While many businesses are moving their social media marketing to other platforms, Facebook is still the largest network. With over 1 billion active users, it’s the most used social media platform. In order to leverage your Facebook efforts, you need to increase your reach and engagement, and these 7 tips will help you do just that!
It doesn’t matter how interesting your content is, it’s all about how it’s presented to your audience. If it doesn’t catch your audience’s eye, they’re going to scroll on by and not give you or your business a second thought. Here are some engaging type of posts that can help you increase your engagement:
These are designed to provoke thought from your audience. They work well to increase engagement and you get to learn more about your fans.
People are drawn to visual content, so images work well for increasing engagement. Your audience is much more likely to share an eye-catching image than they are anything else.
A great way to add entertainment is by using video. Your fans are likely to share your videos, especially if they find it helpful.
Sharing content from your blog or your website is a good way to share valuable content with your audience. Be sure to write a captivating comment with your link to increase the chances of it being shared.
Videos perform the best in terms of shares, which is what you want. If you’re looking to increase shares, video is your best bet. The average Facebook shares of video content have doubled, making videos the most popular shared content on Facebook.
That’s right – your audience wants more visual content. This can be in video or image format. To increase your visual content, you can share infographics, create custom images and share video tutorials.
None of this matters if you’re posting at the least popular times. To find the times your audience is most active, take full advantage of the Insights section on your Facebook fan page. To give you a little help, the most shares occur on Saturday. Makes sense since most people have more time to spend on social media on the weekends. According to Facebook, there’s a spike in shares at noon (lunch break) and a slight increase after 7:00 pm.
Your fans don’t want to read a book every time you post. There’s nothing wrong with sharing great content, just make sure you’re succinct. A recent study found that posts with fewer than 50 characters have the most engagement. And you thought 140 characters was short!
If you think this is juvenile, think again. Emojis (emoticons) add a personal touch to your content and make you appear friendly. That’s a win-win! Using emojis can improve your share by 33% and increase your comments by 57%.
I know you’ve seen those like and share for a chance to win posts on Facebook. That’s because they work! People are drawn to winning freebies so play into it. Be sure you clearly define your rules, decide on a prize, and display the details so there’s no confusion.
If you’re not using any of these already, you need to start…NOW! Facebook is always making organic reach difficult to achieve so you need to work at it. Your numbers aren’t going to jump overnight but you will see progress. Remember, social media marketing is a marathon, not a sprint. To learn more, or to schedule a consultation, contact me today.
Cheers, Love and Success,
It’s wise to make back ups of everything, including your social media content. It’s valuable to your marketing efforts so don’t risk losing it. Social media is always changing and you never know when or if a network will be available. Here’s how you can back up your content.
I always recommend writing blog posts in Word instead of writing them directly on your website. This accomplishes a couple of things: 1) you get to draft, proof, and edit without making changes to your website, and 2) it creates a back up of your post. Your back up can be saved locally on your machine or in the cloud. Be sure to use a consistent naming convention for these back ups so that you know the title of the piece and where it was published. For example, your filename could be LinkedIn Publisher – Title of Piece – Publish Date.
Whether the video was for Instagram, Snapchat, Facebook, or YouTube, it’s important to save a copy after you publish it. Facebook Live allows you to save a copy, depending on the app you use. Instagram and Snapchat also allow you to save your stories. These videos can be used elsewhere and backing them up means you don’t have to spend time searching for them.
This is very important for your business because testimonials can be used for a number of marketing efforts. Be sure to screenshot your testimonials/reviews placed on social media so that you have a copy and can use them in other marketing materials. Jing and Open Screenshot are great programs to use to capture your testimonials.
Did you know that you can download a copy of your Facebook data? You can download your data from your personal profile and Facebook will email you when your file is ready. You can do the same thing with your Facebook business/fan page. Twitter will also allow you to download a copy of your entire Tweet history as well as LinkedIn.
