8 Reasons Engagement is Crucial

8 Reasons Engagement is CrucialSharing content on social media is only one aspect of social media marketing. In order for you to be successful, you need to be engaging with your fans and followers. What’s the point of sharing content if you’re not going to engage? Many people will actually stop following you because you’re not engaging with them. Here are 8 reasons engagement is crucial to your success.

1. Helps You Get More Social

If you don’t know, Facebook is constantly changing its algorithm, making it more and more difficult for your content to be seen, especially if you’re not posting regularly. Facebook isn’t the only social network doing this, however. Instagram also uses engagement metrics to determine what’s put in front of your followers. If you’re engaging with your audience, they’re much more likely to share your content, which helps to increase your audience through additional likes.

2. Helps You Build Trust and Loyalty

Adding testimonials to your website is great but there are always going to be people who question if those testimonials are legitimate. When you’re engaging with your audience, you’re building trust and loyalty from your fans/followers. People like to connect with people, not products or services. Be sure to show your audience who you are, what they can expect from you, and that they can trust you.

3. Helps to Inspire Emotions

Don’t be afraid to ask your audience questions to spark discussion. Eliciting emotions from your audience is a great way to increase engagement. Be sure to keep it friendly and take control of any unruly fans or followers.

4. Helps You Stay in Touch

Clearly, engaging with your audience helps you stay in touch with them, and you’ll learn more about them in the process. People like to be entertained and to feel like they’re connected. Don’t be shy!

5. Helps Increase Attention

Have you ever come across a post in your news feed with hundreds or thousands of comment and felt compelled to read it? Of course you have! This is a perfect example of how engagement increases attention. Not only on social media, but your website as well. Your audience will likely hop over to your website and subscribe to your newsletter or blog.

6. Helps Make You More Human and Personal

People don’t like communicating with robots – they want to connect with real people. Show yourself and your personality off to your audience through engagement. Let your audience get to know who you are, within reason, and why you do what you do. You never know just whom you may inspire.

7. Helps Make Your More Memorable

The more you interact with your audience, the more memorable you’re going to be. People are going to remember that you’re social and engaging and they’ll keep coming back.

8. Helps Your Audience

Statistics show that an engaged audience is more likely to be a buying audience. Once your audience knows that they can trust you, they’re more likely to make a purchase.

So, if you didn’t know how important engagement is before, now you do! Being engaging on social media is just like building relationships in person; you need to be consistent. If you would like more information or want to schedule a consultation, feel free to contact me today!

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

5 Things You Need Before Starting Social Media Marketing

5 Things You Need Before Starting Social Media MarketingSocial media is wildly popular, whether you have a business or not. Many small businesses still discount the impact social media marketing can have on their marketing simply because they’re not aware of what needs to be done or how to keep up with it. I’ve listed 5 things you need before starting social media marketing so you’re ahead of the game!

Branding

You wouldn’t create a business card without a logo, would you? Your branding must be consistent across all marketing channels, online or offline. It’s how you build recognition and awareness for your business. If you haven’t solidified your branding, don’t get into social media marketing just yet. Take some time to devote to finalizing your brand and then get started.

Website

Your website needs to be in order before launching any marketing campaign because you’ll be driving traffic to it. Your website must tell the story of business, what customers can expect from you, be user-friendly and mobile optimized, and be consistent with your brand.

Message

If you don’t know what you’re going to talk about on social media, it’s best not to get involved right now. Your message needs to be consistent across all channels for a few reasons. Your fans or followers want to know that you’re consistent as a business, as a brand. Your message should be synonymous with your business values, vision, and mission. You need to define a clear message to convey to your target audience. Speaking of which, have you done that?

Defined Audience

You know the message you want to convey, but have you defined to whom you want to convey it? You need to have a clearly defined target audience for your marketing; otherwise you’re talking to yourself. You can start this process by asking yourself these questions:

1. Who do I want to serve?
2. What does my business do well?
3. What problem(s) can my business solve?

Once you’ve answered those questions, you’ll have a pretty good idea who your target audience is and you can begin to craft your message. But, no good marketing ever happens without a strategy.

Strategy

Once you’ve clearly defined all of the above elements, you need to determine the best social media marketing strategy for your business. This strategy must answer the following questions:

1. How often and when will I post?
2. Which social media networks work best for my business?
3. What type of content will my business share?
4. Will I need to hire a social media marketing manager or can I do this on my own?

