How to Use Instagram Live

How to Use Instagram LiveYou may have noticed that Instagram is adding more and more features that will help you tell your story in different ways. Once these features is live video, which allows you to connect with your audience in real time. But, how do you use it?

 

How to Start a Live Broadcast

To start a live video, you need to tap on the “Your Story” profile photo at the top of your feed. This takes you into your Instagram Stories and gives you three options:

  1. Live – video that appears after the broadcast ends
  2. Normal – photo or video that disappears in 24 hours
  3. Boomerang – time-lapse video created from a burst of photos

Use your finder to slide over to Live to get started. Be sure you’ve checked your settings before you go live. To do this, tap on the settings gear icon at the top left of the screen. Check these settings to make sure your live video will get the most exposure.

Once you have all of that in order, it’s time to go live! Tap on “Start Live Video” to begin your broadcast. Once your video starts, your audience will be notified that you’re live.

Manage Your Broadcast

Now that you’re live, it’s time to take a look at how you’re performing. You can see the number of viewers and the users who have joined your video. You can even start conversations by starting and replying to comments. This is a great way to get and keep your audience engaged with you.

Want to see how long you’ve been broadcasting live? Tap on the “Live” button at the top left and it’ll show you the length of your broadcast. To see the number of viewers, tap on the button to the right of the “Live” button.

Ending Your Broadcast

When you’re done with your broadcast, simply tap on the end button in the top right corner of the screen. From there, Instagram will show you your analytics on that video, which is the number of viewers. Instagram doesn’t show any analytics from previous stories or live videos so be sure to screen shot this screen. This will help you see how you’re performing with your live broadcasts over time.

Uses for Instagram Live

Now that you know how to go live on Instagram, why would you? There are a number of ways to use this feature in your business, including but not limited to:

Instagram is really making progress and it’s time to take advantage of it. Video is essential to your digital marketing mix so record away. Go live about your brand and what it represents. If you would like to learn more, or to schedule a consultation, contact me today.

Cheers, Love, and Success,
Amanda Brazel
Amanda Brazel

How to Back Up Your Social Media Content

How to Back Up Your Social Media ContentIt’s wise to make back ups of everything, including your social media content. It’s valuable to your marketing efforts so don’t risk losing it. Social media is always changing and you never know when or if a network will be available. Here’s how you can back up your content.

Save Your Content

I always recommend writing blog posts in Word instead of writing them directly on your website. This accomplishes a couple of things: 1) you get to draft, proof, and edit without making changes to your website, and 2) it creates a back up of your post. Your back up can be saved locally on your machine or in the cloud. Be sure to use a consistent naming convention for these back ups so that you know the title of the piece and where it was published. For example, your filename could be LinkedIn Publisher – Title of Piece – Publish Date.

Back Up Mobile Videos

Whether the video was for Instagram, Snapchat, Facebook, or YouTube, it’s important to save a copy after you publish it. Facebook Live allows you to save a copy, depending on the app you use. Instagram and Snapchat also allow you to save your stories. These videos can be used elsewhere and backing them up means you don’t have to spend time searching for them.

Capture Testimonials

This is very important for your business because testimonials can be used for a number of marketing efforts. Be sure to screenshot your testimonials/reviews placed on social media so that you have a copy and can use them in other marketing materials. Jing and Open Screenshot are great programs to use to capture your testimonials.

Download Profiles and Pages

Did you know that you can download a copy of your Facebook data? You can download your data from your personal profile and Facebook will email you when your file is ready. You can do the same thing with your Facebook business/fan page. Twitter will also allow you to download a copy of your entire Tweet history as well as LinkedIn.

Don’t let your social media content get lost, back it up today and you’ll save yourself a lot of worry in the future. Backing up your marketing materials is essential to the progress of your business. To learn more or to schedule a consultation, contact me today.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

3 Ways to Recycle Popular Social Media Posts

3 Ways to Recycle Popular Social Media PostsSome of your social media content performs better than others and it only makes sense that you’d want to recycle it on other platforms. How can you do that across the various networks?