Don’t let your social media content get lost, back it up today and you’ll save yourself a lot of worry in the future. Backing up your marketing materials is essential to the progress of your business. To learn more or to schedule a consultation, contact me today.
Cheers, Love and Success,
Sharing content on social media is only one aspect of social media marketing. In order for you to be successful, you need to be engaging with your fans and followers. What’s the point of sharing content if you’re not going to engage? Many people will actually stop following you because you’re not engaging with them. Here are 8 reasons engagement is crucial to your success.
If you don’t know, Facebook is constantly changing its algorithm, making it more and more difficult for your content to be seen, especially if you’re not posting regularly. Facebook isn’t the only social network doing this, however. Instagram also uses engagement metrics to determine what’s put in front of your followers. If you’re engaging with your audience, they’re much more likely to share your content, which helps to increase your audience through additional likes.
Adding testimonials to your website is great but there are always going to be people who question if those testimonials are legitimate. When you’re engaging with your audience, you’re building trust and loyalty from your fans/followers. People like to connect with people, not products or services. Be sure to show your audience who you are, what they can expect from you, and that they can trust you.
Don’t be afraid to ask your audience questions to spark discussion. Eliciting emotions from your audience is a great way to increase engagement. Be sure to keep it friendly and take control of any unruly fans or followers.
Clearly, engaging with your audience helps you stay in touch with them, and you’ll learn more about them in the process. People like to be entertained and to feel like they’re connected. Don’t be shy!
Have you ever come across a post in your news feed with hundreds or thousands of comment and felt compelled to read it? Of course you have! This is a perfect example of how engagement increases attention. Not only on social media, but your website as well. Your audience will likely hop over to your website and subscribe to your newsletter or blog.
People don’t like communicating with robots – they want to connect with real people. Show yourself and your personality off to your audience through engagement. Let your audience get to know who you are, within reason, and why you do what you do. You never know just whom you may inspire.
The more you interact with your audience, the more memorable you’re going to be. People are going to remember that you’re social and engaging and they’ll keep coming back.
Statistics show that an engaged audience is more likely to be a buying audience. Once your audience knows that they can trust you, they’re more likely to make a purchase.
So, if you didn’t know how important engagement is before, now you do! Being engaging on social media is just like building relationships in person; you need to be consistent. If you would like more information or want to schedule a consultation, feel free to contact me today!
Cheers, Love and Success,
Social media is wildly popular, whether you have a business or not. Many small businesses still discount the impact social media marketing can have on their marketing simply because they’re not aware of what needs to be done or how to keep up with it. I’ve listed 5 things you need before starting social media marketing so you’re ahead of the game!
You wouldn’t create a business card without a logo, would you? Your branding must be consistent across all marketing channels, online or offline. It’s how you build recognition and awareness for your business. If you haven’t solidified your branding, don’t get into social media marketing just yet. Take some time to devote to finalizing your brand and then get started.
Your website needs to be in order before launching any marketing campaign because you’ll be driving traffic to it. Your website must tell the story of business, what customers can expect from you, be user-friendly and mobile optimized, and be consistent with your brand.
If you don’t know what you’re going to talk about on social media, it’s best not to get involved right now. Your message needs to be consistent across all channels for a few reasons. Your fans or followers want to know that you’re consistent as a business, as a brand. Your message should be synonymous with your business values, vision, and mission. You need to define a clear message to convey to your target audience. Speaking of which, have you done that?
You know the message you want to convey, but have you defined to whom you want to convey it? You need to have a clearly defined target audience for your marketing; otherwise you’re talking to yourself. You can start this process by asking yourself these questions:
1. Who do I want to serve?
2. What does my business do well?
3. What problem(s) can my business solve?
Once you’ve answered those questions, you’ll have a pretty good idea who your target audience is and you can begin to craft your message. But, no good marketing ever happens without a strategy.
