5 Things You Need Before Starting Social Media Marketing

5 Things You Need Before Starting Social Media MarketingSocial media is wildly popular, whether you have a business or not. Many small businesses still discount the impact social media marketing can have on their marketing simply because they’re not aware of what needs to be done or how to keep up with it. I’ve listed 5 things you need before starting social media marketing so you’re ahead of the game!

Branding

You wouldn’t create a business card without a logo, would you? Your branding must be consistent across all marketing channels, online or offline. It’s how you build recognition and awareness for your business. If you haven’t solidified your branding, don’t get into social media marketing just yet. Take some time to devote to finalizing your brand and then get started.

Website

Your website needs to be in order before launching any marketing campaign because you’ll be driving traffic to it. Your website must tell the story of business, what customers can expect from you, be user-friendly and mobile optimized, and be consistent with your brand.

Message

If you don’t know what you’re going to talk about on social media, it’s best not to get involved right now. Your message needs to be consistent across all channels for a few reasons. Your fans or followers want to know that you’re consistent as a business, as a brand. Your message should be synonymous with your business values, vision, and mission. You need to define a clear message to convey to your target audience. Speaking of which, have you done that?

Defined Audience

You know the message you want to convey, but have you defined to whom you want to convey it? You need to have a clearly defined target audience for your marketing; otherwise you’re talking to yourself. You can start this process by asking yourself these questions:

1. Who do I want to serve?
2. What does my business do well?
3. What problem(s) can my business solve?

Once you’ve answered those questions, you’ll have a pretty good idea who your target audience is and you can begin to craft your message. But, no good marketing ever happens without a strategy.

Strategy

Once you’ve clearly defined all of the above elements, you need to determine the best social media marketing strategy for your business. This strategy must answer the following questions:

1. How often and when will I post?
2. Which social media networks work best for my business?
3. What type of content will my business share?
4. Will I need to hire a social media marketing manager or can I do this on my own?

The answers to those questions will help you build the foundation of your strategy. You may need some help along the way, which is where I come in. I’ll help you determine the best networks for your business and the proper posting times and frequency. I keep up with all of the latest changes in social media so you don’t have to! To learn more or to schedule your consultation, contact me today.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

New Year, New Strategy

New Year New StrategyIt’s a new year and it’s time to rethink your current digital marketing strategy. Has your current strategy been getting you the results you want? If it hasn’t, it’s time to make a change. Sometimes it’s all about getting back to basics and this is where I recommend starting.

Website

You have to be online these days if you want to be found. Everything is online, including, and especially, your target audience. In fact, more than 40% of the world population is online. But, simply having a website isn’t going to cut it. Your website needs to be mobile- and user-friendly.

“Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (MicKinsey & Company)”

I recommend using WordPress for your website because it’s easy to use, user-friendly, and most themes are already optimized for mobile devices.

Blog

Your digital marketing strategy should absolutely include a blog. This is where you can share industry related content, including announcements, how-to articles, and so on. You need to be consistent with blogging and you should publish at least one post per week.

Your blog posts should be shared across your social media platforms. This not only gets them out there, but it also helps increase the SEO for your website. The higher your page rank, the more visible your website will be.

Newsletter

Offering a newsletter is a great way to grow your email list and stay in contact with your current clients, fans and audience. Your newsletter should include company news and announcements and any other information that is in line with your business and strategy. The newsletter serves as a gateway to keep the lines of communication open between your business and your audience.

That’s it – these are the basics that you must include in your digital marketing strategy. Of course, if you would like additional information or have any questions, feel free to contact me anytime.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

5 Reasons to Engage in Digital Marketing

5 Reasons to Engage in Digital MarketingDespite how you personally feel about all things digital, we’ve reached a point where everything is just that – digital. As the economy changes so too do our marketing efforts. Unless you want to be left behind, here are 5 reasons why you need to engage in digital marketing.

1. Your Target Audience is there!

That’s right – your target audience has gone digital! If you want to keep up with it, you need to have a digital marketing strategy that keeps your business at the front of the pack. The internet isn’t going anywhere and it’s high time you communicate to your audience in their own language.