 

 

Find Your Popular Posts

Each network offers analytics on your content so you can see how it’s performing. To find your popular posts, you’ll need to check each network, as follows:

• Facebook: Insights and click on posts
• Twitter: Analytics dashboard to find top tweets
• Instagram: No built-in analytics but several third-party tools are available, such as Iconosquare

To determine your most popular posts, look for those that have the most engagement. Once you’ve narrowed them down, use the tips below to recycle your content.

Pin Your Top Instagram Photo

Your Instagram content can be pinned to various Pinterest boards to gain extra traffic. You can do this by uploading the popular Instagram photo to your website and pin it. It’s important to pin it directly from your website so that it links back to your page. Be sure to edit the description to make it catchy.

Repurpose Tweets as Graphics

Many popular tweets are stand-alone text quotes, which means its super easy to recycle them. You can add the quote to an appropriate image and tweet it again. Or, you can also use the text quote again and simply add a photo that goes with it. Make sure your image is the correct size for Twitter. If you need help with this, you can use Canva, Adobe Spark, or another image tool to help you choose the correct size.

Turn a Popular Facebook Post into a Blog Post or Video

The Facebook posts that get the most engagement are generally longer posts about opinions, research, or inspiration. If you have a post like that, you might consider turning that post into a blog post. You can then turn your written blog post into a video, which will further increase your traffic.

It’s important to recycle your most popular social media content to gain more traffic. You’ll also increase your SEO and generate more visibility for your brand. You may just increase your leads, too! For more information or to schedule a consultation, contact me today.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

8 Reasons Engagement is Crucial

8 Reasons Engagement is CrucialSharing content on social media is only one aspect of social media marketing. In order for you to be successful, you need to be engaging with your fans and followers. What’s the point of sharing content if you’re not going to engage? Many people will actually stop following you because you’re not engaging with them. Here are 8 reasons engagement is crucial to your success.

1. Helps You Get More Social

If you don’t know, Facebook is constantly changing its algorithm, making it more and more difficult for your content to be seen, especially if you’re not posting regularly. Facebook isn’t the only social network doing this, however. Instagram also uses engagement metrics to determine what’s put in front of your followers. If you’re engaging with your audience, they’re much more likely to share your content, which helps to increase your audience through additional likes.

2. Helps You Build Trust and Loyalty

Adding testimonials to your website is great but there are always going to be people who question if those testimonials are legitimate. When you’re engaging with your audience, you’re building trust and loyalty from your fans/followers. People like to connect with people, not products or services. Be sure to show your audience who you are, what they can expect from you, and that they can trust you.

3. Helps to Inspire Emotions

Don’t be afraid to ask your audience questions to spark discussion. Eliciting emotions from your audience is a great way to increase engagement. Be sure to keep it friendly and take control of any unruly fans or followers.

4. Helps You Stay in Touch

Clearly, engaging with your audience helps you stay in touch with them, and you’ll learn more about them in the process. People like to be entertained and to feel like they’re connected. Don’t be shy!

5. Helps Increase Attention

Have you ever come across a post in your news feed with hundreds or thousands of comment and felt compelled to read it? Of course you have! This is a perfect example of how engagement increases attention. Not only on social media, but your website as well. Your audience will likely hop over to your website and subscribe to your newsletter or blog.

6. Helps Make You More Human and Personal

People don’t like communicating with robots – they want to connect with real people. Show yourself and your personality off to your audience through engagement. Let your audience get to know who you are, within reason, and why you do what you do. You never know just whom you may inspire.

7. Helps Make Your More Memorable

The more you interact with your audience, the more memorable you’re going to be. People are going to remember that you’re social and engaging and they’ll keep coming back.

8. Helps Your Audience

Statistics show that an engaged audience is more likely to be a buying audience. Once your audience knows that they can trust you, they’re more likely to make a purchase.

So, if you didn’t know how important engagement is before, now you do! Being engaging on social media is just like building relationships in person; you need to be consistent. If you would like more information or want to schedule a consultation, feel free to contact me today!

