Best Practices for Using Facebook LIVE for Your Business

Since it’s launch, Facebook Live is making it much easier for businesses to speak to consumers. It’s a great way for your business to interact with your audience in real-time. As with any other marketing initiative, there are some best practices you should follow.

Have a Clear Purpose

Just because live broadcasting is available, doesn’t mean you have to use it. You need to have a clearly defined purpose for using this feature in order for it to be effective. Whatever topic you choose to broadcast, make sure you stick with it.

Include Live as Part of Your Marketing Mix

Your marketing efforts are much more effective when they’re integrated. Some members of your audience may not have time to participate in a live broadcast so it’s important to make sure that all of your other marketing channels are included in your campaign.

Be Prepared

Preparing for a live broadcast includes setting the stage. Make sure that there’s little to no background noise that would keep your audience from hearing what you have to say. It’s crucial to make sure that you’re broadcasting in an environment that doesn’t compromise any confidential information or privacy.

Branch Out

Although your purpose for going live may be to promote your business, you should never just talk about that. Your audience will quickly lose interest and move on. Be sure to speak in general terms that the majority of your audience can relate to.

Be Positive

There’s already enough negativity in the world so focus on being positive during your broadcast. Do not use Live to rant; not only is it unprofessional, no one wants to hear it.

Be Consistent

If you’re thinking of creating a Live series, be sure that you go live consistently on the same day at the same time. Your audience will grow over time and each stream will attract past viewers.

If you follow these best practices for Facebook Live, you’ll ensure a much better experience for you and your audience. To learn more, or to schedule a consultation, contact me today.

Cheers, Love, and Success
Amanda Brazel
Amanda Brazel

7 Steps to Increase Facebook Shares

While many businesses are moving their social media marketing to other platforms, Facebook is still the largest network. With over 1 billion active users, it’s the most used social media platform. In order to leverage your Facebook efforts, you need to increase your reach and engagement, and these 7 tips will help you do just that!

1. Choose the Right Post

It doesn’t matter how interesting your content is, it’s all about how it’s presented to your audience. If it doesn’t catch your audience’s eye, they’re going to scroll on by and not give you or your business a second thought. Here are some engaging type of posts that can help you increase your engagement:

Questions

These are designed to provoke thought from your audience. They work well to increase engagement and you get to learn more about your fans.

Images

People are drawn to visual content, so images work well for increasing engagement. Your audience is much more likely to share an eye-catching image than they are anything else.

Videos

A great way to add entertainment is by using video. Your fans are likely to share your videos, especially if they find it helpful.

Links

Sharing content from your blog or your website is a good way to share valuable content with your audience. Be sure to write a captivating comment with your link to increase the chances of it being shared.

2. Videos

Videos perform the best in terms of shares, which is what you want. If you’re looking to increase shares, video is your best bet. The average Facebook shares of video content have doubled, making videos the most popular shared content on Facebook.

3. More Visual Content

That’s right – your audience wants more visual content. This can be in video or image format. To increase your visual content, you can share infographics, create custom images and share video tutorials.

4. Timing

None of this matters if you’re posting at the least popular times. To find the times your audience is most active, take full advantage of the Insights section on your Facebook fan page. To give you a little help, the most shares occur on Saturday. Makes sense since most people have more time to spend on social media on the weekends. According to Facebook, there’s a spike in shares at noon (lunch break) and a slight increase after 7:00 pm.

5. Keep it Short

Your fans don’t want to read a book every time you post. There’s nothing wrong with sharing great content, just make sure you’re succinct. A recent study found that posts with fewer than 50 characters have the most engagement. And you thought 140 characters was short!

6. Use Emojis

If you think this is juvenile, think again. Emojis (emoticons) add a personal touch to your content and make you appear friendly. That’s a win-win! Using emojis can improve your share by 33% and increase your comments by 57%.

7. Contests

I know you’ve seen those like and share for a chance to win posts on Facebook. That’s because they work! People are drawn to winning freebies so play into it. Be sure you clearly define your rules, decide on a prize, and display the details so there’s no confusion.