Once you’ve clearly defined all of the above elements, you need to determine the best social media marketing strategy for your business. This strategy must answer the following questions:
1. How often and when will I post?
2. Which social media networks work best for my business?
3. What type of content will my business share?
4. Will I need to hire a social media marketing manager or can I do this on my own?
The answers to those questions will help you build the foundation of your strategy. You may need some help along the way, which is where I come in. I’ll help you determine the best networks for your business and the proper posting times and frequency. I keep up with all of the latest changes in social media so you don’t have to! To learn more or to schedule your consultation, contact me today.
Cheers, Love and Success,
Instagram is a great way to show off your brand to millions of users. How? How do you create a style for your brand to attract your target audience? It all begins with a well-planned strategy for your visuals.
Building your brand means brand recognition and continuity. You automatically recognize Nike because of the “swoosh” logo. Your brand must be treated the same way. It represents your business, what you do, who you are. Being consistent with your brand increases recognition and continuity, making it easily visible to your target audience.
It’s important to be consistent with your brand by way of using the same fonts, color scheme and logo. You want your audience to immediately be able to identify your brand just by looking at a photo. Since Instagram is a photo-sharing network, this is the perfect avenue to create your signature branding and duplicate it on other networks.
Instagram filters make the photos you share look just a bit different, and each filter creates a different effect. You want to create a cohesive look to your photos on Instagram so be sure to be consistent with the type of filter you use. For example, if you like the way the Lark filter makes your photos look, use that filter on most of your photos.
This doesn’t mean you have to always use that filter, however. But, you should use that filter for the majority of your photos. In keeping with the current aesthetic, limit yourself to only a few similar filters so that your audience doesn’t stray.
If you have more than one image you’d like to share, create a photo collage instead of flooding Instagram with individual photos. Collages are great for how-to content or anything that involves a few simple steps. If how-to content doesn’t fit with your business, don’t worry. You can also use collages to tell a story about an event, a milestone, or anything that happens in your business.
Instagram now allows you to record 3- to 60-second videos so that your audience can get an inside glimpse of your business and what you do. Video is a very important component of your marketing mix. In fact, 85% of people who watch videos are more likely to purchase a product. Furthermore, it’s estimated that 80% of all Internet traffic will be video by 2019. You don’t want to miss out on that!
Because Instagram is often overlooked by businesses, you have a great opportunity to get in front of your competitors. Don’t think you can do this yourself? Not a problem. Contact me today for your consultation to learn how I can help you create the Instagram strategy your brand needs.
Cheers, Love and Success,
LinkedIn is a great way to grow your business, gain exposure, set yourself apart from your competition and be seen as an expert by your peers. It’s time to put your fears aside and jump in with both feet! Here are 5 marketing tips to grow your business on LinkedIn.
Keeping your profile updated is important so that prospective clients know that you’re active online. Things often change, sometimes quickly, in your business and it’s important to document those on your profile. The same is true for your profile photo and your headline. Add links to articles, lead pages with free reports, and show photographs of your office and more. Really beef up that profile and make it stand out.
On LinkedIn, you make connections instead of friends or followers. Your network is important to the growth of your business because it’s full of prospective clients or those who can recommend your products/services to friends, family, or colleagues. Be selective with who you add to your network, however, to make sure you’re building a quality network.
Consistently publish articles to your LI profile to gain exposure. Once you do this, your original content becomes a part of your professional profile. It’s also seen among your connections with a notification. Publishing on LI helps you been seen as an expert in your field, helps you grow your following and again sets you apart from you competition.
Endorsements are like reviews of your products/services so be sure to leverage them. Take some time to put together a comprehensive list of skills and experience you have and add them to your profile. Your connections will be able to endorse or confirm that you, in fact, possess those skills and experiences, which will increase your visibility within the network.
Search and join groups that contain like-minded people and your target market. Be sure to interact on a regular basis to build a rapport with the other members. This is a great way to position yourself and your business as an expert in your niche and you’ll build credibility along the way.