The answers to those questions will help you build the foundation of your strategy. You may need some help along the way, which is where I come in. I’ll help you determine the best networks for your business and the proper posting times and frequency. I keep up with all of the latest changes in social media so you don’t have to! To learn more or to schedule your consultation, contact me today.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

5 Deadly Mistakes on LinkedIn

5 Deadly Mistakes on LinkedInLinkedIn is often the most overlooked social media platform when it comes to marketing your small business. It’s time to start looking to LinkedIn to promote your brand and gain new business. But, be sure to avoid these 5 deadly mistakes.

 

 

1. Not Creating a Company Page

Your LinkedIn company page allows you to showcase how your business benefits clients/customers. If you don’t have one, these benefits aren’t shared. Furthermore, other LinkedIn members can follow your company page, and you can share company updates. Your LinkedIn company page is very similar to your Facebook fan page.

2. Not Having a Complete Company Page

When creating your company page, it’s important to provide as much information as possible. If you want to attract more business, you need to make sure that you detail your products and/or services. The more information you provide on your company page, the higher your chances of increasing your customer base.

3. Not Asking for Recommendations

On LinkedIn, recommendations are testimonials. Your current and past customers can leave reviews on your business and detail their experiences with you. But, you need to take action by asking them to share a recommendation.

4. Not Being Consistent

LinkedIn is like any other social platform; the more active you are the more visible you are. Be sure you’re sharing updates on a regular basis and engaging with other members. If you post up to 20 times per week (4 times per day), your updates will be seen by almost 60% of your network.

5. Not Participating in Groups

LinkedIn has a number of groups you can join to share information with like-minded professionals. It’s important to be active in these groups. You can join up to 50 groups so be sure that your groups are a mixture of where your target audience is likely to be. You can share updates, ask questions, and so on. Be sure to read the rules for each group before posting so that you’re in compliance.

Don’t discount LinkedIn as a viable part of your digital marketing strategy. It’s a great way to promote your business to those who need it the most. If you have any questions or would like to learn more, feel free to contact me today!

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

5 LinkedIn Marketing Tips to Grow Your Business

5 LinkedIn Marketing Tips to Grow Your BusinessLinkedIn is a great way to grow your business, gain exposure, set yourself apart from your competition and be seen as an expert by your peers. It’s time to put your fears aside and jump in with both feet! Here are 5 marketing tips to grow your business on LinkedIn.

1. Review & Update Your Profile Often

Keeping your profile updated is important so that prospective clients know that you’re active online. Things often change, sometimes quickly, in your business and it’s important to document those on your profile. The same is true for your profile photo and your headline. Add links to articles, lead pages with free reports, and show photographs of your office and more. Really beef up that profile and make it stand out.

2. Build Your Network

On LinkedIn, you make connections instead of friends or followers. Your network is important to the growth of your business because it’s full of prospective clients or those who can recommend your products/services to friends, family, or colleagues. Be selective with who you add to your network, however, to make sure you’re building a quality network.

3. Publish Articles

Consistently publish articles to your LI profile to gain exposure. Once you do this, your original content becomes a part of your professional profile. It’s also seen among your connections with a notification. Publishing on LI helps you been seen as an expert in your field, helps you grow your following and again sets you apart from you competition.

4. Leverage Endorsements

Endorsements are like reviews of your products/services so be sure to leverage them. Take some time to put together a comprehensive list of skills and experience you have and add them to your profile. Your connections will be able to endorse or confirm that you, in fact, possess those skills and experiences, which will increase your visibility within the network.

5. Participate in Groups

Search and join groups that contain like-minded people and your target market. Be sure to interact on a regular basis to build a rapport with the other members. This is a great way to position yourself and your business as an expert in your niche and you’ll build credibility along the way.

Social media marketing is constantly changing, making it hard to keep up with the latest. That’s where I come in. I keep up with all the changes so you don’t have to. Contact me today for your consultation to see how I can help market you and your business effectively on LinkedIn.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

How Should I Email My New Potential Clients or Patients?

Email Marketing, Amanda BrazelThis is a question I often hear from my clients as well other business owners that I speak to, so I thought I would take the time this week to introduce a nice script that you are more then welcome to use for your own.