If you’re not using any of these already, you need to start…NOW! Facebook is always making organic reach difficult to achieve so you need to work at it. Your numbers aren’t going to jump overnight but you will see progress. Remember, social media marketing is a marathon, not a sprint. To learn more, or to schedule a consultation, contact me today.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

8 Reasons Engagement is Crucial

8 Reasons Engagement is CrucialSharing content on social media is only one aspect of social media marketing. In order for you to be successful, you need to be engaging with your fans and followers. What’s the point of sharing content if you’re not going to engage? Many people will actually stop following you because you’re not engaging with them. Here are 8 reasons engagement is crucial to your success.

1. Helps You Get More Social

If you don’t know, Facebook is constantly changing its algorithm, making it more and more difficult for your content to be seen, especially if you’re not posting regularly. Facebook isn’t the only social network doing this, however. Instagram also uses engagement metrics to determine what’s put in front of your followers. If you’re engaging with your audience, they’re much more likely to share your content, which helps to increase your audience through additional likes.

2. Helps You Build Trust and Loyalty

Adding testimonials to your website is great but there are always going to be people who question if those testimonials are legitimate. When you’re engaging with your audience, you’re building trust and loyalty from your fans/followers. People like to connect with people, not products or services. Be sure to show your audience who you are, what they can expect from you, and that they can trust you.

3. Helps to Inspire Emotions

Don’t be afraid to ask your audience questions to spark discussion. Eliciting emotions from your audience is a great way to increase engagement. Be sure to keep it friendly and take control of any unruly fans or followers.

4. Helps You Stay in Touch

Clearly, engaging with your audience helps you stay in touch with them, and you’ll learn more about them in the process. People like to be entertained and to feel like they’re connected. Don’t be shy!

5. Helps Increase Attention

Have you ever come across a post in your news feed with hundreds or thousands of comment and felt compelled to read it? Of course you have! This is a perfect example of how engagement increases attention. Not only on social media, but your website as well. Your audience will likely hop over to your website and subscribe to your newsletter or blog.

6. Helps Make You More Human and Personal

People don’t like communicating with robots – they want to connect with real people. Show yourself and your personality off to your audience through engagement. Let your audience get to know who you are, within reason, and why you do what you do. You never know just whom you may inspire.

7. Helps Make Your More Memorable

The more you interact with your audience, the more memorable you’re going to be. People are going to remember that you’re social and engaging and they’ll keep coming back.

8. Helps Your Audience

Statistics show that an engaged audience is more likely to be a buying audience. Once your audience knows that they can trust you, they’re more likely to make a purchase.

So, if you didn’t know how important engagement is before, now you do! Being engaging on social media is just like building relationships in person; you need to be consistent. If you would like more information or want to schedule a consultation, feel free to contact me today!

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

5 Things You Need Before Starting Social Media Marketing

5 Things You Need Before Starting Social Media MarketingSocial media is wildly popular, whether you have a business or not. Many small businesses still discount the impact social media marketing can have on their marketing simply because they’re not aware of what needs to be done or how to keep up with it. I’ve listed 5 things you need before starting social media marketing so you’re ahead of the game!

Branding

You wouldn’t create a business card without a logo, would you? Your branding must be consistent across all marketing channels, online or offline. It’s how you build recognition and awareness for your business. If you haven’t solidified your branding, don’t get into social media marketing just yet. Take some time to devote to finalizing your brand and then get started.

Website

Your website needs to be in order before launching any marketing campaign because you’ll be driving traffic to it. Your website must tell the story of business, what customers can expect from you, be user-friendly and mobile optimized, and be consistent with your brand.

Message

If you don’t know what you’re going to talk about on social media, it’s best not to get involved right now. Your message needs to be consistent across all channels for a few reasons. Your fans or followers want to know that you’re consistent as a business, as a brand. Your message should be synonymous with your business values, vision, and mission. You need to define a clear message to convey to your target audience. Speaking of which, have you done that?

Defined Audience

You know the message you want to convey, but have you defined to whom you want to convey it? You need to have a clearly defined target audience for your marketing; otherwise you’re talking to yourself. You can start this process by asking yourself these questions:

1. Who do I want to serve?
2. What does my business do well?
3. What problem(s) can my business solve?

Once you’ve answered those questions, you’ll have a pretty good idea who your target audience is and you can begin to craft your message. But, no good marketing ever happens without a strategy.