Social media marketing is constantly changing, making it hard to keep up with the latest. That’s where I come in. I keep up with all the changes so you don’t have to. Contact me today for your consultation to see how I can help market you and your business effectively on LinkedIn.
Cheers, Love and Success,
Social Proof is Very Important and Should NOT be Overlooked.
First let me explain a little bit more about social proof.
Businesses have used social proof for years and it is used in many different ways.
Social proof gives your business a HUGE advantage over other businesses that don’t use it, and social proof can help you grow faster by turning more people into clients, patients and customers.
Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior or action, and are driven by the assumption that surrounding people possess more knowledge about the situation.
Now let’s talk about how this relates to you, your business and social media.
In business we all want a return on investment, right? Making money is the foundation on what we judge our success. However you need to broaden your mind when it comes to defining the words ‘Return on Investment’. Many small business owners think NOW, they think SHORT TERM and this is very SHORT SIDED. The key to lasting success is to look way ahead and this means that you really need to broaden your definition of what it means to return an investment for your business, not just now but for years and years and years to come.
“Successful social media marketing and social proof is like creating residual income for your business.”
Let’s look at this in a different way.
You’re 40 years old and you look out to the future when you will 80. What do you want your life to be like when you are 80? Do you see grandchildren? Are you still exercising and active? Are you living near the ocean or in the mountains? Are you still working to make ends meet or do you have more than enough money to provide for the lifestyle you desire? When we talk about ourselves in this way we can easily understand that if you want your life to be a certain way, then you will need to do certain things now when you are 40 to prepare for 80.
Well, the same is true with your business and now I’d like to share two examples of what social proof looks like in terms of successful and unsuccessful social media marketing.
It’s 2019 and we have two Dentists who’ve stared their own practice and have been in business for 10 years now. Dentist #1 saw very little value in social media marketing back in 2014, so they opted not to do it. They kept marketing their practice in the same ways they always have. Dentist #1 has a very nice website and they practice excellent dentistry. There business is plugging along, but of course they always want to build even more.
Now let’s look at Dentist #2, this Dentist saw the big picture and saw what social media can do for them. They have a great website, an excellent practice and a very active social media presence. In fact, now that they’ve been doing it successfully for 5 years they have over 4000 Fans, they have 35 five star and 4 star reviews on Facebook and on other networks. They’re engaged with their fans on Facebook and other social media channels consistently. They provide excellent information that educates their audience as well other complimentary health professionals that value their advice and expertise, so they refer them and they are humming along very nicely.
Now you have a potential patient that is looking for cosmetic dentistry work. They hop on Google and do a search. They find Dentist #1 and Dentist #2. Both websites looks great. The potential patient likes both dentist’s websites, however still is unsure which is the best dentist to choose. After all she is planning on spending thousands and thousands of dollars on cosmetic dentistry and also needs regular check ups for her children She wants to make sure she is spending her money in a smart way.
So, now the potential patient pops over to see their social media presence on Facebook…Dentist #1 started a page years ago and just let it sit there with no content and only 40 fans.
Dentist #2, however has over 4000 REAL Fans, has amazing ‘real reviews’ and lots of engaged fans plus helpful information that this potential patient can read right now. Which Dentist do you think this potential patient will choose?
This is social proof on social media my friends. It’s very powerful.
Now, let’s continue on with our story for a moment. Now this potential patient calls Dentist #2, the staff does a great job on the phone, they set up her appointment and then the staff asks the inevitable question, “How did you hear about our practice?” and the patient answers, “I found you on Google.”
But, what was it that SOLD this patient or PUSHED this patient to actually CALL and make an appointment? Was it her Google search or was it the Social Proof from Facebook?
Will your potential patient ever think to tell you this? NO, because more than likely they are not a marketer or business owner. They are simply a patient looking for a great dentistry.
