3 Ways to Recycle Popular Social Media Posts

3 Ways to Recycle Popular Social Media PostsSome of your social media content performs better than others and it only makes sense that you’d want to recycle it on other platforms. How can you do that across the various networks?

 

 

Find Your Popular Posts

Each network offers analytics on your content so you can see how it’s performing. To find your popular posts, you’ll need to check each network, as follows:

• Facebook: Insights and click on posts
• Twitter: Analytics dashboard to find top tweets
• Instagram: No built-in analytics but several third-party tools are available, such as Iconosquare

To determine your most popular posts, look for those that have the most engagement. Once you’ve narrowed them down, use the tips below to recycle your content.

Pin Your Top Instagram Photo

Your Instagram content can be pinned to various Pinterest boards to gain extra traffic. You can do this by uploading the popular Instagram photo to your website and pin it. It’s important to pin it directly from your website so that it links back to your page. Be sure to edit the description to make it catchy.

Repurpose Tweets as Graphics

Many popular tweets are stand-alone text quotes, which means its super easy to recycle them. You can add the quote to an appropriate image and tweet it again. Or, you can also use the text quote again and simply add a photo that goes with it. Make sure your image is the correct size for Twitter. If you need help with this, you can use Canva, Adobe Spark, or another image tool to help you choose the correct size.

Turn a Popular Facebook Post into a Blog Post or Video

The Facebook posts that get the most engagement are generally longer posts about opinions, research, or inspiration. If you have a post like that, you might consider turning that post into a blog post. You can then turn your written blog post into a video, which will further increase your traffic.

It’s important to recycle your most popular social media content to gain more traffic. You’ll also increase your SEO and generate more visibility for your brand. You may just increase your leads, too! For more information or to schedule a consultation, contact me today.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

How to Improve Your Blog with Videos

How to Improve Your Blog with VideosAre your blog posts missing something that you just can’t put your finger on? It’s videos! Combining videos with your written content can help you stand out and keep people coming back for more. Here’s how!

 

 

 

Embed Them

Once you’ve created your video and uploaded it to YouTube, use the embed code to add it to your blog post. Embedding videos into your posts is the most direct way to integrate your content marketing and YouTube videos.

When your posts contain videos, they instantly become more dynamic and engaging. You can also recycle your content ideas in several ways. Posts with videos also generate more inbound links and increased viewership than posts that don’t include videos.

Include Existing

The videos you embed on your blog don’t have to match the post content. As long as the video is relevant to your written content, you’re good to go. Let’s say you’re writing a post about your experience in therapy. You can also include a video about what to expect at your first appointment. The video compliments the written content nicely, which goes a long way with your readers.

How-To’s

If you’re writing a how-to post, include a video tutorial along with your content. Sometimes, written content is a bit difficult to follow and image tutorials aren’t as effective as actually watching someone go through the motions. These types of videos perform very well across all industries and add value for your readers.

Facebook Live and Instagram Stories are great but don’t forget about YouTube. Be sure to include links to your website and/or blog in the description section of each video you upload to YouTube. If you would like to learn more, contact me today for your consultation.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

 

 

 

 

 

 

Image Credit: Pixabay

8 Reasons Engagement is Crucial

8 Reasons Engagement is CrucialSharing content on social media is only one aspect of social media marketing. In order for you to be successful, you need to be engaging with your fans and followers. What’s the point of sharing content if you’re not going to engage? Many people will actually stop following you because you’re not engaging with them. Here are 8 reasons engagement is crucial to your success.

1. Helps You Get More Social

If you don’t know, Facebook is constantly changing its algorithm, making it more and more difficult for your content to be seen, especially if you’re not posting regularly. Facebook isn’t the only social network doing this, however. Instagram also uses engagement metrics to determine what’s put in front of your followers. If you’re engaging with your audience, they’re much more likely to share your content, which helps to increase your audience through additional likes.

2. Helps You Build Trust and Loyalty

Adding testimonials to your website is great but there are always going to be people who question if those testimonials are legitimate. When you’re engaging with your audience, you’re building trust and loyalty from your fans/followers. People like to connect with people, not products or services. Be sure to show your audience who you are, what they can expect from you, and that they can trust you.