Strategy

Once you’ve clearly defined all of the above elements, you need to determine the best social media marketing strategy for your business. This strategy must answer the following questions:

1. How often and when will I post?
2. Which social media networks work best for my business?
3. What type of content will my business share?
4. Will I need to hire a social media marketing manager or can I do this on my own?

The answers to those questions will help you build the foundation of your strategy. You may need some help along the way, which is where I come in. I’ll help you determine the best networks for your business and the proper posting times and frequency. I keep up with all of the latest changes in social media so you don’t have to! To learn more or to schedule your consultation, contact me today.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

5 Deadly Mistakes on LinkedIn

5 Deadly Mistakes on LinkedInLinkedIn is often the most overlooked social media platform when it comes to marketing your small business. It’s time to start looking to LinkedIn to promote your brand and gain new business. But, be sure to avoid these 5 deadly mistakes.

 

 

1. Not Creating a Company Page

Your LinkedIn company page allows you to showcase how your business benefits clients/customers. If you don’t have one, these benefits aren’t shared. Furthermore, other LinkedIn members can follow your company page, and you can share company updates. Your LinkedIn company page is very similar to your Facebook fan page.

2. Not Having a Complete Company Page

When creating your company page, it’s important to provide as much information as possible. If you want to attract more business, you need to make sure that you detail your products and/or services. The more information you provide on your company page, the higher your chances of increasing your customer base.

3. Not Asking for Recommendations

On LinkedIn, recommendations are testimonials. Your current and past customers can leave reviews on your business and detail their experiences with you. But, you need to take action by asking them to share a recommendation.

4. Not Being Consistent

LinkedIn is like any other social platform; the more active you are the more visible you are. Be sure you’re sharing updates on a regular basis and engaging with other members. If you post up to 20 times per week (4 times per day), your updates will be seen by almost 60% of your network.

5. Not Participating in Groups

LinkedIn has a number of groups you can join to share information with like-minded professionals. It’s important to be active in these groups. You can join up to 50 groups so be sure that your groups are a mixture of where your target audience is likely to be. You can share updates, ask questions, and so on. Be sure to read the rules for each group before posting so that you’re in compliance.

Don’t discount LinkedIn as a viable part of your digital marketing strategy. It’s a great way to promote your business to those who need it the most. If you have any questions or would like to learn more, feel free to contact me today!

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

5 LinkedIn Marketing Tips to Grow Your Business

5 LinkedIn Marketing Tips to Grow Your BusinessLinkedIn is a great way to grow your business, gain exposure, set yourself apart from your competition and be seen as an expert by your peers. It’s time to put your fears aside and jump in with both feet! Here are 5 marketing tips to grow your business on LinkedIn.

1. Review & Update Your Profile Often

Keeping your profile updated is important so that prospective clients know that you’re active online. Things often change, sometimes quickly, in your business and it’s important to document those on your profile. The same is true for your profile photo and your headline. Add links to articles, lead pages with free reports, and show photographs of your office and more. Really beef up that profile and make it stand out.

2. Build Your Network

On LinkedIn, you make connections instead of friends or followers. Your network is important to the growth of your business because it’s full of prospective clients or those who can recommend your products/services to friends, family, or colleagues. Be selective with who you add to your network, however, to make sure you’re building a quality network.

3. Publish Articles

Consistently publish articles to your LI profile to gain exposure. Once you do this, your original content becomes a part of your professional profile. It’s also seen among your connections with a notification. Publishing on LI helps you been seen as an expert in your field, helps you grow your following and again sets you apart from you competition.

4. Leverage Endorsements

Endorsements are like reviews of your products/services so be sure to leverage them. Take some time to put together a comprehensive list of skills and experience you have and add them to your profile. Your connections will be able to endorse or confirm that you, in fact, possess those skills and experiences, which will increase your visibility within the network.

5. Participate in Groups

Search and join groups that contain like-minded people and your target market. Be sure to interact on a regular basis to build a rapport with the other members. This is a great way to position yourself and your business as an expert in your niche and you’ll build credibility along the way.

Social media marketing is constantly changing, making it hard to keep up with the latest. That’s where I come in. I keep up with all the changes so you don’t have to. Contact me today for your consultation to see how I can help market you and your business effectively on LinkedIn.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

How Should I Email My New Potential Clients or Patients?