So, when you think about adding social media marketing to your business strategy broaden your definition of ROI because to truly understand your ROI you need to understand many numbers in your business, such as: what is your average sale? on average how much do your patients spend with you per year? how much is a patient worth to you? what is the lifetime value of a client or patient? what is your retention rate? on average how many of your patients refer your services? (and don’t say it’s high…that is not knowing your numbers.) Knowing your number is being able to say my average patient spends $2000 a year in my practice, my retention rate is 85% and the lifetime value of a client or patient is $20,000. This is all very important information to think about and goes way beyond an immediate ROI.
Open your mind when it comes to your business growth, social media marketing and take social proof into account before you turn your nose up at Facebook and other social networks. Clearly define where you want to be 5, 10 and even 20 years from now and base your decisions from there. Be smart!
Are you ready to hire a social media manager to help you with your social media marketing? We are here to help. Please email me: email@example.com or call 919-616-2897.
Cheers, Love and Success,
Do you want to organically grow your social media profiles more consistently? Do you want to massively increase organic traffic to your website? Would you like to establish yourself as the ‘go-to-expert’ in your niche and business among colleagues and potential clients or patients?
Well, if you said yes to the above questions then read on because this will make a MASSIVE improvement to your business. Now, how do I know this? Because I’ve seen it with my own eyes for myself and my clients.
So, here are 7 action items that I recommend you either share with your web designer or you can do this yourself. This will most certainly help you accomplish what most business owners want…more organic website traffic, more organic fans and followers on social networks, more authority in their field or niche as well as more business.
Here we grow: Organically Grow Your Social Media & Business: 7 Must Have Ingredients Your Website Needs Now! (I’ve also included a photo of my blog for a visual of what you will want it to look like.)
1. Write a weekly blog post: Writing a weekly blog can bring in new business, fans and followers as well as help you increase your search engine optimization, grow on your social networks and establish YOUR business as the go to business in your industry or niche. I’ve seen this with my business as well as our clients. It works. So, make this a big part of your social media marketing strategy and stop making excuses and talking yourself out of doing this. This is an incredible way to grow your business. This is also called ‘Marketing’, which is something you either need to do yourself or hire someone to do for you. Experts recommend that established business spend 2 hours a day on marketing their business (newer business 4-6 hours per day.) The benefits this will bring to your business (if done well) will blow you away.
2. Showcase your social profiles: This is a must ingredient for sure. How can you expect to grow on social media if you have teeney tiny social profile icons/links on the very bottom of your website. HELLO! I visit websites all the time via a blog post or link and there are NO social media icons anywhere or they are teeney tiny at the bottom of the page. You want your social profiles to stand out. Let folks know what networks you are on and make it easy for them to start following you. People are not going to dig around to find you. Trust me, each week you will watch your networks grow and grow if you add this piece. I recommend adding your Facebook, Twitter, Instagram or whichever platforms you are on to the right sidebar of your blog page.
3. Get Ready, Get Set…Go VIRAL: Yes, your small business can go viral too. Again, I’ve seen this in my business as well as our clients. Your content can get shared and shared and shared. It’s incredible, rewarding and fun to see. But first you have to have the best plugin for sharing and that is called the Flare plugin and it works fantastic. You will want to feature it in three places: the top, side and bottom of each blog post. Here are some of the benefits of having a high quality share plug in: 1. It makes it super easy for folks to share your info on their social networks. 2. You will drive a great deal more traffic to your website. 2. You will drive a great deal of more traffic to your social media profiles. 3. People will spread the word for you about your business. 4. Again, you will establish better credibility and more!
4. Get rid of your About Us page: Instead of that, say Meet John, or Meet Your Team. That is more friendly and inviting. People have literally written me to say they love that I say Meet Amanda. That says a lot! The truth is we’ve all seen the ‘About Us’ page and it is played out. So, change it up and make sure you have a link with your photo and/or your teams photo on the right sidebar. This is an inviting way to help people learn more about you and this happens to be one of my highest viewed page. So, don’t underestimate the value and benefit of having this stand out.