3. Helps to Inspire Emotions

Don’t be afraid to ask your audience questions to spark discussion. Eliciting emotions from your audience is a great way to increase engagement. Be sure to keep it friendly and take control of any unruly fans or followers.

4. Helps You Stay in Touch

Clearly, engaging with your audience helps you stay in touch with them, and you’ll learn more about them in the process. People like to be entertained and to feel like they’re connected. Don’t be shy!

5. Helps Increase Attention

Have you ever come across a post in your news feed with hundreds or thousands of comment and felt compelled to read it? Of course you have! This is a perfect example of how engagement increases attention. Not only on social media, but your website as well. Your audience will likely hop over to your website and subscribe to your newsletter or blog.

6. Helps Make You More Human and Personal

People don’t like communicating with robots – they want to connect with real people. Show yourself and your personality off to your audience through engagement. Let your audience get to know who you are, within reason, and why you do what you do. You never know just whom you may inspire.

7. Helps Make Your More Memorable

The more you interact with your audience, the more memorable you’re going to be. People are going to remember that you’re social and engaging and they’ll keep coming back.

8. Helps Your Audience

Statistics show that an engaged audience is more likely to be a buying audience. Once your audience knows that they can trust you, they’re more likely to make a purchase.

So, if you didn’t know how important engagement is before, now you do! Being engaging on social media is just like building relationships in person; you need to be consistent. If you would like more information or want to schedule a consultation, feel free to contact me today!

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

5 Deadly Mistakes on LinkedIn

5 Deadly Mistakes on LinkedInLinkedIn is often the most overlooked social media platform when it comes to marketing your small business. It’s time to start looking to LinkedIn to promote your brand and gain new business. But, be sure to avoid these 5 deadly mistakes.

 

 

1. Not Creating a Company Page

Your LinkedIn company page allows you to showcase how your business benefits clients/customers. If you don’t have one, these benefits aren’t shared. Furthermore, other LinkedIn members can follow your company page, and you can share company updates. Your LinkedIn company page is very similar to your Facebook fan page.

2. Not Having a Complete Company Page

When creating your company page, it’s important to provide as much information as possible. If you want to attract more business, you need to make sure that you detail your products and/or services. The more information you provide on your company page, the higher your chances of increasing your customer base.

3. Not Asking for Recommendations

On LinkedIn, recommendations are testimonials. Your current and past customers can leave reviews on your business and detail their experiences with you. But, you need to take action by asking them to share a recommendation.

4. Not Being Consistent

LinkedIn is like any other social platform; the more active you are the more visible you are. Be sure you’re sharing updates on a regular basis and engaging with other members. If you post up to 20 times per week (4 times per day), your updates will be seen by almost 60% of your network.

5. Not Participating in Groups

LinkedIn has a number of groups you can join to share information with like-minded professionals. It’s important to be active in these groups. You can join up to 50 groups so be sure that your groups are a mixture of where your target audience is likely to be. You can share updates, ask questions, and so on. Be sure to read the rules for each group before posting so that you’re in compliance.

Don’t discount LinkedIn as a viable part of your digital marketing strategy. It’s a great way to promote your business to those who need it the most. If you have any questions or would like to learn more, feel free to contact me today!

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

New Year, New Strategy

New Year New StrategyIt’s a new year and it’s time to rethink your current digital marketing strategy. Has your current strategy been getting you the results you want? If it hasn’t, it’s time to make a change. Sometimes it’s all about getting back to basics and this is where I recommend starting.

Website

You have to be online these days if you want to be found. Everything is online, including, and especially, your target audience. In fact, more than 40% of the world population is online. But, simply having a website isn’t going to cut it. Your website needs to be mobile- and user-friendly.

“Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (MicKinsey & Company)”

I recommend using WordPress for your website because it’s easy to use, user-friendly, and most themes are already optimized for mobile devices.

Blog

Your digital marketing strategy should absolutely include a blog. This is where you can share industry related content, including announcements, how-to articles, and so on. You need to be consistent with blogging and you should publish at least one post per week.

