Since it’s launch, Facebook Live is making it much easier for businesses to speak to consumers. It’s a great way for your business to interact with your audience in real-time. As with any other marketing initiative, there are some best practices you should follow.
Just because live broadcasting is available, doesn’t mean you have to use it. You need to have a clearly defined purpose for using this feature in order for it to be effective. Whatever topic you choose to broadcast, make sure you stick with it.
Your marketing efforts are much more effective when they’re integrated. Some members of your audience may not have time to participate in a live broadcast so it’s important to make sure that all of your other marketing channels are included in your campaign.
Preparing for a live broadcast includes setting the stage. Make sure that there’s little to no background noise that would keep your audience from hearing what you have to say. It’s crucial to make sure that you’re broadcasting in an environment that doesn’t compromise any confidential information or privacy.
Although your purpose for going live may be to promote your business, you should never just talk about that. Your audience will quickly lose interest and move on. Be sure to speak in general terms that the majority of your audience can relate to.
There’s already enough negativity in the world so focus on being positive during your broadcast. Do not use Live to rant; not only is it unprofessional, no one wants to hear it.
If you’re thinking of creating a Live series, be sure that you go live consistently on the same day at the same time. Your audience will grow over time and each stream will attract past viewers.
If you follow these best practices for Facebook Live, you’ll ensure a much better experience for you and your audience. To learn more, or to schedule a consultation, contact me today.
Cheers, Love and Success
While many businesses are moving their social media marketing to other platforms, Facebook is still the largest network. With over 1 billion active users, it’s the most used social media platform. In order to leverage your Facebook efforts, you need to increase your reach and engagement, and these 7 tips will help you do just that!
It doesn’t matter how interesting your content is, it’s all about how it’s presented to your audience. If it doesn’t catch your audience’s eye, they’re going to scroll on by and not give you or your business a second thought. Here are some engaging type of posts that can help you increase your engagement:
These are designed to provoke thought from your audience. They work well to increase engagement and you get to learn more about your fans.
People are drawn to visual content, so images work well for increasing engagement. Your audience is much more likely to share an eye-catching image than they are anything else.
A great way to add entertainment is by using video. Your fans are likely to share your videos, especially if they find it helpful.
Sharing content from your blog or your website is a good way to share valuable content with your audience. Be sure to write a captivating comment with your link to increase the chances of it being shared.
Videos perform the best in terms of shares, which is what you want. If you’re looking to increase shares, video is your best bet. The average Facebook shares of video content have doubled, making videos the most popular shared content on Facebook.
That’s right – your audience wants more visual content. This can be in video or image format. To increase your visual content, you can share infographics, create custom images and share video tutorials.
None of this matters if you’re posting at the least popular times. To find the times your audience is most active, take full advantage of the Insights section on your Facebook fan page. To give you a little help, the most shares occur on Saturday. Makes sense since most people have more time to spend on social media on the weekends. According to Facebook, there’s a spike in shares at noon (lunch break) and a slight increase after 7:00 pm.
Your fans don’t want to read a book every time you post. There’s nothing wrong with sharing great content, just make sure you’re succinct. A recent study found that posts with fewer than 50 characters have the most engagement. And you thought 140 characters was short!
If you think this is juvenile, think again. Emojis (emoticons) add a personal touch to your content and make you appear friendly. That’s a win-win! Using emojis can improve your share by 33% and increase your comments by 57%.
I know you’ve seen those like and share for a chance to win posts on Facebook. That’s because they work! People are drawn to winning freebies so play into it. Be sure you clearly define your rules, decide on a prize, and display the details so there’s no confusion.
If you’re not using any of these already, you need to start…NOW! Facebook is always making organic reach difficult to achieve so you need to work at it. Your numbers aren’t going to jump overnight but you will see progress. Remember, social media marketing is a marathon, not a sprint. To learn more, or to schedule a consultation, contact me today.
Cheers, Love and Success,
Social media is a powerful tool for any business, in any industry. You can make your chiropractic practice more powerful through social media. Follow these 7 social media marketing tips and watch your practice grow!
Education is an important part of daily life. What better way to teach your audience than using videos? You can upload your videos to YouTube and Facebook, and you’ll notice that your profiles will become the go-to place for chiropractic education. Facebook Live is a great way for you to share tips, tricks, how-tos and tutorials with your audience in real-time.