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

5 Things You Need Before Starting Social Media Marketing

5 Things You Need Before Starting Social Media MarketingSocial media is wildly popular, whether you have a business or not. Many small businesses still discount the impact social media marketing can have on their marketing simply because they’re not aware of what needs to be done or how to keep up with it. I’ve listed 5 things you need before starting social media marketing so you’re ahead of the game!

Branding

You wouldn’t create a business card without a logo, would you? Your branding must be consistent across all marketing channels, online or offline. It’s how you build recognition and awareness for your business. If you haven’t solidified your branding, don’t get into social media marketing just yet. Take some time to devote to finalizing your brand and then get started.

Website

Your website needs to be in order before launching any marketing campaign because you’ll be driving traffic to it. Your website must tell the story of business, what customers can expect from you, be user-friendly and mobile optimized, and be consistent with your brand.

Message

If you don’t know what you’re going to talk about on social media, it’s best not to get involved right now. Your message needs to be consistent across all channels for a few reasons. Your fans or followers want to know that you’re consistent as a business, as a brand. Your message should be synonymous with your business values, vision, and mission. You need to define a clear message to convey to your target audience. Speaking of which, have you done that?

Defined Audience

You know the message you want to convey, but have you defined to whom you want to convey it? You need to have a clearly defined target audience for your marketing; otherwise you’re talking to yourself. You can start this process by asking yourself these questions:

1. Who do I want to serve?
2. What does my business do well?
3. What problem(s) can my business solve?

Once you’ve answered those questions, you’ll have a pretty good idea who your target audience is and you can begin to craft your message. But, no good marketing ever happens without a strategy.

Strategy

Once you’ve clearly defined all of the above elements, you need to determine the best social media marketing strategy for your business. This strategy must answer the following questions:

1. How often and when will I post?
2. Which social media networks work best for my business?
3. What type of content will my business share?
4. Will I need to hire a social media marketing manager or can I do this on my own?

The answers to those questions will help you build the foundation of your strategy. You may need some help along the way, which is where I come in. I’ll help you determine the best networks for your business and the proper posting times and frequency. I keep up with all of the latest changes in social media so you don’t have to! To learn more or to schedule your consultation, contact me today.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

5 Deadly Mistakes on LinkedIn

5 Deadly Mistakes on LinkedInLinkedIn is often the most overlooked social media platform when it comes to marketing your small business. It’s time to start looking to LinkedIn to promote your brand and gain new business. But, be sure to avoid these 5 deadly mistakes.

 

 

1. Not Creating a Company Page

Your LinkedIn company page allows you to showcase how your business benefits clients/customers. If you don’t have one, these benefits aren’t shared. Furthermore, other LinkedIn members can follow your company page, and you can share company updates. Your LinkedIn company page is very similar to your Facebook fan page.

2. Not Having a Complete Company Page

When creating your company page, it’s important to provide as much information as possible. If you want to attract more business, you need to make sure that you detail your products and/or services. The more information you provide on your company page, the higher your chances of increasing your customer base.

3. Not Asking for Recommendations

On LinkedIn, recommendations are testimonials. Your current and past customers can leave reviews on your business and detail their experiences with you. But, you need to take action by asking them to share a recommendation.

4. Not Being Consistent

LinkedIn is like any other social platform; the more active you are the more visible you are. Be sure you’re sharing updates on a regular basis and engaging with other members. If you post up to 20 times per week (4 times per day), your updates will be seen by almost 60% of your network.

5. Not Participating in Groups

LinkedIn has a number of groups you can join to share information with like-minded professionals. It’s important to be active in these groups. You can join up to 50 groups so be sure that your groups are a mixture of where your target audience is likely to be. You can share updates, ask questions, and so on. Be sure to read the rules for each group before posting so that you’re in compliance.

Don’t discount LinkedIn as a viable part of your digital marketing strategy. It’s a great way to promote your business to those who need it the most. If you have any questions or would like to learn more, feel free to contact me today!