Your blog posts should be shared across your social media platforms. This not only gets them out there, but it also helps increase the SEO for your website. The higher your page rank, the more visible your website will be.

Newsletter

Offering a newsletter is a great way to grow your email list and stay in contact with your current clients, fans and audience. Your newsletter should include company news and announcements and any other information that is in line with your business and strategy. The newsletter serves as a gateway to keep the lines of communication open between your business and your audience.

That’s it – these are the basics that you must include in your digital marketing strategy. Of course, if you would like additional information or have any questions, feel free to contact me anytime.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

How to Create an Instagram Style for Your Brand

How to Create an Instagram Style for Your BrandInstagram is a great way to show off your brand to millions of users. How? How do you create a style for your brand to attract your target audience? It all begins with a well-planned strategy for your visuals.

 

 

1. Be Consistent

Building your brand means brand recognition and continuity. You automatically recognize Nike because of the “swoosh” logo. Your brand must be treated the same way. It represents your business, what you do, who you are. Being consistent with your brand increases recognition and continuity, making it easily visible to your target audience.

It’s important to be consistent with your brand by way of using the same fonts, color scheme and logo. You want your audience to immediately be able to identify your brand just by looking at a photo. Since Instagram is a photo-sharing network, this is the perfect avenue to create your signature branding and duplicate it on other networks.

2. Your Signature Filter

Instagram filters make the photos you share look just a bit different, and each filter creates a different effect. You want to create a cohesive look to your photos on Instagram so be sure to be consistent with the type of filter you use. For example, if you like the way the Lark filter makes your photos look, use that filter on most of your photos.

This doesn’t mean you have to always use that filter, however. But, you should use that filter for the majority of your photos. In keeping with the current aesthetic, limit yourself to only a few similar filters so that your audience doesn’t stray.

3. Photo Collages

If you have more than one image you’d like to share, create a photo collage instead of flooding Instagram with individual photos. Collages are great for how-to content or anything that involves a few simple steps. If how-to content doesn’t fit with your business, don’t worry. You can also use collages to tell a story about an event, a milestone, or anything that happens in your business.

4. Tell a Story

Instagram now allows you to record 3- to 60-second videos so that your audience can get an inside glimpse of your business and what you do. Video is a very important component of your marketing mix. In fact, 85% of people who watch videos are more likely to purchase a product. Furthermore, it’s estimated that 80% of all Internet traffic will be video by 2019. You don’t want to miss out on that!

Because Instagram is often overlooked by businesses, you have a great opportunity to get in front of your competitors. Don’t think you can do this yourself? Not a problem. Contact me today for your consultation to learn how I can help you create the Instagram strategy your brand needs.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

5 LinkedIn Marketing Tips to Grow Your Business

5 LinkedIn Marketing Tips to Grow Your BusinessLinkedIn is a great way to grow your business, gain exposure, set yourself apart from your competition and be seen as an expert by your peers. It’s time to put your fears aside and jump in with both feet! Here are 5 marketing tips to grow your business on LinkedIn.

1. Review & Update Your Profile Often

Keeping your profile updated is important so that prospective clients know that you’re active online. Things often change, sometimes quickly, in your business and it’s important to document those on your profile. The same is true for your profile photo and your headline. Add links to articles, lead pages with free reports, and show photographs of your office and more. Really beef up that profile and make it stand out.

2. Build Your Network

On LinkedIn, you make connections instead of friends or followers. Your network is important to the growth of your business because it’s full of prospective clients or those who can recommend your products/services to friends, family, or colleagues. Be selective with who you add to your network, however, to make sure you’re building a quality network.

3. Publish Articles

Consistently publish articles to your LI profile to gain exposure. Once you do this, your original content becomes a part of your professional profile. It’s also seen among your connections with a notification. Publishing on LI helps you been seen as an expert in your field, helps you grow your following and again sets you apart from you competition.

4. Leverage Endorsements

Endorsements are like reviews of your products/services so be sure to leverage them. Take some time to put together a comprehensive list of skills and experience you have and add them to your profile. Your connections will be able to endorse or confirm that you, in fact, possess those skills and experiences, which will increase your visibility within the network.