Many social networks, including Facebook and Instagram, offer live videos, which are perfect for Q&A sessions. You can even broaden your social reach to include Periscope. Going live allows your audience to ask you questions in real-time for you to answer. You can notify your followers on Twitter to participate as well by using a unique hashtag, such as #AsktheChiropractor.
It’s crucial to keep your brand consistent across all marketing avenues to encourage brand recognition and continuity. Be sure that your current logo is being used and that all of your cover photos are consistent with your brand.
It’s no secret that images are hugely popular on social media and facilitate a great deal of engagement. You can use images to communicate inspirational quotes and share health tips. Images are most often shared by your audience, especially on Facebook, which helps to build your social media presence.
As a chiropractor, you have a brick-and-mortar practice and should encourage your patients to check in when they visit you. The check-ins will build awareness of your practice on social media and may even bring in new patients.
When a member of your audience mentions your practice or shares content with you, it’s crucial to acknowledge it. Always, always, always reply to every comment, answer every question, and keep the conversation going.
More than likely, your audience is active on social media, too, so encourage them to submit photos and reviews of your practice. Other members of your audience will view you as the leading chiropractor in your area.
Social media is a great way to grow your practice so don’t hesitate a minute longer. If you’d like to learn more or to schedule a consultation, feel free to contact me today.
Cheers, Love and Success,
Despite being one of the most popular social networks, Twitter is still somewhat of an enigma to most. Maybe it’s because it’s not like the rest because it only allows 140 characters and it moves so quickly. Maybe it’s because it seems like the “rules” of social media are always changing. Here are 20 Twitter rules that you should absolutely follow!
If you think people will unfollow you because you’re repeating tweets, think again. Twitter moves so fast that your followers don’t have time to read every tweet so repeat your tweets as often as possible.
Content is still king and it’s important to vary the content you share. For example, article links are great to share but you shouldn’t only share article links. As they say, variety is the spice of life!
In social media, numbers are important to determine how your social media is performing. For Twitter, it’s important to use the 30/30/30 rule; 30% original content, 30% retweets, and 30% engagement.
You’re likely to lose followers if you change up your tweets too much. For example, if you generally post about your business but you start tweeting about a television show, you may see some people unfollow you.
Your bio tells your followers who you are. It should tell people who you are, why you’re an authority in your niche, and what your focus is.
Self-promotion is great but it shouldn’t be your focus. Be sure to tweet content from those in your field or from your colleagues.
Most websites have that little blue button that allows you to retweet content. Don’t just tweet the content automatically; put your own flare to it.
Don’t get into the habit of retweeting content just to meet that 30% goal. Be sure you read everything you retweet to make sure it’s in line with your focus and it’s well written.
When someone retweets your content or mentions you, do not ignore it! Thank them for retweeting your content or for mentioning you.
When you retweet someone else’s content, you may get flooded with their retweets. Turn this off by going to their profile, click on the gear icon, and select “Turn off retweets.”
I’m sure you’ve seen those folks who are constantly talking about gaining followers, right? These people are spammers and should be ignored. Don’t follow them back or even acknowledge them if they retweet or mention you.
It may seem natural to like and retweet content from someone you’re hoping to connect with, but it’s not necessary. Think about how you would react if someone did that to you.
You should follow every company you’re interested in working with. You’ll be one of the first to know about open positions, changes, and it’ll help you gain insight into their culture.
Don’t be afraid to use people’s first names in mentions. You may have to visit their profile to find it, if it isn’t in their handle.
Communication via text or social media can be misinterpreted but emoticons help get your message across. Don’t be afraid of a smiley face!
Nothing says you’re unprofessional like swearing so just don’t do it.
No matter what’s going on in your life, it’s best to always be positive on social media. We all have problems, but we shouldn’t broadcast them on social media.
These tools are great for helping you up your Twitter game:
People love photos, on all platforms. You can use free tools, like Canva, to create Twitter-friendly photos to share with your content.
If you want your Instagram posts to be shared on Twitter, be sure to create an IFTTT recipe instead of using the original Instagram link. People don’t engage with Instagram links very much so it’s best not to use them.
Now that you have these 20 Twitter rules, it’s time to put them to use. If you would like more information, or to schedule a consultation, contact me today.