2. Brand Awareness

Consumers want to deal with brands they can trust and your brand should be one of them. Digital marketing allows you to create brand awareness so that consumers can get to know and trust your business. The more trust you build, the more profitable your business will become.

3. Digital Reviews

Word-of-mouth is the fastest moving form of advertising there ever was. People have been telling about their experiences from the beginning of time and digital marketing makes it easier to do that. Consumers are able to instantly tell their friends and family about your business and leave reviews for the world to see.

4. Reach your target audience

If you’re not online, you’re left out of the search results. It’s time to give consumers what’s they’re looking for! Reach out to your target audience by including digital as part of your marketing mix.

5. Real-time analytics

We all want to know how well our marketing efforts are paying off, and digital marketing allows you get this information in real-time! You’ll be able to see, on a daily basis, just how well your marketing efforts are working with your audience. If something isn’t working, change it right then.

Digital marketing is here to stay! Don’t get left behind because you’re not sure how to get started. Contact me today to learn how I can help your business create a custom digital marketing strategy.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

5 LinkedIn Marketing Tips to Grow Your Business

5 LinkedIn Marketing Tips to Grow Your BusinessLinkedIn is a great way to grow your business, gain exposure, set yourself apart from your competition and be seen as an expert by your peers. It’s time to put your fears aside and jump in with both feet! Here are 5 marketing tips to grow your business on LinkedIn.

1. Review & Update Your Profile Often

Keeping your profile updated is important so that prospective clients know that you’re active online. Things often change, sometimes quickly, in your business and it’s important to document those on your profile. The same is true for your profile photo and your headline. Add links to articles, lead pages with free reports, and show photographs of your office and more. Really beef up that profile and make it stand out.

2. Build Your Network

On LinkedIn, you make connections instead of friends or followers. Your network is important to the growth of your business because it’s full of prospective clients or those who can recommend your products/services to friends, family, or colleagues. Be selective with who you add to your network, however, to make sure you’re building a quality network.

3. Publish Articles

Consistently publish articles to your LI profile to gain exposure. Once you do this, your original content becomes a part of your professional profile. It’s also seen among your connections with a notification. Publishing on LI helps you been seen as an expert in your field, helps you grow your following and again sets you apart from you competition.

4. Leverage Endorsements

Endorsements are like reviews of your products/services so be sure to leverage them. Take some time to put together a comprehensive list of skills and experience you have and add them to your profile. Your connections will be able to endorse or confirm that you, in fact, possess those skills and experiences, which will increase your visibility within the network.

5. Participate in Groups

Search and join groups that contain like-minded people and your target market. Be sure to interact on a regular basis to build a rapport with the other members. This is a great way to position yourself and your business as an expert in your niche and you’ll build credibility along the way.

Social media marketing is constantly changing, making it hard to keep up with the latest. That’s where I come in. I keep up with all the changes so you don’t have to. Contact me today for your consultation to see how I can help market you and your business effectively on LinkedIn.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

How Should I Email My New Potential Clients or Patients?

Email Marketing, Amanda BrazelThis is a question I often hear from my clients as well other business owners that I speak to, so I thought I would take the time this week to introduce a nice script that you are more then welcome to use for your own.

Taking the time to write emails is time consuming and can lead to just sending over quick one liners, which does not lead to good marketing for your business. Therefore I recommend having a script that you can cut and paste.  With that said, I also believe you should ALWAYS personalize the email a bit to each person that emails you.

So, here is the script that I recently created for several clients. I hope you find it helpful. Feel free to take the mold and then make it your own for your specific business.

 

Hello,

Thank you for reaching out to Chapel Hill Psychotherapy.

We are happy to give you more information about our practice as well as schedule an appointment should you decide to do so.

First and foremost you will find that our therapists are caring, down to earth and very comfortable to work with.

All of our patients are seen on time and we have scheduling availabilities on Saturdays if you are unable to be seen during regular business hours.