Email Marketing, Amanda BrazelThis is a question I often hear from my clients as well other business owners that I speak to, so I thought I would take the time this week to introduce a nice script that you are more then welcome to use for your own.

Taking the time to write emails is time consuming and can lead to just sending over quick one liners, which does not lead to good marketing for your business. Therefore I recommend having a script that you can cut and paste.  With that said, I also believe you should ALWAYS personalize the email a bit to each person that emails you.

So, here is the script that I recently created for several clients. I hope you find it helpful. Feel free to take the mold and then make it your own for your specific business.

 

Hello,

Thank you for reaching out to Chapel Hill Psychotherapy.

We are happy to give you more information about our practice as well as schedule an appointment should you decide to do so.

First and foremost you will find that our therapists are caring, down to earth and very comfortable to work with.

All of our patients are seen on time and we have scheduling availabilities on Saturdays if you are unable to be seen during regular business hours.

Our waiting room is very homey, comfortable and has complimentary beverages for you to enjoy before your session. There is even a space for your child to play in the event you need to bring him or her with you.

Like many private practices we are out-of-network, which means that when you come to see your therapist you pay the amount due at your appointment. From there if you like, we will provide you with a claim for your insurance carrier and depending upon your benefits you may receive a partial reimbursement for your appointment. Again there are many factors that play into your reimbursement for services. We suggest that you educate yourself on what your plan is. Many times you must meet a deductible before benefits are activated.

The initial appointment is a full hour and your investment is $150. From there you may want to continue with a one-hour appointment for $165 or you can choose a 45-minute appointment for $125. The choice is up to you.

Our specialties are in:

Our first available one-hour appointment is on _________________________ or I have some other times at __________________________ and ________________________.  Please let me know which time works best for you.

We are also always open to speaking on the phone before you come in or to schedule your appointment. Please feel free to contact us at our Durham office at 919-555-5555 or our Cary office at 919-555-5555. If you’d like to speak on the phone first, please feel free to let us know some times that work best for you, so our therapist is available to speak with you.

Thank you again for reaching out to Chapel Hill Psychotherapy. We’d love the opportunity to work with you. What would be a good time for you to begin?

***A few key points…always remember to HIGHLIGHT YOUR BENEFITS of working with you and end your email with a question. (They will feel like they need to answer you.) 

If you have any questions about your specific business, please feel free to reach out to me. I am always here to help.

#soarwithamanda

Cheers, Love and Success,
Amanda

Amanda Brazel

 

New: SUPER COOL Feature on Facebook!

New and Improved sign letering.

Facebook just released a brand new feature.  It’s AWESOME!!!  Instead of just being able to reply you can now leave a private message to anyone that posts on your business page.

This is going to be great for gaining new sales and creating a deeper relationship with your fans. Take a look to see what I mean.

When you click message a box pops up like below. Then you can type your private message below.

Here are a few reminders…don’t engage in negative banter. Keep it professional and light. Be genuine and not too over the top salesy. Take your time to write a good message. Remember this could be a potential lead and you don’t want to blow them off with a quick note. Take your time and show them you care.  Okay, enjoy the new feature and be successful!!

New Feature

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#soarwithamanda

Cheers, Love and Success,
Amanda
Amanda Brazel, Social Media Marketing

 

13 Ways to Supercharge Your Instagram Marketing BIG-TIME!

superchargeINI LOVE INSTAGRAM Marketing! It’s by far my favorite social network. It’s the first network I check every morning after kissing my husband, hugging my kids and making my first cup of coffee.

I’ve developed amazing friendships with people I’ve never met, I’ve forged partnerships, and have also connected with other colleagues in my niche that have helped my business.  In addition to business, I’ve found great products that I’ve bought and honestly I would never have found those products otherwise. So, simply put…I LOVE Instagram. I love Instagram as a business owner and I love Instagram as a consumer. It’s easy to use and it’s so much fun especially when you use it in a manner that really serves your followers as well as your business.

So, here are some pretty awesome tips that are going to help you super charge your Instagram marketing.