5. Encourage comments: End each blog post with a question to your audience and make it easy for folks to respond. A good quality plug in for this is called Disqus. This allows folks to comment directly to you. You can set it so you have to approve every comment, so you don’t have to worry. Hint: people do not like to respond publicly, so get rid of a Facebook or other social media related plugin. Most folks don’t want all their comments all over their social networks. So, use Disqus.
6. Encourage more reading and longer website visits: This is a great feature on your blog that makes recommendations to your audience about what other articles/blogs they might like to read about. It’s called ‘related posts’ and it will provide easy to access links to other articles. This is also included with the Disqus plugin mentioned above.
7. Create an opt in box: Invite new fans to join your free weekly updates, newsletters, free PDF giveaways, reports, or eBook for more information. This is a great way to build your email list, generate more business, build stronger relationships and establish more authority in your niche. (You will also want to make sure you are consistent and email your fans each week.) I recommend placing this box near the very top of the right sidebar.
Remember it’s just like a tree…it first starts with a few seeds, sunlight, water and nurturing. It doesn’t growovernight, but little by little it grows into a mighty strong tall standing tree that can stand the test of time.
Do you know friends or fans that can benefit from this information? Please feel free to share a flare!!
Cheers, Love and Success,
Here are 15 tips that will help you get momentum and generate buzz.
1. Update Your Timeline Cover Photo and Give Your Page a New Fun Look. Be creative and stand out. First impressions matter and this is your very first impression for potential new fans, followers and businesses. Also, write a description with your Timeline Cover Photo to draw attention to what you do as well as a link to your website.
2. Update Your Profile Photo: Schedule a day and have new professional shots taken. This always creates a little buzz on your page and updates your look. Maybe you’ve added a few new staff members to your team, get creative and create a profile collage of your staff together.
3. Stop Boring Your Fans and Change it Up: Is your page getting stale and stagnant? Variety is the spice of life and your Facebook page should reflect that too. Ask questions, post grabbing photos with sharable information, play games, and have some fun. Let your imagination soar. Marketing is all about creating momentum, energy and buzz.
4. Implement Video: Unless you live in the dark ages you more than likely have a smart phone that has video recording capabilities. Start implementing video into your repertoire. This is a great way to engage fans and create buzz on Facebook. Make it short and sweet; under 2-3 minutes is recommended. Give a quick tip or share a testimonial or maybe even a funny gag you played at the office. Show your personality and let it shine.
5. Celebrate a Fan of the Week or Month: Do you have several fans that are more interactive than others on your page? Reward them, celebrate them and this will also encourage others to want to get more interactive with your page too. You can highlight them by featuring their photo, name and then maybe give them a small gift. It’s best if you can tag them in the photo.
6. Optimize Your Page and Create Apps: These are additional pages right on your Facebook page that you can create yourself and help drive new potential or current clients to a promotion, your website, a giveaway, contest, your blog, eBook or opt in list that you have to offer. They are sort of like mini websites with a specific call to action directly on your Facebook page. You can share these links repeatedly to drive traffic to them. I recommend utilizing www.TabSite.com. They have an easy to use and affordable platform.
7. Increase the Number of Times You Post: You might want to consider increasing the number of times you post to Facebook. It is recommended that you post 3-6 times per day depending on your business. Some businesses post up to 12 times per day. The truth is that if you are only posting a few times a week your engagement will be virtually non-existent. So, increase how many times a day you post. Start with 2-3 and then work your way up. Experiment with different times of day and see what works best. You will need to prepare in advance as well as utilize a software scheduling software.
8. Host a Question/Answer Power Hour: This is a great way to get buzz and attract new fans. Pick a date and time. Advertise it in advance and let your fans know. Then host your hour of power and answer your fans questions live right on Facebook. It might be helpful if you pick a hot topic in your industry or niche to help guide the conversation and get things going.