Our waiting room is very homey, comfortable and has complimentary beverages for you to enjoy before your session. There is even a space for your child to play in the event you need to bring him or her with you.

Like many private practices we are out-of-network, which means that when you come to see your therapist you pay the amount due at your appointment. From there if you like, we will provide you with a claim for your insurance carrier and depending upon your benefits you may receive a partial reimbursement for your appointment. Again there are many factors that play into your reimbursement for services. We suggest that you educate yourself on what your plan is. Many times you must meet a deductible before benefits are activated.

The initial appointment is a full hour and your investment is $150. From there you may want to continue with a one-hour appointment for $165 or you can choose a 45-minute appointment for $125. The choice is up to you.

Our specialties are in:

Our first available one-hour appointment is on _________________________ or I have some other times at __________________________ and ________________________.  Please let me know which time works best for you.

We are also always open to speaking on the phone before you come in or to schedule your appointment. Please feel free to contact us at our Durham office at 919-555-5555 or our Cary office at 919-555-5555. If you’d like to speak on the phone first, please feel free to let us know some times that work best for you, so our therapist is available to speak with you.

Thank you again for reaching out to Chapel Hill Psychotherapy. We’d love the opportunity to work with you. What would be a good time for you to begin?

***A few key points…always remember to HIGHLIGHT YOUR BENEFITS of working with you and end your email with a question. (They will feel like they need to answer you.) 

If you have any questions about your specific business, please feel free to reach out to me. I am always here to help.

#soarwithamanda

Cheers, Love and Success,
Amanda

Amanda Brazel

 

New: SUPER COOL Feature on Facebook!

New and Improved sign letering.

Facebook just released a brand new feature.  It’s AWESOME!!!  Instead of just being able to reply you can now leave a private message to anyone that posts on your business page.

This is going to be great for gaining new sales and creating a deeper relationship with your fans. Take a look to see what I mean.

When you click message a box pops up like below. Then you can type your private message below.

Here are a few reminders…don’t engage in negative banter. Keep it professional and light. Be genuine and not too over the top salesy. Take your time to write a good message. Remember this could be a potential lead and you don’t want to blow them off with a quick note. Take your time and show them you care.  Okay, enjoy the new feature and be successful!!

New Feature

feature-Facebook -2

#soarwithamanda

Cheers, Love and Success,
Amanda
Amanda Brazel, Social Media Marketing

 

13 Ways to Supercharge Your Instagram Marketing BIG-TIME!

superchargeINI LOVE INSTAGRAM Marketing! It’s by far my favorite social network. It’s the first network I check every morning after kissing my husband, hugging my kids and making my first cup of coffee.

I’ve developed amazing friendships with people I’ve never met, I’ve forged partnerships, and have also connected with other colleagues in my niche that have helped my business.  In addition to business, I’ve found great products that I’ve bought and honestly I would never have found those products otherwise. So, simply put…I LOVE Instagram. I love Instagram as a business owner and I love Instagram as a consumer. It’s easy to use and it’s so much fun especially when you use it in a manner that really serves your followers as well as your business.

So, here are some pretty awesome tips that are going to help you super charge your Instagram marketing.

1. Create a Dynamite Bio That Grabs Attention:  I know you’ve heard it before, but still I see so many folks with out a great bio. Your bio is valuable real estate that tells folks about who you are, what you like and/or what your business is about. This is basically your message to the world, expressing why they should follow and connect with you.

Personally, I use my Instagram account for personal and business together. I post many personal photos in order to let people get to know the real me and I mix in my work with inspiration and helpful information that serves others.

Here is an image that reflects how to create a dynamite bio that really grabs attention. Again, YOUR bio should speak about what YOU want it to reflect. This is also something you can change. I’ve changed my bio many times. I enjoy changing it up and bit and find it fun, especially as my likes and new hobbies change. So, play around with it. Make sure you use the extra bolded text and note that it’s NOT a repeat of my name. It’s what I do and my profile user name is my personal name. I also use emoticans to have fun (I love to have fun) and they make, what you LOVE stand out. Remember, people will follow you based on what you love. Like attracts like.

bio-IN
2. Exercise Patience & Don’t Start Inviting Followers After First Setting Up Your Account: Instagram will ask you right away to start inviting folks to follow you, but I recommend you wait and have patience. You can do it later once you are all set up and ready to go. Remember first impressions only happen once and first impressions matter.