1. Create a Dynamite Bio That Grabs Attention:  I know you’ve heard it before, but still I see so many folks with out a great bio. Your bio is valuable real estate that tells folks about who you are, what you like and/or what your business is about. This is basically your message to the world, expressing why they should follow and connect with you.

Personally, I use my Instagram account for personal and business together. I post many personal photos in order to let people get to know the real me and I mix in my work with inspiration and helpful information that serves others.

Here is an image that reflects how to create a dynamite bio that really grabs attention. Again, YOUR bio should speak about what YOU want it to reflect. This is also something you can change. I’ve changed my bio many times. I enjoy changing it up and bit and find it fun, especially as my likes and new hobbies change. So, play around with it. Make sure you use the extra bolded text and note that it’s NOT a repeat of my name. It’s what I do and my profile user name is my personal name. I also use emoticans to have fun (I love to have fun) and they make, what you LOVE stand out. Remember, people will follow you based on what you love. Like attracts like.

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2. Exercise Patience & Don’t Start Inviting Followers After First Setting Up Your Account: Instagram will ask you right away to start inviting folks to follow you, but I recommend you wait and have patience. You can do it later once you are all set up and ready to go. Remember first impressions only happen once and first impressions matter.

So, understand that there are many steps that you will need to set up before you invite followers. Again, first impressions only happen ONCE!

a. As I said above, you need to create your dynamite bio. Make sure you have your secondary name that is different from your profile name and be sure to list our what you love and what you do. There are many many ways to make your BIO stand out. Take time to look at other popular folks that have very large followings on Instagram to get ideas.

b. Then you want to take several photos in order to make sure that when folks see your profile they know immediately what they will be seeing from you if they decide to follow you. Again, first impressions only happen once!  ***One note here that is very important…as the amazing Instagram expert Jenn Herman says, “A picture says a thousand words – so what do you want your Instagram photos to say? What do you want your Instagram message to be?”  I recommend you read her blog post about creating your photos around what you want your Instagram message to be. You DO NOT just want to start taking photos and throwing them up without any thought or strategy.

3. Follow Your Competition:  It’s a great and wise move to follow your competition or the power houses in your industry or niche. This was you can connect with them, learn from them as well as praise them. Social Media can be very generous and even though it may be your competition…in many situations they may even share your content or products. So, don’t be afraid to follow and praise your competition.

4. Repost or Share Photos with Repost App: Download Repost App on your smartphone. This will allow you to easily repost other Instagram followers photos and share them with your audience. Of course this will get the attention of the person’s content you’ve shared. This can do wonders for your business. As I said earlier, Social Media can be very generous when practiced authentically and ethically. This only helps your business and brand when you recognize and celebrate others.

Download the Repost App to your smart phone and then connect it to your Instagram account. From there you can repost photos easily. It’s like sharing on Facebook or Retweeting on Twitter. This credits the person’s photo and allows their followers to learn more about their business or person you are reposting.

Here is a repost of Woof Gang Bakery here in our local community. I love dogs and I love helping local businesses grow!

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5. Manage Your Followers: Download one or both of these apps, Insta Followers or Followers. These are paid for apps and they will help you manage your followers. Many folks will start following you just to see if you will follow them back and once you do follow them, they will then quickly unfollow you. So, these apps help you unfollow those folks that are just looking to gain followers but not have a reciprocal relationship. The other purpose for this app is overall manage who you are following or not following as well as other helpful information. Have fun investigating and playing around with them.

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6.  Be Creative: Stage your photos, declutter spaces, and pretend to be a photographer (if you’re not one). People LOVE high quality photos and now with smart phones and fun Instagram filters you can make photos look amazing. I always LOVE looking at Shane Barker’s foodie photos and he’s not even a chef or a photographer. Oh, he makes them look so mouth watering.

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7. Be You: #BEYOU – Kim Garst says it best with her new book. It’s so important to be yourself, be authentic and be genuine with who you are on Instagram as well as other social media platforms. People will be attract to YOU naturally. Remember LIKE attracts LIKE and many people like to follow someone for a while before they become more invested in them. They want to see the REAL YOU before they buy a product, but once they do get to know you, they start to love you, trust you and become loyal to you.