5. Participate in Groups

Search and join groups that contain like-minded people and your target market. Be sure to interact on a regular basis to build a rapport with the other members. This is a great way to position yourself and your business as an expert in your niche and you’ll build credibility along the way.

Social media marketing is constantly changing, making it hard to keep up with the latest. That’s where I come in. I keep up with all the changes so you don’t have to. Contact me today for your consultation to see how I can help market you and your business effectively on LinkedIn.

Cheers, Love and Success,
Amanda Brazel
Amanda Brazel

13 Ways to Supercharge Your Instagram Marketing BIG-TIME!

superchargeINI LOVE INSTAGRAM Marketing! It’s by far my favorite social network. It’s the first network I check every morning after kissing my husband, hugging my kids and making my first cup of coffee.

I’ve developed amazing friendships with people I’ve never met, I’ve forged partnerships, and have also connected with other colleagues in my niche that have helped my business.  In addition to business, I’ve found great products that I’ve bought and honestly I would never have found those products otherwise. So, simply put…I LOVE Instagram. I love Instagram as a business owner and I love Instagram as a consumer. It’s easy to use and it’s so much fun especially when you use it in a manner that really serves your followers as well as your business.

So, here are some pretty awesome tips that are going to help you super charge your Instagram marketing.

1. Create a Dynamite Bio That Grabs Attention:  I know you’ve heard it before, but still I see so many folks with out a great bio. Your bio is valuable real estate that tells folks about who you are, what you like and/or what your business is about. This is basically your message to the world, expressing why they should follow and connect with you.

Personally, I use my Instagram account for personal and business together. I post many personal photos in order to let people get to know the real me and I mix in my work with inspiration and helpful information that serves others.

Here is an image that reflects how to create a dynamite bio that really grabs attention. Again, YOUR bio should speak about what YOU want it to reflect. This is also something you can change. I’ve changed my bio many times. I enjoy changing it up and bit and find it fun, especially as my likes and new hobbies change. So, play around with it. Make sure you use the extra bolded text and note that it’s NOT a repeat of my name. It’s what I do and my profile user name is my personal name. I also use emoticans to have fun (I love to have fun) and they make, what you LOVE stand out. Remember, people will follow you based on what you love. Like attracts like.

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2. Exercise Patience & Don’t Start Inviting Followers After First Setting Up Your Account: Instagram will ask you right away to start inviting folks to follow you, but I recommend you wait and have patience. You can do it later once you are all set up and ready to go. Remember first impressions only happen once and first impressions matter.

So, understand that there are many steps that you will need to set up before you invite followers. Again, first impressions only happen ONCE!

a. As I said above, you need to create your dynamite bio. Make sure you have your secondary name that is different from your profile name and be sure to list our what you love and what you do. There are many many ways to make your BIO stand out. Take time to look at other popular folks that have very large followings on Instagram to get ideas.

b. Then you want to take several photos in order to make sure that when folks see your profile they know immediately what they will be seeing from you if they decide to follow you. Again, first impressions only happen once!  ***One note here that is very important…as the amazing Instagram expert Jenn Herman says, “A picture says a thousand words – so what do you want your Instagram photos to say? What do you want your Instagram message to be?”  I recommend you read her blog post about creating your photos around what you want your Instagram message to be. You DO NOT just want to start taking photos and throwing them up without any thought or strategy.

3. Follow Your Competition:  It’s a great and wise move to follow your competition or the power houses in your industry or niche. This was you can connect with them, learn from them as well as praise them. Social Media can be very generous and even though it may be your competition…in many situations they may even share your content or products. So, don’t be afraid to follow and praise your competition.

4. Repost or Share Photos with Repost App: Download Repost App on your smartphone. This will allow you to easily repost other Instagram followers photos and share them with your audience. Of course this will get the attention of the person’s content you’ve shared. This can do wonders for your business. As I said earlier, Social Media can be very generous when practiced authentically and ethically. This only helps your business and brand when you recognize and celebrate others.