So, understand that there are many steps that you will need to set up before you invite followers. Again, first impressions only happen ONCE!

a. As I said above, you need to create your dynamite bio. Make sure you have your secondary name that is different from your profile name and be sure to list our what you love and what you do. There are many many ways to make your BIO stand out. Take time to look at other popular folks that have very large followings on Instagram to get ideas.

b. Then you want to take several photos in order to make sure that when folks see your profile they know immediately what they will be seeing from you if they decide to follow you. Again, first impressions only happen once!  ***One note here that is very important…as the amazing Instagram expert Jenn Herman says, “A picture says a thousand words – so what do you want your Instagram photos to say? What do you want your Instagram message to be?”  I recommend you read her blog post about creating your photos around what you want your Instagram message to be. You DO NOT just want to start taking photos and throwing them up without any thought or strategy.

3. Follow Your Competition:  It’s a great and wise move to follow your competition or the power houses in your industry or niche. This was you can connect with them, learn from them as well as praise them. Social Media can be very generous and even though it may be your competition…in many situations they may even share your content or products. So, don’t be afraid to follow and praise your competition.

4. Repost or Share Photos with Repost App: Download Repost App on your smartphone. This will allow you to easily repost other Instagram followers photos and share them with your audience. Of course this will get the attention of the person’s content you’ve shared. This can do wonders for your business. As I said earlier, Social Media can be very generous when practiced authentically and ethically. This only helps your business and brand when you recognize and celebrate others.

Download the Repost App to your smart phone and then connect it to your Instagram account. From there you can repost photos easily. It’s like sharing on Facebook or Retweeting on Twitter. This credits the person’s photo and allows their followers to learn more about their business or person you are reposting.

Here is a repost of Woof Gang Bakery here in our local community. I love dogs and I love helping local businesses grow!

repostapp
5. Manage Your Followers: Download one or both of these apps, Insta Followers or Followers. These are paid for apps and they will help you manage your followers. Many folks will start following you just to see if you will follow them back and once you do follow them, they will then quickly unfollow you. So, these apps help you unfollow those folks that are just looking to gain followers but not have a reciprocal relationship. The other purpose for this app is overall manage who you are following or not following as well as other helpful information. Have fun investigating and playing around with them.

followers-3
6.  Be Creative: Stage your photos, declutter spaces, and pretend to be a photographer (if you’re not one). People LOVE high quality photos and now with smart phones and fun Instagram filters you can make photos look amazing. I always LOVE looking at Shane Barker’s foodie photos and he’s not even a chef or a photographer. Oh, he makes them look so mouth watering.

IMG_0387
7. Be You: #BEYOU – Kim Garst says it best with her new book. It’s so important to be yourself, be authentic and be genuine with who you are on Instagram as well as other social media platforms. People will be attract to YOU naturally. Remember LIKE attracts LIKE and many people like to follow someone for a while before they become more invested in them. They want to see the REAL YOU before they buy a product, but once they do get to know you, they start to love you, trust you and become loyal to you.

beyou
8: Grow Your Followers Super Fast: This is my #1 tip for growing on Instagram super fast.Typically what I do is find someone that I love to follow that also works in my niche and has a much larger following than I do and then I take a good peek at who they are following and who follows them.  I go through their fans and then pick and choose who I want to follow and connect with.

So, for example…let’s say that you have a small company that sells children’s clothing online. If I were you I would look up other very popular complimentary businesses that have huge followings like Zulily, Hanna Andersson or the like. Then look at who is following that business.  Click on their name, scroll through their photos, like several of them (be genuine) and then give them a follow too.

What happens is your Instagram profile will GET NOTICED because you gave them 3-5 likes on their photos and followed them. If they love children’s clothing and they like your style, than chances are they will start following you too. BAM!  Do this little by little everyday and you will have a massive following before you know it.