Taking the time to write emails is time consuming and can lead to just sending over quick one liners, which does not lead to good marketing for your business. Therefore I recommend having a script that you can cut and paste.  With that said, I also believe you should ALWAYS personalize the email a bit to each person that emails you.

So, here is the script that I recently created for several clients. I hope you find it helpful. Feel free to take the mold and then make it your own for your specific business.

 

Hello,

Thank you for reaching out to Chapel Hill Psychotherapy.

We are happy to give you more information about our practice as well as schedule an appointment should you decide to do so.

First and foremost you will find that our therapists are caring, down to earth and very comfortable to work with.

All of our patients are seen on time and we have scheduling availabilities on Saturdays if you are unable to be seen during regular business hours.

Our waiting room is very homey, comfortable and has complimentary beverages for you to enjoy before your session. There is even a space for your child to play in the event you need to bring him or her with you.

Like many private practices we are out-of-network, which means that when you come to see your therapist you pay the amount due at your appointment. From there if you like, we will provide you with a claim for your insurance carrier and depending upon your benefits you may receive a partial reimbursement for your appointment. Again there are many factors that play into your reimbursement for services. We suggest that you educate yourself on what your plan is. Many times you must meet a deductible before benefits are activated.

The initial appointment is a full hour and your investment is $150. From there you may want to continue with a one-hour appointment for $165 or you can choose a 45-minute appointment for $125. The choice is up to you.

Our specialties are in:

Our first available one-hour appointment is on _________________________ or I have some other times at __________________________ and ________________________.  Please let me know which time works best for you.

We are also always open to speaking on the phone before you come in or to schedule your appointment. Please feel free to contact us at our Durham office at 919-555-5555 or our Cary office at 919-555-5555. If you’d like to speak on the phone first, please feel free to let us know some times that work best for you, so our therapist is available to speak with you.

Thank you again for reaching out to Chapel Hill Psychotherapy. We’d love the opportunity to work with you. What would be a good time for you to begin?

***A few key points…always remember to HIGHLIGHT YOUR BENEFITS of working with you and end your email with a question. (They will feel like they need to answer you.) 

If you have any questions about your specific business, please feel free to reach out to me. I am always here to help.

#soarwithamanda

Cheers, Love and Success,
Amanda

Amanda Brazel

 

New: SUPER COOL Feature on Facebook!

New and Improved sign letering.

Facebook just released a brand new feature.  It’s AWESOME!!!  Instead of just being able to reply you can now leave a private message to anyone that posts on your business page.

This is going to be great for gaining new sales and creating a deeper relationship with your fans. Take a look to see what I mean.

When you click message a box pops up like below. Then you can type your private message below.

Here are a few reminders…don’t engage in negative banter. Keep it professional and light. Be genuine and not too over the top salesy. Take your time to write a good message. Remember this could be a potential lead and you don’t want to blow them off with a quick note. Take your time and show them you care.  Okay, enjoy the new feature and be successful!!

New Feature

feature-Facebook -2

#soarwithamanda

Cheers, Love and Success,
Amanda
Amanda Brazel, Social Media Marketing

 

13 Ways to Supercharge Your Instagram Marketing BIG-TIME!

superchargeINI LOVE INSTAGRAM Marketing! It’s by far my favorite social network. It’s the first network I check every morning after kissing my husband, hugging my kids and making my first cup of coffee.

I’ve developed amazing friendships with people I’ve never met, I’ve forged partnerships, and have also connected with other colleagues in my niche that have helped my business.  In addition to business, I’ve found great products that I’ve bought and honestly I would never have found those products otherwise. So, simply put…I LOVE Instagram. I love Instagram as a business owner and I love Instagram as a consumer. It’s easy to use and it’s so much fun especially when you use it in a manner that really serves your followers as well as your business.

So, here are some pretty awesome tips that are going to help you super charge your Instagram marketing.

1. Create a Dynamite Bio That Grabs Attention:  I know you’ve heard it before, but still I see so many folks with out a great bio. Your bio is valuable real estate that tells folks about who you are, what you like and/or what your business is about. This is basically your message to the world, expressing why they should follow and connect with you.

Personally, I use my Instagram account for personal and business together. I post many personal photos in order to let people get to know the real me and I mix in my work with inspiration and helpful information that serves others.