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

5 Reasons to Engage in Digital Marketing

5 Reasons to Engage in Digital MarketingDespite how you personally feel about all things digital, we’ve reached a point where everything is just that – digital. As the economy changes so too do our marketing efforts. Unless you want to be left behind, here are 5 reasons why you need to engage in digital marketing.

1. Your Target Audience is there!

That’s right – your target audience has gone digital! If you want to keep up with it, you need to have a digital marketing strategy that keeps your business at the front of the pack. The internet isn’t going anywhere and it’s high time you communicate to your audience in their own language.

2. Brand Awareness

Consumers want to deal with brands they can trust and your brand should be one of them. Digital marketing allows you to create brand awareness so that consumers can get to know and trust your business. The more trust you build, the more profitable your business will become.

3. Digital Reviews

Word-of-mouth is the fastest moving form of advertising there ever was. People have been telling about their experiences from the beginning of time and digital marketing makes it easier to do that. Consumers are able to instantly tell their friends and family about your business and leave reviews for the world to see.

4. Reach your target audience

If you’re not online, you’re left out of the search results. It’s time to give consumers what’s they’re looking for! Reach out to your target audience by including digital as part of your marketing mix.

5. Real-time analytics

We all want to know how well our marketing efforts are paying off, and digital marketing allows you get this information in real-time! You’ll be able to see, on a daily basis, just how well your marketing efforts are working with your audience. If something isn’t working, change it right then.

Digital marketing is here to stay! Don’t get left behind because you’re not sure how to get started. Contact me today to learn how I can help your business create a custom digital marketing strategy.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

How to Create an Instagram Style for Your Brand

How to Create an Instagram Style for Your BrandInstagram is a great way to show off your brand to millions of users. How? How do you create a style for your brand to attract your target audience? It all begins with a well-planned strategy for your visuals.

 

 

1. Be Consistent

Building your brand means brand recognition and continuity. You automatically recognize Nike because of the “swoosh” logo. Your brand must be treated the same way. It represents your business, what you do, who you are. Being consistent with your brand increases recognition and continuity, making it easily visible to your target audience.

It’s important to be consistent with your brand by way of using the same fonts, color scheme and logo. You want your audience to immediately be able to identify your brand just by looking at a photo. Since Instagram is a photo-sharing network, this is the perfect avenue to create your signature branding and duplicate it on other networks.

2. Your Signature Filter

Instagram filters make the photos you share look just a bit different, and each filter creates a different effect. You want to create a cohesive look to your photos on Instagram so be sure to be consistent with the type of filter you use. For example, if you like the way the Lark filter makes your photos look, use that filter on most of your photos.

This doesn’t mean you have to always use that filter, however. But, you should use that filter for the majority of your photos. In keeping with the current aesthetic, limit yourself to only a few similar filters so that your audience doesn’t stray.

3. Photo Collages

If you have more than one image you’d like to share, create a photo collage instead of flooding Instagram with individual photos. Collages are great for how-to content or anything that involves a few simple steps. If how-to content doesn’t fit with your business, don’t worry. You can also use collages to tell a story about an event, a milestone, or anything that happens in your business.

4. Tell a Story

Instagram now allows you to record 3- to 60-second videos so that your audience can get an inside glimpse of your business and what you do. Video is a very important component of your marketing mix. In fact, 85% of people who watch videos are more likely to purchase a product. Furthermore, it’s estimated that 80% of all Internet traffic will be video by 2019. You don’t want to miss out on that!

Because Instagram is often overlooked by businesses, you have a great opportunity to get in front of your competitors. Don’t think you can do this yourself? Not a problem. Contact me today for your consultation to learn how I can help you create the Instagram strategy your brand needs.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

5 LinkedIn Marketing Tips to Grow Your Business

5 LinkedIn Marketing Tips to Grow Your BusinessLinkedIn is a great way to grow your business, gain exposure, set yourself apart from your competition and be seen as an expert by your peers. It’s time to put your fears aside and jump in with both feet! Here are 5 marketing tips to grow your business on LinkedIn.