(Now, one thing you definitely DO NOT WANT TO DO…is write a comment to them plugging your clothing and telling them to check you out…that is called SPAM and feels so ICKY.) Be casual, be genuine and like what you like.  Believe me, if you have cute clothing and a great business people will want to follow you and ultimately buy from you as well. Hopefully you get my point here. If you want to learn even more than I recommend you read about my other blog post called: Grow FAST On Instagram With These 6 Tips.

IMG_5298
9. Tag Big Brands & Get More Fans: It’s simple. Tag BIG brands in your photos here like Dear Lillie did and get new fans when those big brands repost your photo and give you a HUGE shout out. Make sure you are following that brand or person first, then you can tag them. ***Note, don’t be obnoxious about this. Be genuine and use it on occasion, otherwise this could back fire and annoy them. For example, I tagged the famous Kim Garst in this blog post and on Instagram, but now if I did that everyday I think I would start to irritate her and begin to look like a spammer.

image4
10. Grow Your Email List: In my opinion, building your email list is still the best way to sell your services and products. My husband and I have been working with Internet businesses since 1998 and guess what…EMAIL is still the most effective way to bring in sales. So, take it from Sue B Zimmerman, another instafabulous Instagram expert and show off your opt in page and entice your fans to sign up to receive helpful information about your business. This is a perfect example of how to do it well.

IMG_0392
11. Ask Fans to Photograph Your Product, Post it to Their Profile and Use Your Special Made Up Hashtag: For example, here I am! Glowbio chose to feature my photo after I bought their product and featured it on my Instagram profile with hashtag #GGS (short for Glowing Green Smoothie.) I LOVE their products and buy them several times a year. I actually even found them on Instagram.  I always feel so refreshed after I do a cleanse with Glow Bio.

However, that aside, this is a great way to get more exposure for your brand, bring more followers on board and even sell more products when you ask your fans to show off your product on their own profile.

IMG_0389
12.  Announce Your Blog Posts: Get more folks over to your blog by posting a photo of it and letting them know where to find it. People especially liked the candles in the background here, so have fun with it and be creative.

image11
13. Get Personal: Share behind the scenes or get personal about who you are or what your business is doing. It’s just like celebrities.  People love to see them dressed down with their Starbucks or shopping at the farmers market. So, show your personal side and let people in…even with BIG personal surprises like this one. Someone has a baby bump and her name is Jenn Herman. Jenn is an Instagram expert too, so if you are not following her I recommend you do!  She is instafantastic!

IMG_0391
So, start getting creative and having fun with  your Instagram marketing. Have fun, get creative and learn more!

Thank you for stopping by and taking the time to read this post and if you have a tip that can help other super charge their Instagram Marketing, please share it in the comments below. We’d love to hear from you.

#workwithamanda

Cheers, Love and Success,
Amanda

Blog Sig 2

 

 

Vital Business Information You’re Most Likely Not Tracking, But MUST!

vitalMost business owners are going through the motions when it comes to business and they are not tracking very important information.  This information is crucial when making decisions about your marketing budget as well as knowing where you desperately need to improve or what you are doing very well in your business.

Here are many pieces of information you need to know in order to be more effective and successful.

Tracking #1. How did you hear about our business? Obviously this is important and hopefully I don’t have to tell you why. Also, don’t be afraid to get more specific…when they say they found you on a Google search, ask them what words they searched for. Get enough information as you can without being annoying and going on and on.

Tracking #2. If your new client chooses to work with you; ask them what made them decide to work with you?  Asking this question will give you a great deal of information that will help you know what you are doing well as well how you can position yourself and market your business in your niche better.

Tracking #3. If your potential client did not choose to work with you; ask them what they are hesitant about? Again, this information is very helpful. It helps you learn where might have gone wrong or it may help you learn other objections that you will need to learn how to overcome when talking to potential clients. Usually it means you’ve lost or never gained their trust. Your potential clients need to TRUST YOU and believe you can deliver what you say you will. This is so important. But, again that is usually the reason, however there are always many possible reasons, but the point is, you will never know if you don’t ask.