Cheers, Love and Success,
Instagram has recently released Stories and you want to use this feature for your business, but how? There are a number of ways you can incorporate Instagram Stories into your marketing mix and reasons you should!
Your followers want to get to know you, want to see all the behind-the-scenes of your business. Stories allows them to get a glimpse of what a day in your business looks like. Because you can use both videos and photos, you can include previous images you’ve wanted to use.
It’s always a great idea to re-purpose your blog content in several ways. You can do this with Instagram stories, too! Put together short, how-to articles that link back to the original content on your blog.
If you’re going to be live on Facebook or YouTube, you can tease that on Instagram to get more views. You can create a story to showcase anything, including upcoming blog posts, videos, podcasts, you name it.
If you sell tangible products, it’s a safe bet that your audience wants to see it in action. Instagram Stories is perfect for this. You can also give your views ideas on things to create with your product and point them back to your website for more information.
There are all sorts of milestones to celebrate in your business; getting 1,000 followers on Instagram, celebrating 5 years in business, a new employee, and so on. Take these celebrations to Instagram and let your followers celebrate with you!
Incorporating Instagram Stories into your marketing mix shows that your business is knowledgeable about new social media trends and it’s agile enough to apply them. To learn more, or to schedule a consultation, contact me today.
Cheers, Love and Success,
As a small business owner, it’s important to appeal to your market’s emotional needs. Think back to your last big purchase. What made you buy the brand you bought? It has less to do with research than you think. People buy emotions, not sales tactics.
Your audience wants to relate to your brand before making a purchase. This is why it’s so important to utilize social media properly. Being personable and relatable increases the likelihood of your audience purchasing from you exponentially. Why? Because, your brand has connected with their life and offers to fulfill a need.
Brand loyalty is created through routine, trust, and a sense of belonging. These are all emotions that your audience can relate to. Your audience wants to feel as though they are part of your brand’s community. By creating a community of like-minded followers, you’re allowing your audience to feel that sense of belonging with your brand. That’s going to greatly benefit your brand by way of word-of-mouth advertising and customer loyalty.
Once you’ve established how you’re going to appeal to your audience’s emotions, it’s time to think about the placement of your offering. It’s important to get your offering in front of your target audience. This can be done via social media advertisements. When launching a new product or service, you may benefit from a paid placement instead of depending on organic reach.
Taking your audience’s emotions into consideration will only help propel your brand and marketing efforts. To learn more, or to schedule a consultation, contact me today.
Cheers, Love and Success
Social media is about being social, communicating with the fans of your business, and being more visible to potential clients/customers. But, social media has a huge impact on other areas as well, including SEO.
SEO is an acronym for search engine optimization. The higher your SEO, the more visible your website is in the search engines. Have you ever wondered how certain websites get on the first page of Google without paying for ad space? It’s because of good SEO. Social media can help you improve your SEO in a number of ways. Here are a few…
We all know Facebook, Twitter, LinkedIn and so on. We trust them and know they are legitimate websites. That’s what creates authority. Your website, no matter how long you’ve had your domain name, isn’t going to be considered as much of an authority as Facebook. So, it’s time to take advantage of the authority social networks have and use it to increase your own.
Sharing content on social media makes it searchable in all search engines. If you share a link on Facebook to a blog post on your website, that link is going to show up in search results if the proper keywords are used. These links will help drive traffic to your website, which is going to increase your SEO.
Search engines, like social networks, use algorithms to search, crawl, and index content. If you’ve ever searched for yourself, you’re likely to see your social profiles come up first. That’s because the search engine pulled your social profiles before anything else.
SEO isn’t what it used to be; keyword research, page optimization, and link building are things of the past. Today, SEO is all about social media. Sharing content regularly on social media will increase your SEO because you can reach more people in a shorter period of time. To learn more, or to schedule a consultation, contact me today.
Cheers, Love and Success,
You may have noticed that Instagram is adding more and more features that will help you tell your story in different ways. Once these features is live video, which allows you to connect with your audience in real time. But, how do you use it?
To start a live video, you need to tap on the “Your Story” profile photo at the top of your feed. This takes you into your Instagram Stories and gives you three options:
Use your finder to slide over to Live to get started. Be sure you’ve checked your settings before you go live. To do this, tap on the settings gear icon at the top left of the screen. Check these settings to make sure your live video will get the most exposure.