Here is an image that reflects how to create a dynamite bio that really grabs attention. Again, YOUR bio should speak about what YOU want it to reflect. This is also something you can change. I’ve changed my bio many times. I enjoy changing it up and bit and find it fun, especially as my likes and new hobbies change. So, play around with it. Make sure you use the extra bolded text and note that it’s NOT a repeat of my name. It’s what I do and my profile user name is my personal name. I also use emoticans to have fun (I love to have fun) and they make, what you LOVE stand out. Remember, people will follow you based on what you love. Like attracts like.

bio-IN
2. Exercise Patience & Don’t Start Inviting Followers After First Setting Up Your Account: Instagram will ask you right away to start inviting folks to follow you, but I recommend you wait and have patience. You can do it later once you are all set up and ready to go. Remember first impressions only happen once and first impressions matter.

So, understand that there are many steps that you will need to set up before you invite followers. Again, first impressions only happen ONCE!

a. As I said above, you need to create your dynamite bio. Make sure you have your secondary name that is different from your profile name and be sure to list our what you love and what you do. There are many many ways to make your BIO stand out. Take time to look at other popular folks that have very large followings on Instagram to get ideas.

b. Then you want to take several photos in order to make sure that when folks see your profile they know immediately what they will be seeing from you if they decide to follow you. Again, first impressions only happen once!  ***One note here that is very important…as the amazing Instagram expert Jenn Herman says, “A picture says a thousand words – so what do you want your Instagram photos to say? What do you want your Instagram message to be?”  I recommend you read her blog post about creating your photos around what you want your Instagram message to be. You DO NOT just want to start taking photos and throwing them up without any thought or strategy.

3. Follow Your Competition:  It’s a great and wise move to follow your competition or the power houses in your industry or niche. This was you can connect with them, learn from them as well as praise them. Social Media can be very generous and even though it may be your competition…in many situations they may even share your content or products. So, don’t be afraid to follow and praise your competition.

4. Repost or Share Photos with Repost App: Download Repost App on your smartphone. This will allow you to easily repost other Instagram followers photos and share them with your audience. Of course this will get the attention of the person’s content you’ve shared. This can do wonders for your business. As I said earlier, Social Media can be very generous when practiced authentically and ethically. This only helps your business and brand when you recognize and celebrate others.

Download the Repost App to your smart phone and then connect it to your Instagram account. From there you can repost photos easily. It’s like sharing on Facebook or Retweeting on Twitter. This credits the person’s photo and allows their followers to learn more about their business or person you are reposting.

Here is a repost of Woof Gang Bakery here in our local community. I love dogs and I love helping local businesses grow!

repostapp
5. Manage Your Followers: Download one or both of these apps, Insta Followers or Followers. These are paid for apps and they will help you manage your followers. Many folks will start following you just to see if you will follow them back and once you do follow them, they will then quickly unfollow you. So, these apps help you unfollow those folks that are just looking to gain followers but not have a reciprocal relationship. The other purpose for this app is overall manage who you are following or not following as well as other helpful information. Have fun investigating and playing around with them.

followers-3
6.  Be Creative: Stage your photos, declutter spaces, and pretend to be a photographer (if you’re not one). People LOVE high quality photos and now with smart phones and fun Instagram filters you can make photos look amazing. I always LOVE looking at Shane Barker’s foodie photos and he’s not even a chef or a photographer. Oh, he makes them look so mouth watering.

IMG_0387
7. Be You: #BEYOU – Kim Garst says it best with her new book. It’s so important to be yourself, be authentic and be genuine with who you are on Instagram as well as other social media platforms. People will be attract to YOU naturally. Remember LIKE attracts LIKE and many people like to follow someone for a while before they become more invested in them. They want to see the REAL YOU before they buy a product, but once they do get to know you, they start to love you, trust you and become loyal to you.

beyou
8: Grow Your Followers Super Fast: This is my #1 tip for growing on Instagram super fast.Typically what I do is find someone that I love to follow that also works in my niche and has a much larger following than I do and then I take a good peek at who they are following and who follows them.  I go through their fans and then pick and choose who I want to follow and connect with.

So, for example…let’s say that you have a small company that sells children’s clothing online. If I were you I would look up other very popular complimentary businesses that have huge followings like Zulily, Hanna Andersson or the like. Then look at who is following that business.  Click on their name, scroll through their photos, like several of them (be genuine) and then give them a follow too.

What happens is your Instagram profile will GET NOTICED because you gave them 3-5 likes on their photos and followed them. If they love children’s clothing and they like your style, than chances are they will start following you too. BAM!  Do this little by little everyday and you will have a massive following before you know it.