1. Review & Update Your Profile Often

Keeping your profile updated is important so that prospective clients know that you’re active online. Things often change, sometimes quickly, in your business and it’s important to document those on your profile. The same is true for your profile photo and your headline. Add links to articles, lead pages with free reports, and show photographs of your office and more. Really beef up that profile and make it stand out.

2. Build Your Network

On LinkedIn, you make connections instead of friends or followers. Your network is important to the growth of your business because it’s full of prospective clients or those who can recommend your products/services to friends, family, or colleagues. Be selective with who you add to your network, however, to make sure you’re building a quality network.

3. Publish Articles

Consistently publish articles to your LI profile to gain exposure. Once you do this, your original content becomes a part of your professional profile. It’s also seen among your connections with a notification. Publishing on LI helps you been seen as an expert in your field, helps you grow your following and again sets you apart from you competition.

4. Leverage Endorsements

Endorsements are like reviews of your products/services so be sure to leverage them. Take some time to put together a comprehensive list of skills and experience you have and add them to your profile. Your connections will be able to endorse or confirm that you, in fact, possess those skills and experiences, which will increase your visibility within the network.

5. Participate in Groups

Search and join groups that contain like-minded people and your target market. Be sure to interact on a regular basis to build a rapport with the other members. This is a great way to position yourself and your business as an expert in your niche and you’ll build credibility along the way.

Social media marketing is constantly changing, making it hard to keep up with the latest. That’s where I come in. I keep up with all the changes so you don’t have to. Contact me today for your consultation to see how I can help market you and your business effectively on LinkedIn.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

6 Tips for Social Media Marketing this Holiday Season

6 Tips for Social Media Marketing this Holiday SeasonIt’s the holiday season and our minds are focused on giving, the lights, the cooler temperatures, and the pure happiness that exudes us. It’s very easy to get distracted this time of year, which is why I’ve put together this helpful list of marketing tips.

 

 

1. Share Your Story

Sharing the story of your business and brand is a great way to connect with your audience. Use the holiday season to your advantage here and showcase your employees or share photos of your office decorated for the season.

If you’re involved in your community, you could also share any events you sponsor during this season, photos of your community involvement, and so on. The important thing is to tell your brand’s story to your audience.

2. Let’s Get Visual

Social media is about being social and that includes sharing photos, videos, and even animated GIFs. Since it’s the holidays, lights, cookies, and other seasonal items would fare very well on social media. Be sure that your visual content is in line with your brand. Images perform very well on social media and produce a lot of engagement.

3. Create an Emotional Connection

Your content should be engaging and create an emotional connection with your audience. You should be blogging at least once a week so make sure to write about things that will create this connection. Even the content you share on social media should invoke this type of connection. Share stories, tips for combating stress, and more on social to engage your audience.

4. Create Engaging Content

The goal of sharing on social media is to get a lot of engagement. It’s important to be deliberate with the type of content you share. With that in mind, ask yourself the following questions when creating content:

  1. Does it offer entertaining or educational content?
  2. Does it meet the needs of your audience?
  3. Does it stand out or fit within the context of what’s trending or currently being shared?
  4. Does it capture your audience’s attention?
  5. Does it inspire your audience?

5. Go LIVE on Facebook or other Live Streaming Channels

Take full advantage of the plethora of video options currently available. Facebook Live allows you to live stream to your audience, which helps you create a deeper connection with them. This could be a Q&A session, an announcement, showcasing a new product or service, or a few tips and tricks to handle the holiday season like a champ.

6. Mobile Ready

Almost everyone visits social media via a mobile device. In fact, roughly 80% of social media time is now spent on a mobile device. What does this mean? It’s means that you need to ensure that your content is optimized for mobile devices.

We live in such a fast-paced environment and the holidays seem to make the time much faster. It’s crucial to grab the attention of your audience while you can and make the most of it. Social media marketing can seem overwhelming but that’s why I’m here. Don’t hesitate to reach out to me if you need help or would like more information.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

Amanda Brazel | Digital Media Marketing Done For You
clientcare@amandabrazel.com