9. Giveaways & Contests: This is always fun especially if you do it sparingly. I recommend once a quarter and do a fun giveaway. Facebook has relaxed their rules about this quite a bit now, so it is a lot easier to do. However, it can still be beneficial to use a 3rd party app to help you keep track of your entries and manage the process. Again, you can utilize Tab Site for this type of fun event on Facebook.
10. Partner with a Complimentary Business and Create a Marketing Campaign: This is a great way to create more buzz and attract new fans. Find a like minded and complimentary business that has about the same amount of fans that you do. Then decide a fun marketing campaign. You can donate your services or a product as a giveaway for example. I’ve done this with several of my clients and this can be very fun and rewarding.
11. Host a Guest Expert on a Hot Topic: This is always a great idea to create buzz and attract new fans. This benefits your audience as well empowers them with lots of usual information. You can do this similar to what I mentioned above on #8. For example, let’s say you are a are a photographer, how about ask a makeup artist or stylist to answer questions about what to wear in a photo shoot for families/work professional photos etc. Think about it, this is what Oprah did this everyday on her show. You can incorporate the same ideas. Know your audience, know what they want and then deliver it to them. It’s really that simple.
12. Routinely Ask for Reviews: It is said that 46% of consumers count on social media before making a purchase. So, it might be a good time to make sure you have recent reviews on your page. Also, don’t neglect the reviews you have either. If you have reviews make sure you thank the person that took the time to write it. (People do looks at these reviews. They want to check you out and see what people have to say.) So, make this a regular part of what you do and ask for review love.
13. Host a Virtual Party: This can be done in a variety of ways depending on your business. Maybe it’s a meet up or networking event or maybe you have a jewelry or clothing line. Be creative, get folks engaged and then give out party favors for joining. This could be free information delivered to them by email, a discount of some sort or reward for anyone that buys right then. The key is to think outside of the box. Don’t follow the herd and be different. Again, my motto is that marketing is all about energy. Facebook is an amazing tool/vehicle for creating that energy and buzz for your business.
14. Be Controversial: Stop playing it safe and be a little controversial. Talk about the dirty little secrets in your industry that no one is willing to talk about, or ask deep questions that provoke strong emotions. Most businesses play it safe and that will only get you so far. Sometimes coming out with something big can be the best thing for your business and following. Yes, it might turn some off, but it also might attract a whole lot more of who’ve you’ve been looking for.
15. Reveal Secrets: Another great way to engage your audience is to reveal secrets your audience wants to learn. You can do this over a few days time or a week. Each morning or at another popular time reveal a specific secret. (Advertise that you are going to do this in advance of course.) Then encourage fans to visit your Facebook page to learn your revealed secrets. You can also invite folks from other networks as well as your email list.
Make it fun, let your imagine soar, be yourself and get your fans engaged. Facebook is an amazing too! Have fun with it and use it to your fullest.
Which tip or tips will you utilize this year?
Cheers, Love & Success,
Facebook finally admitted that organic reach is WAY down for brands/business pages and will continue to drop because they want to encourage you to start forking out some cash and pay for ads. Reasonable since after all they are a business that needs to make money.
Facebook is still an AMAZING marketing tool…but only IF you really know what you’re doing and now more than ever you REALLY need to know what you are doing. So, I want to make recommendation on what you can start doing in order to maximize your results.
Now if you are not up to speed on this issue, here it is in a nutshell: Facebook doesn’t show all of your posts to all of your fans. Only a small percentage of your fans actually get to see what you post. This may still come as a surprise to many business owners. But here’s the key…you can get a much higher percentage of your fans to see your posts if they are highly “engaged” with the content you offer.
Here are several tips…
1. Don’t post as many links. I see many pages that have link post after link post after link post. It’s too much. You need variety. Post questions, status updates, tips, photos, and links with photos instead of just the direct link. This will help you get better reach with your fans. Ultimately Facebook wants their fans to stay on Facebook.