Tracking #4. What is your average sale? It’s important to know what your average sales are per client/customer/patient?  This is helpful information when making decisions especially when it comes to marketing. How much are you willing to spend in order to acquire a new client pr patient?  Remember information is power, especially when you implement it.

Tracking #5. On average how much do your clients spend with you per year? This is a very important question to understand and most business owners have no idea the answer to this question.

However, when you figure out what this number is, it sure does put the importance of every phone call into perspective. For example, one of my client’s average sale for each client per year is worth $1600. So, each time the phone rings and you or your staff is speaking to a potential client, that client is worth $1600 to your business each year. That makes the phone call feel a little differently, doesn’t it?

This helps you understand how important it is to maximize these phone calls. In a future blog I will share with you how I was able to close 85% of my sales on the phone with a very special process that is authentic, genuine and easy to use.

Tracking #6: What is your retention rate? This is a great question. Your retention rate basically tells you how many clients are staying with you and how many are leaving you.  One of my client’s retention rate is 85%.  This means this business is doing a fantastic job at maintaining and keeping their clients. You can always improve your client’s experience, but it’s good to know what you are already doing well or what you need to improve on to make their experience better.

I once heard a very successful business owner say, what doesn’t get measured doesn’t get improved on. I love that quote, because it’s so true. If you are not measuring or tracking certain aspects of your business you will never know where you can improve. It’s just like golf or any other sport. You want to examine your shots that go well and your shots that don’t.

So, start tracking and do some digging in order to find out where you need to place your focus.

#workwithamanda

Cheers, Love and Success,
Amanda
emailsig

7 Common Instagram Mistakes With Solid Solutions.

Instagram, Amanda BrazelThere are many ways you can use your business on Instagram. However, there are also many ways you can easily turn people off so they do not want to follow you, which means they obviously will NOT want to do business with you either. This is where some mistakes happen that you can easily avoid. 

Mistake 1. Your account is private, but you are also using it for business: Often I receive a new follower on Instagram. They interact with me, like several of my photos and they ‘may’ even have a great bio about who they are. However, their profile is private. This to me is a big and obvious mistake. I don’t want to follow someone that has a ‘private business’ unless there is some super duper cool reason to have a ‘private only business’.  The truth of the matter is, I can’t REALLY see what you are all about. Photos say 1000 words and if I can’t see any then you really have nothing to say to me at that moment and I quickly move on. Solution: So, if you have a private Instagram account and want to use it for business I recommend that you make is public.  

Mistake 2. You have way too many selfies: Oh the inundated profile with selfies. I am going to be blunt here, but you are not Kim Kardashian.  I don’t want to follow Joe Smith’s selfie show.  I mean don’t get me wrong…I love a good selfie now and again, but selfie after selfie after selfie shouts a very specific message and in my opinion it’s just not a positive one. You are saying LOOK AT ME!  I AM SO IMPORTANT!  You are important, but what you offer others is more important. So, think before you post selfie after selfie. Solution: Wait a bit before you post selfie after selfie and once you become Kim or Kanye, then you can post as many as you like and I am sure your fans will just love it!  Use selfie’s sparingly. I’d say 1 for ever 20 or 30 photos.

Mistake 3. You are only interested in selling and not relationships: Yes, I get the follower that pops over to my profile likes a bunch of my photos, follows me and then when I pop over to peek at their photos I see wrap after wrap (to of course remove my fat & cellulite), or I see how make money easy, or another networking marketing opportunity. This to me is a HUGE turn off and what you are telling me is that you are only interested in ONE THING..SELLING. You are not interested in posting quality photos, you are not interested in telling a story about who you are and what you do.  You are interested in one thing…my money and that is of no interest to me. Instagram is so much more than that. Solution: Build relationships with people and make your profile more about you and your life. Then every once in a while and I mean every one in a while wiggle in what you do for a living by talking about it’s benefits, as well as demonstrating it with short videos as well as photos.