Download the Repost App to your smart phone and then connect it to your Instagram account. From there you can repost photos easily. It’s like sharing on Facebook or Retweeting on Twitter. This credits the person’s photo and allows their followers to learn more about their business or person you are reposting.

Here is a repost of Woof Gang Bakery here in our local community. I love dogs and I love helping local businesses grow!

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5. Manage Your Followers: Download one or both of these apps, Insta Followers or Followers. These are paid for apps and they will help you manage your followers. Many folks will start following you just to see if you will follow them back and once you do follow them, they will then quickly unfollow you. So, these apps help you unfollow those folks that are just looking to gain followers but not have a reciprocal relationship. The other purpose for this app is overall manage who you are following or not following as well as other helpful information. Have fun investigating and playing around with them.

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6.  Be Creative: Stage your photos, declutter spaces, and pretend to be a photographer (if you’re not one). People LOVE high quality photos and now with smart phones and fun Instagram filters you can make photos look amazing. I always LOVE looking at Shane Barker’s foodie photos and he’s not even a chef or a photographer. Oh, he makes them look so mouth watering.

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7. Be You: #BEYOU – Kim Garst says it best with her new book. It’s so important to be yourself, be authentic and be genuine with who you are on Instagram as well as other social media platforms. People will be attract to YOU naturally. Remember LIKE attracts LIKE and many people like to follow someone for a while before they become more invested in them. They want to see the REAL YOU before they buy a product, but once they do get to know you, they start to love you, trust you and become loyal to you.

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8: Grow Your Followers Super Fast: This is my #1 tip for growing on Instagram super fast.Typically what I do is find someone that I love to follow that also works in my niche and has a much larger following than I do and then I take a good peek at who they are following and who follows them.  I go through their fans and then pick and choose who I want to follow and connect with.

So, for example…let’s say that you have a small company that sells children’s clothing online. If I were you I would look up other very popular complimentary businesses that have huge followings like Zulily, Hanna Andersson or the like. Then look at who is following that business.  Click on their name, scroll through their photos, like several of them (be genuine) and then give them a follow too.

What happens is your Instagram profile will GET NOTICED because you gave them 3-5 likes on their photos and followed them. If they love children’s clothing and they like your style, than chances are they will start following you too. BAM!  Do this little by little everyday and you will have a massive following before you know it.

(Now, one thing you definitely DO NOT WANT TO DO…is write a comment to them plugging your clothing and telling them to check you out…that is called SPAM and feels so ICKY.) Be casual, be genuine and like what you like.  Believe me, if you have cute clothing and a great business people will want to follow you and ultimately buy from you as well. Hopefully you get my point here. If you want to learn even more than I recommend you read about my other blog post called: Grow FAST On Instagram With These 6 Tips.

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9. Tag Big Brands & Get More Fans: It’s simple. Tag BIG brands in your photos here like Dear Lillie did and get new fans when those big brands repost your photo and give you a HUGE shout out. Make sure you are following that brand or person first, then you can tag them. ***Note, don’t be obnoxious about this. Be genuine and use it on occasion, otherwise this could back fire and annoy them. For example, I tagged the famous Kim Garst in this blog post and on Instagram, but now if I did that everyday I think I would start to irritate her and begin to look like a spammer.

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10. Grow Your Email List: In my opinion, building your email list is still the best way to sell your services and products. My husband and I have been working with Internet businesses since 1998 and guess what…EMAIL is still the most effective way to bring in sales. So, take it from Sue B Zimmerman, another instafabulous Instagram expert and show off your opt in page and entice your fans to sign up to receive helpful information about your business. This is a perfect example of how to do it well.

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11. Ask Fans to Photograph Your Product, Post it to Their Profile and Use Your Special Made Up Hashtag: For example, here I am! Glowbio chose to feature my photo after I bought their product and featured it on my Instagram profile with hashtag #GGS (short for Glowing Green Smoothie.) I LOVE their products and buy them several times a year. I actually even found them on Instagram.  I always feel so refreshed after I do a cleanse with Glow Bio.

However, that aside, this is a great way to get more exposure for your brand, bring more followers on board and even sell more products when you ask your fans to show off your product on their own profile.