Once you have all of that in order, it’s time to go live! Tap on “Start Live Video” to begin your broadcast. Once your video starts, your audience will be notified that you’re live.
Now that you’re live, it’s time to take a look at how you’re performing. You can see the number of viewers and the users who have joined your video. You can even start conversations by starting and replying to comments. This is a great way to get and keep your audience engaged with you.
Want to see how long you’ve been broadcasting live? Tap on the “Live” button at the top left and it’ll show you the length of your broadcast. To see the number of viewers, tap on the button to the right of the “Live” button.
When you’re done with your broadcast, simply tap on the end button in the top right corner of the screen. From there, Instagram will show you your analytics on that video, which is the number of viewers. Instagram doesn’t show any analytics from previous stories or live videos so be sure to screen shot this screen. This will help you see how you’re performing with your live broadcasts over time.
Now that you know how to go live on Instagram, why would you? There are a number of ways to use this feature in your business, including but not limited to:
Instagram is really making progress and it’s time to take advantage of it. Video is essential to your digital marketing mix so record away. Go live about your brand and what it represents. If you would like to learn more, or to schedule a consultation, contact me today.
Cheers, Love, and Success,
It’s wise to make back ups of everything, including your social media content. It’s valuable to your marketing efforts so don’t risk losing it. Social media is always changing and you never know when or if a network will be available. Here’s how you can back up your content.
I always recommend writing blog posts in Word instead of writing them directly on your website. This accomplishes a couple of things: 1) you get to draft, proof, and edit without making changes to your website, and 2) it creates a back up of your post. Your back up can be saved locally on your machine or in the cloud. Be sure to use a consistent naming convention for these back ups so that you know the title of the piece and where it was published. For example, your filename could be LinkedIn Publisher – Title of Piece – Publish Date.
Whether the video was for Instagram, Snapchat, Facebook, or YouTube, it’s important to save a copy after you publish it. Facebook Live allows you to save a copy, depending on the app you use. Instagram and Snapchat also allow you to save your stories. These videos can be used elsewhere and backing them up means you don’t have to spend time searching for them.
This is very important for your business because testimonials can be used for a number of marketing efforts. Be sure to screenshot your testimonials/reviews placed on social media so that you have a copy and can use them in other marketing materials. Jing and Open Screenshot are great programs to use to capture your testimonials.
Did you know that you can download a copy of your Facebook data? You can download your data from your personal profile and Facebook will email you when your file is ready. You can do the same thing with your Facebook business/fan page. Twitter will also allow you to download a copy of your entire Tweet history as well as LinkedIn.
Don’t let your social media content get lost, back it up today and you’ll save yourself a lot of worry in the future. Backing up your marketing materials is essential to the progress of your business. To learn more or to schedule a consultation, contact me today.
Cheers, Love and Success,
Some of your social media content performs better than others and it only makes sense that you’d want to recycle it on other platforms. How can you do that across the various networks?
Each network offers analytics on your content so you can see how it’s performing. To find your popular posts, you’ll need to check each network, as follows:
• Facebook: Insights and click on posts
• Twitter: Analytics dashboard to find top tweets
• Instagram: No built-in analytics but several third-party tools are available, such as Iconosquare
To determine your most popular posts, look for those that have the most engagement. Once you’ve narrowed them down, use the tips below to recycle your content.
Your Instagram content can be pinned to various Pinterest boards to gain extra traffic. You can do this by uploading the popular Instagram photo to your website and pin it. It’s important to pin it directly from your website so that it links back to your page. Be sure to edit the description to make it catchy.
Many popular tweets are stand-alone text quotes, which means its super easy to recycle them. You can add the quote to an appropriate image and tweet it again. Or, you can also use the text quote again and simply add a photo that goes with it. Make sure your image is the correct size for Twitter. If you need help with this, you can use Canva, Adobe Spark, or another image tool to help you choose the correct size.
The Facebook posts that get the most engagement are generally longer posts about opinions, research, or inspiration. If you have a post like that, you might consider turning that post into a blog post. You can then turn your written blog post into a video, which will further increase your traffic.
It’s important to recycle your most popular social media content to gain more traffic. You’ll also increase your SEO and generate more visibility for your brand. You may just increase your leads, too! For more information or to schedule a consultation, contact me today.
Cheers, Love and Success,
Amanda Brazel | Digital Media Marketing Done For You