(Now, one thing you definitely DO NOT WANT TO DO…is write a comment to them plugging your clothing and telling them to check you out…that is called SPAM and feels so ICKY.) Be casual, be genuine and like what you like.  Believe me, if you have cute clothing and a great business people will want to follow you and ultimately buy from you as well. Hopefully you get my point here. If you want to learn even more than I recommend you read about my other blog post called: Grow FAST On Instagram With These 6 Tips.

IMG_5298
9. Tag Big Brands & Get More Fans: It’s simple. Tag BIG brands in your photos here like Dear Lillie did and get new fans when those big brands repost your photo and give you a HUGE shout out. Make sure you are following that brand or person first, then you can tag them. ***Note, don’t be obnoxious about this. Be genuine and use it on occasion, otherwise this could back fire and annoy them. For example, I tagged the famous Kim Garst in this blog post and on Instagram, but now if I did that everyday I think I would start to irritate her and begin to look like a spammer.

image4
10. Grow Your Email List: In my opinion, building your email list is still the best way to sell your services and products. My husband and I have been working with Internet businesses since 1998 and guess what…EMAIL is still the most effective way to bring in sales. So, take it from Sue B Zimmerman, another instafabulous Instagram expert and show off your opt in page and entice your fans to sign up to receive helpful information about your business. This is a perfect example of how to do it well.

IMG_0392
11. Ask Fans to Photograph Your Product, Post it to Their Profile and Use Your Special Made Up Hashtag: For example, here I am! Glowbio chose to feature my photo after I bought their product and featured it on my Instagram profile with hashtag #GGS (short for Glowing Green Smoothie.) I LOVE their products and buy them several times a year. I actually even found them on Instagram.  I always feel so refreshed after I do a cleanse with Glow Bio.

However, that aside, this is a great way to get more exposure for your brand, bring more followers on board and even sell more products when you ask your fans to show off your product on their own profile.

IMG_0389
12.  Announce Your Blog Posts: Get more folks over to your blog by posting a photo of it and letting them know where to find it. People especially liked the candles in the background here, so have fun with it and be creative.

image11
13. Get Personal: Share behind the scenes or get personal about who you are or what your business is doing. It’s just like celebrities.  People love to see them dressed down with their Starbucks or shopping at the farmers market. So, show your personal side and let people in…even with BIG personal surprises like this one. Someone has a baby bump and her name is Jenn Herman. Jenn is an Instagram expert too, so if you are not following her I recommend you do!  She is instafantastic!

IMG_0391
So, start getting creative and having fun with  your Instagram marketing. Have fun, get creative and learn more!

Thank you for stopping by and taking the time to read this post and if you have a tip that can help other super charge their Instagram Marketing, please share it in the comments below. We’d love to hear from you.

#workwithamanda

Cheers, Love and Success,
Amanda

Blog Sig 2

 

 

Social Proof on Social Media is Very Important & Should NOT be Overlooked. Here’s Why!

Social Proof is Very Important and Should NOT be Overlooked.  

sp

First let me explain a little bit more about social proof. 

“Social proof isn’t a new concept, or one that only applies to social media. It’s a psychological phenomenon.”  Social Media Examiner

Businesses have used social proof for years and it is used in many different ways.

Social proof gives your business a HUGE advantage over other businesses that don’t use it, and social proof can help you grow faster by turning more people into clients, patients and customers.

Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior or action, and are driven by the assumption that surrounding people possess more knowledge about the situation.

Now let’s talk about how this relates to you, your business and social media. 

In business we all want a return on investment, right?  Making money is the foundation on what we judge our success. However you need to broaden your mind when it comes to defining the words ‘Return on Investment’. Many small business owners think NOW, they think SHORT TERM and this is very SHORT SIDED.  The key to lasting success is to look way ahead and this means that you really need to broaden your definition of what it means to return an investment for your business, not just now but for years and years and years to come.


 

“Successful social media marketing and social proof is like creating residual income for your business.”

 


Let’s look at this in a different way.

You’re 40 years old and you look out to the future when you will 80. What do you want your life to be like when you are 80? Do you see grandchildren? Are you still exercising and active? Are you living near the ocean or in the mountains?  Are you still working to make ends meet or do you have more than enough money to provide for the lifestyle you desire?  When we talk about ourselves in this way we can easily understand that if you want your life to be a certain way, then you will need to do certain things now when you are 40 to prepare for 80.