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12.  Announce Your Blog Posts: Get more folks over to your blog by posting a photo of it and letting them know where to find it. People especially liked the candles in the background here, so have fun with it and be creative.

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13. Get Personal: Share behind the scenes or get personal about who you are or what your business is doing. It’s just like celebrities.  People love to see them dressed down with their Starbucks or shopping at the farmers market. So, show your personal side and let people in…even with BIG personal surprises like this one. Someone has a baby bump and her name is Jenn Herman. Jenn is an Instagram expert too, so if you are not following her I recommend you do!  She is instafantastic!

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So, start getting creative and having fun with  your Instagram marketing. Have fun, get creative and learn more!

Thank you for stopping by and taking the time to read this post and if you have a tip that can help other super charge their Instagram Marketing, please share it in the comments below. We’d love to hear from you.

#workwithamanda

Cheers, Love and Success,
Amanda

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50 Low & NO Cost Marketing Ideas for Your Small Business!

50 Low or No Cost Marketing IdeasMost businesses that struggle and tell me their stories of why they can’t be more successful are usually because they believe they do not have enough money to market their business or marketing their business is too hard.

In today’s economy many small businesses are struggling to get a foothold and the honest truth is it takes hard work and quality skills to get new business.  It’s tough out there and I get that. I really do. But, don’t give up like so many do. Stay tough, learn new skills, practice and put yourself out there. You can do this.

Today as the new year starts I wanted to write you a blog that could help you understand how you can really make amazing things happen for your business when you know all the ways in which you can market it with little or no cost.

Yes, every business needs capital however I know first hand it’s possible to start a business with very little money. For example, my very first business I started with only $200 and within  3 months I was completely booked with clients and within 6 months I was hiring my first 2 employees. Anything is possible if you have the right mindset, product or service and put elbow grease/skills into your marketing.

Now before I share with you my ’50 low and no cost marketing strategies’ I want to make my favorite statement…“Marketing does not have to expensive, but it does have to be effective.”

Here’s my case and point. I worked with a client in Canada. He was paying $12,000 per year for a bill board ad. Before he spoke to me he didn’t get 1 phone call or lead from that ad. After we worked on the ad and made a few minor tweaks he re-did the ad and within the first week he had 4 new leads and 2 new clients. That is what effective marketing can do for you whether you are spending big bucks or nothing at all.

50 Marketing Ideas For Under $200

  1. Referral Partners: Free or for % of sales
  2. Networking Lunches: $50 or less
  3. Business Cards: $50
  4. Email List Renting: .50 per email or $200 per 1000 emails.
  5. Start a Referral Program and reward clients/patients that refer you
  6. Email Your Current Clients: FREE
  7. Door to Door:  Put bags together and deliver door to door. $3.00-$5.00 Per Door 
  8. Ask Regularly for Referrals: FREE 
  9. Facebook Ads: $2.00-$5.00 per day and drive traffic to your website or event.
  10. Car Magnets: $40
  11. Link Exchange Partners: FREE
  12. You Tube Videos: FREE – No Cost Video Marketing Works
  13. Pinterest: FREE
  14. Bags of Gifts and Information: Put small bags together and distribute, for example: Photographer: Deliver enough for preschooler’s parents. Mortgage Broker: Deliver to a Divorce Lawyer or a Financial Advisor.
  15. Local Fairs/Events: $200
  16. Host a Free Educational Evening: Cost of Materials (Do it at home or at a friend’s/client’s.)
  17. Radio Spot: FREE
  18. Publish E-zine Articles: FREE
  19. Podcast: FREE
  20. Webinars: FREE (There are free services or you can buy Go To Webinar for $100)
  21. Publish LinkedIn Articles: FREE
  22. Pre-Recorded Messages on Phone Message: $15 + $39.95 per month
  23. Blogs or Guest Blogs: FREE
  24. Hire a Santa Claus, Partner with a Photographer and Host a Family Event (Easter Bunny)
  25. Internet Ads on Various Websites: $25 – $200
  26. Text Marketing: $50 for 1 Keyword + 500 Texts
  27. Display Post Cards in Local Businesses: FREE to Display $40 for 100 Oversized Postcards
  28. Local TV Show Segment: FREE
  29. Silent Charity Auctions: COG or Services
  30. Write an E-Book: $100 for technical help
  31. Write Magazine Column: FREE
  32. Write Local Newspaper Column: FREE
  33. Volunteer for an Event: $200 or Less
  34. Google Ad Network Browsing Ads: You set price.
  35. Bing Pay Per Click: You set price.
  36. Yahoo Pay Per Click: You set price.
  37. Free Samples: COG
  38. Talk to People: FREE
  39. Mastermind Groups: FREE
  40. Free Website Business Listings: FREE
  41. Share Buttons on Website: $50-$100 (Cost of labor)
  42. Flyers: .49 per flyer
  43. Throw a Party at Your House or Friend’s/Client’s Home: $200
  44. Do Direct Mail Yourself: $40 for 100 Large Post Cards + .49 to mail each piece. Mail a Small Amount of Cards Each Week. (Mail them to referral partners or people that can refer you.)
  45. Street Signs: 15 Street Signs for $200 (DirtCheapSigns.com)
  46. Some Business Conferences: FREE or up to $200
  47. Car Window Decals: $20-$40
  48. Farmers Markets: $20 (one-time) or $125 per year.
  49. Ask Friends & Family to Refer you: FREE
  50. Word of Mouth: FREE