Mistake 4. You have no or very few photos: Now this just might be naïveté, but before you start attempting to grow your followers on Instagram, It’s hard to follow someone that is brand new, barely has any followers and has only 1 or 2 photos that don’t tell me enough about who you are and what you represent. Solution: I highly recommend you post a variety of about 10-15 photos first. That at least gives any potential new followers a chance to see what you are all about. 

Mistake 5. You have no bio: This goes along with mistake number 4….please, please, please complete your bio, especially before you start inviting others to follow you or trying to grow your fans.. Please tell us about yourself…what do you love, what do you like, what do you do, and what type of photos can we expect to see. This is so important. This is basically very valuable real estate and it should be utilized to the fullest. Solution: For example, I use my Instagram account for business and personal use. I like to build relationships with people and I share photos from my entire life. So, my bio lists what I do as well as things I love, like: coffee, dobermans, my family, Hilton Head Island and it also describes my personality a bit too. This helps people get a quick glimpse into who I am and let’s face it…these days you really only have a few seconds to grab the attention of others. So, make the most of it and feel free to change it up. My likes change over time, so I update it to reflect what I am up to. It’s not written in stone and perfection is not required either. 

Mistake 6. You’re selling fake Instagram followers:  This is just so obvious to me. First of all, do not sell fake followers EVER. These are HORRIBLE practices on Instagram and if you are doing this, you will be quickly reported as spam and your account will be removed. The other mistakes is that you might be tempted to buy or have bought fake Instagram followers. Solution: If you are doing this, find a better way to make money. Part two of this solution is  NEVER buy fake followers. It says so much about you and is completely obvious when you barely have any comments or double taps on your posts. Grow yourself organically and if you want to learn how then please check out my blog post that has been shared more than 2000 times. It will help you grow super fast. Lastly, please report any spam to Instagram. They are very diligent about keeping Instagram a wholesome social network that sticks to it’s routes. 

Mistake 7. You come across as glib by only writing one word comments: I notice lately that when I get a slew of new followers they double tap many of my photos and then they write one glib comment like cool, nice or amazing on one photo. Of course this gets my attention and I am curious as to who they are, but I am now feeling like they are this rote robot…just trolling for new fans to follow them and it no longer feels authentic or my best interest to follow them back 

So, let’s think about this in a different way…let’s say you want to make more friends. Your friend tells you something about their life like a new kitten they just brought home or they share a very insightful bit of advice (in this case they are telling you in a photograph on Instagram) and you just respond with nice, or cool and walk away.  Now my question becomes, how strong do you think that relationship with be? Do you think they will feel ‘REALLY’ important to you or that you are ‘REALLY’ interested in them? Probably not. It just makes you sound glib and it makes it obvious that you are just looking for a new follower based on a strategy you were taught. So, instead of writing the short blurb…write something more meaningful and substantial.  It’s better to be more expressive, genuine and conversational as well as, double tap photos you REALLY like.

The truth is the cream in business always rises to the top and wins the day.  Use best practices when it comes to Instagram and your business will sore. Be genuine, be authentic, have integrity and you will build a wonderful loyal community. It is a fabulous platform for sure!!!

Do you need help with your Instagram marketing? Feel free to reach out with questions below and I am happy to answer them for you.

#learnfromamanda #becomeyourbest

Cheers, Love and Success,
Amanda
emailsig

12 Do’s and Don’ts that Help You Become an SEO PowerHouse!

SEO, Amanda BrazelYour website is a crucial tool in your online marketing toolbox and it should be treated as such. A successful website isn’t one that’s thrown together at the last minute; it needs to be well planned and fully functional. This includes a number of things especially SEO. Here are a few do’s and don’ts of SEO to help your website.

DO create valuable content for your readers. The purpose of your website is to interact with your visitors and eventually convert them to paying customers or clients. A great way to do this is by giving them valuable content to consume at their leisure by way of your website. Your blog is a great resource for valuable content and should not be ignored. Be sure to post at least one blog per week. When your content is valuable, it will be worthy of sharing on social media, which also increases your SEO.