2. Increase the number of posts per day. Currently I am posting just about every hour. This can get overwhelming for some, but the more you post the better your engagement will be. Now, with that said…you need to post valuable content that your fans and audience want. That has always been the case no matter what, so make sure you know what they want. I recommend posting 6 times per day.
3. Invest in a social media dashboard service. My favorite is Sprout Social. This will help you plan in advance and avoid neglecting your audience. As soon as you stop posting on a consistent basis your reach and engagement plummets to it’s death. This leads to my next bit of advice.
4. Be consistent. This is SO IMPORTANT. You must be consistent every single day. People are not going to engage with you if you only post now and again. Think about it, you have a great friend but eh, you only check in with them when you have time or when you feel like it. How close do you think you will be with that friend? Probably not very much unless they are used to being dumped on. Be consistent and show your fans loyalty.
5. Hire a social media agency. If you don’t have the time to learn how this all works (and most business owners don’t) and you have the means to hire an agency, I highly recommend it. This is what my team and I do. The cost is $16 per day for our gold package and $34 per day for our platinum package. That is amazing! And, our clients see a 200%-600% client growth rate from our efforts. So, if this is something you are interested in, please feel free to send me an email and we can arrange a time to speak. My email address is: firstname.lastname@example.org
6. Instead of boosting posts, place a $1 a day ad. Start experimenting with ads. Upload 3-6 photos that speak to what you offer. (Remember only 20% text is allowed on your images) Then run your ad for one month for a $1.00 a day. See how many more fans you acquire and how many more eyes see your business page that normally would not have. You can’t market anywhere for this little.
7. Set up tab apps and generate leads. This will help you capture emails of new leads as well as drive traffic to your other social sites, websites, blog, videos and more. They are relatively easy to install for people that are fairly technically inclined and can do wonders for generating not only more Facebook fans, but also more leads for your business. This is also something we set up and help our clients with. You most definitely want to incorporate lead generation into your business strategy.
8. Spend time on other social networks. It is very important to diversify and learn how other networks will work for your specific business. Each network is very different. You will want to explore: Twitter, Google +, Pinterest, Instagram, Linkedin, Tumblr, Vine and others in order to see which ones will work for your business. You definitely do not want to put all your social marketing eggs into one basket. If something changes like it did with Facebook you are going to be sh** out of luck and this happened to many businesses last year. Make sure you use more than one social media network to market and position yourself.
9. Start social ‘networking’ instead of always social ‘marketing’. Social Media is all about being SOCIAL. It’s literally right there in the name! It’s all about being social with other people, businesses, brands, public figures etc. AND, it’s fun. I find all sorts of new people day in and day out to speak to and connect with. These folks then sign up to receive my weekly updates, they read my blog posts, they connect with me on multiple social channels, they partner with me to create win-win joint ventures and guess what they even become my client. This is how it works.
10. Learn, learn, and continue to learn. There is so much to learn in this field. I do this for a living and I am still learning everyday. Business requires constant learning and so does social media marketing. You can’t truly compete if you are not continuing to grow as a person (business owner).
Remember that social media is here to stay. This is NOT a fad. The Internet and World Wide Web is becoming the World Wide Social Web. So, learn to embrace it…learn as much as you can about social marketing and consult an expert to learn even faster. You will be glad you did and it will pay you back in dividends.
At the end of the day, curve balls (sometimes-big ones) will be thrown your way in your business. Facebook has thrown a pretty big one, but the cream rises to the top. It always does. So, if you want to be the best parts of the milk…start rising.
I believe in you.
How many of these tips do you implement now? How many do you need to start implementing? Please feel free to tell me in the comment section below.
And, please share with your networks, so they can experience the same better organic reach on Facebook that you will.
Cheers, Love & Success,
Amanda Brazel | Digital Media Marketing Done For You