live” button.

Ending Your Broadcast

When you’re done with your broadcast, simply tap on the end button in the top right corner of the screen. From there, Instagram will show you your analytics on that video, which is the number of viewers. Instagram doesn’t show any analytics from previous stories or live videos so be sure to screen shot this screen. This will help you see how you’re performing with your live broadcasts over time.

Uses for Instagram Live

Now that you know how to go live on Instagram, why would you? There are a number of ways to use this feature in your business, including but not limited to:

  • Live Q & A – your audience has questions and this is a great way to answer them.
  • Launch a new product/service – introduce a new product or service to your audience.
  • Live chat – are changes coming to your business or industry? This is a great way to address them.
  • Behind the scenes – show what happens at your office that your followers don’t get to see.
  • Celebrating major milestones – office parties, 1,000th customer, and so on are great ways to use this feature.

Instagram is really making progress and it’s time to take advantage of it. Video is essential to your digital marketing mix so record away. Go live about your brand and what it represents. If you would like to learn more, or to schedule a consultation, contact me today.

Cheers, Love, and Success,
Amanda Brazel
Amanda Brazel

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