Well, the same is true with your business and now I’d like to share two examples of what social proof looks like in terms of successful and unsuccessful social media marketing.

It’s 2019 and we have two Dentists who’ve stared their own practice and have been in business for 10 years now. Dentist #1 saw very little value in social media marketing back in 2014, so they opted not to do it. They kept marketing their practice in the same ways they always have. Dentist #1 has a very nice website and they practice excellent dentistry.  There business is plugging along, but of course they always want to build even more.

Now let’s look at Dentist #2, this Dentist saw the big picture and saw what social media can do for them. They have a great website, an excellent practice and a very active social media presence. In fact, now that they’ve been doing it successfully for 5 years they have over 4000 Fans, they have 35 five star and 4 star reviews on Facebook and on other networks. They’re engaged with their fans on Facebook and other social media channels consistently.  They provide excellent information that educates their audience as well other complimentary health professionals that value their advice and expertise, so they refer them and they are humming along very nicely.

Now you have a potential patient that is looking for cosmetic dentistry work. They hop on Google and do a search. They find Dentist #1 and Dentist #2. Both websites looks great.  The potential patient likes both dentist’s websites, however still is unsure which is the best dentist to choose. After all she is planning on spending thousands and thousands of dollars on cosmetic dentistry and also needs regular check ups for her children  She wants to make sure she is spending her money in a smart way.

So, now the potential patient pops over to see their social media presence on Facebook…Dentist #1 started a page years ago and just let it sit there with no content and only 40 fans.

Dentist #2, however has over 4000 REAL Fans, has amazing ‘real reviews’ and lots of engaged fans plus helpful information that this potential patient can read right now. Which Dentist do you think this potential patient will choose?

This is social proof on social media my friends.  It’s very powerful.

Now, let’s continue on with our story for a moment. Now this potential patient calls Dentist #2, the staff does a great job on the phone, they set up her appointment and then the staff asks the inevitable question, “How did you hear about our practice?” and the patient answers, “I found you on Google.”

But, what was it that SOLD this patient or PUSHED this patient to actually CALL and make an appointment?  Was it her Google search or was it the Social Proof from Facebook?

Will your potential patient ever think to tell you this? NO, because more than likely they are not a marketer or business owner. They are simply a patient looking for a great dentistry.

So, when you think about adding social media marketing to your business strategy broaden your definition of  ROI because to truly understand your ROI you need to understand many numbers in your business, such as: what is your average sale? on average how much do your patients spend with you per year? how much is a patient worth to you? what is the lifetime value of a client or patient?  what is your retention rate? on average how many of your patients refer your services? (and don’t say it’s high…that is not knowing your numbers.)  Knowing your number is being able to say my average patient spends $2000 a year in my practice, my retention rate is 85% and the lifetime value of a client or patient is $20,000. This is all very important information to think about and goes way beyond an immediate ROI.

Open your mind when it comes to your business growth, social media marketing and take social proof into account before you turn your nose up at Facebook and other social networks. Clearly define where you want to be 5, 10 and even 20 years from now and base your decisions from there. Be smart!

Are you ready to hire a social media manager to help you with your social media marketing? We are here to help. Please email me: clientcare@amandabrazel.com or call 919-616-2897.

Cheers, Love and Success,

Amanda Brazel

Amanda Brazel

7 Common Mistakes Businesses Make On Social Media…Plus Solid Solutions!

7mistakesWhile this article points out some mistakes, the purpose is not to make you feel inadequate, but rather to help you avoid these very common mistakes so that you can improve your social marketing strategies and generate MORE SUCCESS!

Mistake #1: You have linked several of your social media profiles together. So for example, when you post to Facebook it also posts to Twitter or vice versa.  The honest truth is that every social network is COMPLETELY different and they should be treated that way. Linking your profiles together is like mixing wine, vodka and really good beer all together and then drinking it. YUCK! So, seriously…please STOP doing this. You really aren’t saving yourself any time. You are actually hurting your progress.

Solution: Create a plan or strategy for each network you are 462333211on, preferably with an expert that can help you craft a solid plan.  You will want to have a schedule of what gets posted, the bests times for each type of post, and you MUST plan this in advance. Your strategy should include a variety of content for your audiences. Photos, questions, links, promotions, candid photos of you and your staff and so on. If you are overwhelmed by all the various networks just start with one or two in the beginning. You are better off mastering one or two then mastering none.