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8: Grow Your Followers Super Fast: This is my #1 tip for growing on Instagram super fast.Typically what I do is find someone that I love to follow that also works in my niche and has a much larger following than I do and then I take a good peek at who they are following and who follows them.  I go through their fans and then pick and choose who I want to follow and connect with.

So, for example…let’s say that you have a small company that sells children’s clothing online. If I were you I would look up other very popular complimentary businesses that have huge followings like Zulily, Hanna Andersson or the like. Then look at who is following that business.  Click on their name, scroll through their photos, like several of them (be genuine) and then give them a follow too.

What happens is your Instagram profile will GET NOTICED because you gave them 3-5 likes on their photos and followed them. If they love children’s clothing and they like your style, than chances are they will start following you too. BAM!  Do this little by little everyday and you will have a massive following before you know it.

(Now, one thing you definitely DO NOT WANT TO DO…is write a comment to them plugging your clothing and telling them to check you out…that is called SPAM and feels so ICKY.) Be casual, be genuine and like what you like.  Believe me, if you have cute clothing and a great business people will want to follow you and ultimately buy from you as well. Hopefully you get my point here. If you want to learn even more than I recommend you read about my other blog post called: Grow FAST On Instagram With These 6 Tips.

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9. Tag Big Brands & Get More Fans: It’s simple. Tag BIG brands in your photos here like Dear Lillie did and get new fans when those big brands repost your photo and give you a HUGE shout out. Make sure you are following that brand or person first, then you can tag them. ***Note, don’t be obnoxious about this. Be genuine and use it on occasion, otherwise this could back fire and annoy them. For example, I tagged the famous Kim Garst in this blog post and on Instagram, but now if I did that everyday I think I would start to irritate her and begin to look like a spammer.

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10. Grow Your Email List: In my opinion, building your email list is still the best way to sell your services and products. My husband and I have been working with Internet businesses since 1998 and guess what…EMAIL is still the most effective way to bring in sales. So, take it from Sue B Zimmerman, another instafabulous Instagram expert and show off your opt in page and entice your fans to sign up to receive helpful information about your business. This is a perfect example of how to do it well.

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11. Ask Fans to Photograph Your Product, Post it to Their Profile and Use Your Special Made Up Hashtag: For example, here I am! Glowbio chose to feature my photo after I bought their product and featured it on my Instagram profile with hashtag #GGS (short for Glowing Green Smoothie.) I LOVE their products and buy them several times a year. I actually even found them on Instagram.  I always feel so refreshed after I do a cleanse with Glow Bio.

However, that aside, this is a great way to get more exposure for your brand, bring more followers on board and even sell more products when you ask your fans to show off your product on their own profile.

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12.  Announce Your Blog Posts: Get more folks over to your blog by posting a photo of it and letting them know where to find it. People especially liked the candles in the background here, so have fun with it and be creative.

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13. Get Personal: Share behind the scenes or get personal about who you are or what your business is doing. It’s just like celebrities.  People love to see them dressed down with their Starbucks or shopping at the farmers market. So, show your personal side and let people in…even with BIG personal surprises like this one. Someone has a baby bump and her name is Jenn Herman. Jenn is an Instagram expert too, so if you are not following her I recommend you do!  She is instafantastic!

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So, start getting creative and having fun with  your Instagram marketing. Have fun, get creative and learn more!

Thank you for stopping by and taking the time to read this post and if you have a tip that can help other super charge their Instagram Marketing, please share it in the comments below. We’d love to hear from you.

#workwithamanda

Cheers, Love and Success,
Amanda

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Social Proof on Social Media is Very Important & Should NOT be Overlooked. Here’s Why!

Social Proof is Very Important and Should NOT be Overlooked.  

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First let me explain a little bit more about social proof. 

“Social proof isn’t a new concept, or one that only applies to social media. It’s a psychological phenomenon.”  Social Media Examiner

Businesses have used social proof for years and it is used in many different ways.

Social proof gives your business a HUGE advantage over other businesses that don’t use it, and social proof can help you grow faster by turning more people into clients, patients and customers.

Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior or action, and are driven by the assumption that surrounding people possess more knowledge about the situation.

Now let’s talk about how this relates to you, your business and social media. 