DO optimize your website for mobile users. Approximately 80% of people use a mobile device to access the internet today, which means you’re missing out if your site isn’t mobile-friendly. If you’re on WordPress, be sure to choose a responsive theme and do not activate the Jetpack mobile theme in the back end.

DO write naturally! Although you’re an expert in your niche, you want to write your content in such a way that you audience can understand. For example, if you are a Psychiatrist and write your content as if you were speaking to another Psychiatrist, the conversation may be above your audience’s head. So, using simple plain language can be very helpful. The key here is to talk to your audience and not at them.

DO choose your keywords carefully. Your keywords are what the bots pick up when they crawl your website for searches. They should accurately describe your business and must be included in a successful website. For instance, if you’re in the business of landscaping, some of your keywords would be “landscaping” “gardening” “planting” and so on.

If you want Google or any other search engine to pick up your site, you need to have these keywords in your meta description and meta tags. Think of the meta description as your website’s mission statement. It should include your most popular keywords in an organic way.

Meta tags are the main keywords for your website. Although each page and blog post will have its own keywords, you want to use the most popular keywords in your meta tags.

Do blog, search engines love fresh, unique content. That’s why it’s important to keep content fresh and consistent. Our clients that regularly blog are at rank their competition. So, it’s important to keep your content up to date, fresh and constantly coming. must keep a steady blog filled with new information every week. Customers also prefer websites that have fresh content verse ones that don’t post any content about their industry or niche. If your site hasn’t been updated with new information in over a year, you can bet someone else’s will and their search engine rankings will be higher than yours.

Do be active on social media:
 Google considers your social media influential, therefore the more quality content you share and the more consistent you share it, Google will determine that your website is more valuable than other websites in your niche and industry.

Do spend time on Google +. Google + love Google +.  This is pretty obvious: Google DEFINITELY factors in your presence on Google+. So, it’s recommended that you take 10 minutes each day to spend on your brand’s Google+ page, whether it’s to post something on your business profile, or posting your content into Google+ communities. Be sure to post the content you want to be ranking for Google+ to prove to Google that you are worthy of positioning high in their search engine. (Source Hootsuite)

DON’T overuse your keywords because it makes poor SEO strategies obvious. Overusing your keywords tells everyone that you care more about your page rank than you do providing quality, relevant content. It’s just not good business.  Again, use your key words, but speak naturally. For example, let’s say your keyword is “music”. You want to be sure to use this work sparingly throughout your content to ensure that your content reads well. You don’t want to include your keyword in every sentence. As long as you use your keyword a few times throughout your content, your SEO will benefit.

DON’T buy links – ever! It should be obvious as to why this is a BIG fat DON’T, but just in case you don’t know, it’s because Google will list you as black hat. This is the dark side of SEO, a side you don’t want to be a part of, and search engines will most likely list your site as spam.

Buying links is when you pay others to link to your website. This also includes gifting products or services in exchange for links. It’s not good practice and it’s in direct violation of Google’s Webmaster Guidelines, which means you’re listed as participating in a link scheme.

DON’T think SEO is a waste of time because it definitely isn’t. There are a lot of articles on the web today saying the opposite but SEO is still an important part of your website strategy. How will people find you if you don’t use SEO? They won’t.

DON’T set it and forget it! In the same way you have to keep your content fresh, you have to do the same with your SEO. If you don’t already know, search engines are constantly changing and new websites are popping up every day. All of this affects your ranking in the search engines, which means your SEO must be updated regularly to keep up.

Again, SEO is a VERY crucial aspect of your marketing especially now in the digital media world we live in. Therefore, we recommend that you either take a course, learn from experts or hire/consult with an expert to help you. Your website should work for you and SEO helps it do just that.

Is your website Search Engine Optimized? What do’s and don’ts do you recommend? Do you know need help optimizing your SEO, blogging and social media marketing?

Cheers, Love and Success,
Amanda

#soarwithamanda
Amanda Brazel

 

Amanda Brazel | Digital Media Marketing Done For You
clientcare@amandabrazel.com