Mistake #2: You do not understand how to use hashtags properly or at all.  Here are several common mistakes folks make with hashtags: You don’t know your top 5-10 hashtags for your niche, you are not using them properly, you are using too many each time you post, or you are not using hashtags at all.  ***Okay newbies, here is what a hashtag is and what it does for you: hashtags are like little links that take you to a thread of folks talking about that specific topic.  For example, let’s say the hashtag is #skincare. Well after you click on the #skincare (hashtag) link you will see all sorts of conversations and information about skin care.  Using hashtags appropriately allows you to expand your audience, connect with your peers, potential clients/patients, attract more people to your website or blog, and draw more people in to find you and follow you. They are very valuable to your social success. P.S. Don’t use Hashtags on networks that don’t have Hashtags, i.e. LinkedIn.

Solution: First learn what your top 5-10 hashtags are for your specific niche. Follow the other social media experts and watch and learn. You can always reach out to us for a consultation and we can help you quickly understand what your top hashtags are as well as how to use them appropriately.

186673747Mistake #3: You do not thank folks that give you a raving review on your Facebook business page or other profiles.  I have to say this kind of drives me a little nuts. If you were face to face with one of your clients and they genuinely thanked you for your work or services, would you just give them a thumbs up and then walk away? Or even worse, would you completely ignore them and turn your back to them?  Hell no you wouldn’t!  You would smile and you would graciously say “thank you so much and I appreciate your feedback.”  Social Media is no different. Think about it. Just because you are not necessarily interacting with your fan, client or patient in real time you are still interacting with them, and smart business owners understand those interactions need to be positive experiences.

Solution: Check your profiles regularly for comments, questions, messages and reviews. Immediately answer them and respond.  This is so crucial. Again, if you don’t have the time either assign this task to a trusted assistant in your office or hire a social media agency to do it for you. We manage all of our clients profiles in one software program and everyday (multiple times per day) our team is staying current with their fans. And, if there is something we just can’t answer we ping you a message with a direct link to that message so you and your staff can respond. Engagement and connection is a huge part of social success.

Mistake #4: You’ve hired a young college student to manage your social media because you think they are young and hip therefore they must ‘get it’ because you are old and crotchety and don’t know how to operate all of this technology :-).  Yes, in most cases younger people get how to USE social media and they know how to maneuver the various platforms.  However that does NOT mean they understand how to market your business effectively on social media.  It also doesn’t mean they understand business either. In order for your social media and digital marketing to be successful you need someone that understands business, marketing, and better yet social media marketing. Social Media Marketing is very different compared to other forms of marketing. This is a new business world we are in and there will be a learning curve for many.  So, rethink this strategy if you want success.

Solution: Make sure your social media marketing assistant has access to education and training from top professionals in social and digital marketing industries or hire a reputable agency that has proven results to manage this all for you.

Mistake #5: You only market, sell or post links to your website trying to sell your products/services. HUGE MISTAKE!!!  And, if you are doing this I guarantee you are one of those business owners saying “Facebook hasn’t done a thing for my business.” Well, I hate to break it to you, but it’s not Facebook…it’s YOUR APPROACH. People DO NOT want to be sold to all day long. They want a RELATIONSHIP with you! They want to CONNECT with you!  They want to LEARN about what you offer. They WANT to see behind the scenes in your business and they want a VARIETY of information from you. So, please STOP just posting or pimping your products all day long.  This really makes you look bad.

Solution: The solution here is the exact same as for mistake #1. Create a plan or strategy for each network you are on, preferably with an expert that can help you craft a solid plan.  You will want to have a schedule of what gets posted when and you will want to plan in advance. Your strategy should include a variety of content for your audiences. Photos, questions, links, promotions, candid photos of you and your staff and so on. If you are overwhelmed by all the various networks just start with one or two in the beginning. You are better off mastering one or two then mastering none.

Mistake #6: You don’t understand social media, so you just decide that your business doesn’t need it. Oh dear, oh 167083000dear, oh dear….yes I hear this too.  Maybe you’ve heard rumors that it doesn’t work, or it is a fad. Please listen in closely, the world wide web is becoming the world wide social web.  Social Media is not going way.  Human beings LOVE connection and that is what social media does in a big way. It connects us to new people, friends, family, brands, businesses, information and more.