In business we all want a return on investment, right?  Making money is the foundation on what we judge our success. However you need to broaden your mind when it comes to defining the words ‘Return on Investment’. Many small business owners think NOW, they think SHORT TERM and this is very SHORT SIDED.  The key to lasting success is to look way ahead and this means that you really need to broaden your definition of what it means to return an investment for your business, not just now but for years and years and years to come.


 

“Successful social media marketing and social proof is like creating residual income for your business.”

 


Let’s look at this in a different way.

You’re 40 years old and you look out to the future when you will 80. What do you want your life to be like when you are 80? Do you see grandchildren? Are you still exercising and active? Are you living near the ocean or in the mountains?  Are you still working to make ends meet or do you have more than enough money to provide for the lifestyle you desire?  When we talk about ourselves in this way we can easily understand that if you want your life to be a certain way, then you will need to do certain things now when you are 40 to prepare for 80.

Well, the same is true with your business and now I’d like to share two examples of what social proof looks like in terms of successful and unsuccessful social media marketing.

It’s 2019 and we have two Dentists who’ve stared their own practice and have been in business for 10 years now. Dentist #1 saw very little value in social media marketing back in 2014, so they opted not to do it. They kept marketing their practice in the same ways they always have. Dentist #1 has a very nice website and they practice excellent dentistry.  There business is plugging along, but of course they always want to build even more.

Now let’s look at Dentist #2, this Dentist saw the big picture and saw what social media can do for them. They have a great website, an excellent practice and a very active social media presence. In fact, now that they’ve been doing it successfully for 5 years they have over 4000 Fans, they have 35 five star and 4 star reviews on Facebook and on other networks. They’re engaged with their fans on Facebook and other social media channels consistently.  They provide excellent information that educates their audience as well other complimentary health professionals that value their advice and expertise, so they refer them and they are humming along very nicely.

Now you have a potential patient that is looking for cosmetic dentistry work. They hop on Google and do a search. They find Dentist #1 and Dentist #2. Both websites looks great.  The potential patient likes both dentist’s websites, however still is unsure which is the best dentist to choose. After all she is planning on spending thousands and thousands of dollars on cosmetic dentistry and also needs regular check ups for her children  She wants to make sure she is spending her money in a smart way.

So, now the potential patient pops over to see their social media presence on Facebook…Dentist #1 started a page years ago and just let it sit there with no content and only 40 fans.

Dentist #2, however has over 4000 REAL Fans, has amazing ‘real reviews’ and lots of engaged fans plus helpful information that this potential patient can read right now. Which Dentist do you think this potential patient will choose?

This is social proof on social media my friends.  It’s very powerful.

Now, let’s continue on with our story for a moment. Now this potential patient calls Dentist #2, the staff does a great job on the phone, they set up her appointment and then the staff asks the inevitable question, “How did you hear about our practice?” and the patient answers, “I found you on Google.”

But, what was it that SOLD this patient or PUSHED this patient to actually CALL and make an appointment?  Was it her Google search or was it the Social Proof from Facebook?

Will your potential patient ever think to tell you this? NO, because more than likely they are not a marketer or business owner. They are simply a patient looking for a great dentistry.

So, when you think about adding social media marketing to your business strategy broaden your definition of  ROI because to truly understand your ROI you need to understand many numbers in your business, such as: what is your average sale? on average how much do your patients spend with you per year? how much is a patient worth to you? what is the lifetime value of a client or patient?  what is your retention rate? on average how many of your patients refer your services? (and don’t say it’s high…that is not knowing your numbers.)  Knowing your number is being able to say my average patient spends $2000 a year in my practice, my retention rate is 85% and the lifetime value of a client or patient is $20,000. This is all very important information to think about and goes way beyond an immediate ROI.

Open your mind when it comes to your business growth, social media marketing and take social proof into account before you turn your nose up at Facebook and other social networks. Clearly define where you want to be 5, 10 and even 20 years from now and base your decisions from there. Be smart!

Are you ready to hire a social media manager to help you with your social media marketing? We are here to help. Please email me: clientcare@amandabrazel.com or call 919-616-2897.

Cheers, Love and Success,

Amanda Brazel

Amanda Brazel

Amanda Brazel | Digital Media Marketing Done For You
clientcare@amandabrazel.com