Now with that said, I will be the first person to tell you that you do not need to be on every social network and not all businesses should be on Facebook either. However, I can almost GUARANTEE there is a social network out there that you most definitely should be active on and you should be active on the ones where your clients and potential clients are active.  That makes perfectly good sense, right? All networks are different and all cater to different people with different needs. So, figure out which ones those are and get on board fast.

Solution: Learn or hire a consultant. Sit down with a consultant and ask them to talk about the various network differences, ask them what networks they recommend you market on or if you can’t afford to hire a consultant then hop on Google and start asking Google for answers.  I guarantee Google will hook you up with some good answers.

Mistake #7: You are a procrastinator.  You wait and wait and wait.  It’s too overwhelming, I don’t have the time, I am not sure where to start and on and on it goes. STOP!  If you wait, your competition is getting a HUGE leg up here. So, don’t shoot yourself in the foot and get going.

Solution: Jump in. You will start learning faster by getting in, learning your way around and yes even making some mistakes. You can sign up for online classes and learn as quickly as you can or if you don’t have the time for that the other option is to hire a reputable agency that can do it for you.

Do you have specific questions or need help with your social media? Feel free to ask in the comment below or hop over to my Facebook page and ask a question there.  I am always happy to help you GROW!

Cheers, Love and Success,
Amanda

Grow Momentum on your Facebook Page!

 

Concerned with your Facebook Page not reaching enough fans?

One key way to combat that is to create a reason for them to come and interact with your company Page on Facebook.  By running a simple contest or giveaway in the news feed that involves interaction, your Page can become a buzzing hive of “Likes” and “comments”.  Plus, by getting those fans to interact, this sends a message to Facebook that those fans really enjoy your page and Facebook can show them more of your posts in the future!

 

Here’s 5 Facebook Contests Ideas for your Page:

5 Facebook Contest Ideas You Can Run on Your Timeline

Youtility Book1. Like to Win

If your business is looking to run a quick Facebook contest to reward fans, the “Like to Win” giveaway is a simple way for fans to participate.

As the name suggest, fans only need to Like a certain post to enter the contest & stand a chance of winning. Photos, status posts, links & videos can all be used to run this contest.

2. Comment to Enter

A closely related option to the “Like to Win”, the difference here is that fans must “comment” to enter. Announce the contest and simply instruct visitors to make a comment on the post to be entered.  Tools like the TabSite Timeline Contest App let Pages download all the comments and generate a winner randomly from those entered.

A benefit of “comment contests” is that by commenting their is greater reach to friends of that commenter than a simple “Like” offers.

3. Trivia! Answer Correctly to Win

 Yes, consider a quick and easy trivia question.  Your post would outline the question and possible answers, entrants have to comment and answer correctly to have a chance to win.  This brings in a bit of game fun to the contest.  See examples below for example ideas.  TabSite’s Timeline Contest App at Platinum level allows you to filter a post comments by a keyword (your correct answer)!  So, once again, it’s easy to pick a winner.

Youtility Book4. Like and Comment

A combo option of #1 and #2 above is to run a timeline contest where the fan can like for one entry and comment for an additional entry, thus giving them two entries and a greater chance to win.  TabSite’s Timeline winner tool allows for (a) keeping each entry separate or (b) merging them so the winner is someone who has Liked or Commented.  Lots of options!

5. Photo Comment Contest

Another creative timeline contest option is to create a post and ask fans to enter by submitting a photo comment.  Since Facebook allows photos as a comment, this works well!  A Page could have fans load a fun image for the Page to (a) judge the winner, or (b) randomly pic a winner from submitted photos.  Ideas could include to have a contest of photos submitted with fans using your product, or why they need your product, or some variation of these.

So those are some of the possibilities for using a Timeline contest!  Want a complete guide? Click below to go get the free eBook with more details and information.

Have questions?  Post them here and we’ll respond!

Accessing a Free ebook

About the Author:

Mike Gingerich is a Digital and Social Media Marketer, Speaker, Consultant, and TabSite Co-Founder. Part geek, part marketer, and total social media junkie, Mike has over 10 years of experience in integrated Digital and Social Media consulting. You can Follow him on Twitter, at @mike_gingerich.

Amanda Brazel | Digital Media Marketing Done For You
clientcare@amandabrazel.com