Any one of these marketing strategies can bring in more business…if you understand how to use the tool in the right way. The more successful you are at using the tool, the more successful you will be at attracting new business.

Here are a few tips:

  1. Know who your target audience is before you choose which strategies you will use. Some of these ideas will NOT work for your business, but most of them will.
  2. Have a clear concise message that will move people to take action. Don’t clutter your materials with information that is not important.
  3. Have a specific call to action. (Call Now to Receive a FREE Consultation or Visit this Website to Receive a Free Gift or Giveaway Contest, etc.)
  4. Use Benefit Language. Talk about what results your clients will receive from using your business. Talk to your potential client from their perspective and not yours.
  5. Repetition, repetition, repetition.
  6. Get PASSIONATE about marketing! The more passion, the more energy, the better the return on everything in your life.
  7. Read this blog post about: Weak at Marketing? Learn 5 Key and Crucial Marketing Power Tips That Create Success!

Do you have any specific questions about your business and how to use one of these low cost or no cost strategies?  Feel free to comment below and ask away. I am here to help you.

You Can Do This,
Amanda Brazel
Amanda Brazel, Digital Marketing, Social Media

Harness the Power of LinkedIn With These 7 Tips

LinkedIn now has 100 million users in the United States and although LinkedIn has been slow to the party in the social media world, it has recently become more interactive, giving folks the ability to post videos, blog articles and other media in a very powerful way compared to other networks. 

LinkedIn is really blooming, with 40% of LinkedIn users checking in daily. Now it’s not the place for breaking news like Twitter, or the place to photograph your dinner like Instagram. But LinkedIn is a great place to get noticed and by spending just a little time here, you will be nicely rewarded with business, referrals, partnerships, consulting work, new projects and much more. 

So, here are my recommendations to power up on LinkedIn:

1. Make sure you complete your entire LinkedIn profile. Every nook and cranny should be completed and up to date. Act as if you are writing a resume and be creative.  Oh, and I can’t believe I still have to remind folks, but make sure you have a professional head shot. This is not the place to post your photo from your summer vacation hiking through the grand canyon unless you are a the tour guide.  Make sense?

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2. Highlight your work. Upload links of blog articles, publications, videos, interviews and even pictures of you in action on the job or at work. This is a great feature that demonstrates your knowledge and expertise. Potential employers and clients want to engage with you and see if you are right for them.  They also want to see you as an expert in your field or niche whether that be your next employer or your next client. (*** Secret Tip: Don’t wait until you NEED or are completely DESPERATE for a new referral, new clients or a new job before you power up on LinkedIn…do it now before you need it.) It’s like watering your garden, you don’t wait until it’s about to die before you give it water…you water it daily or weekly. The same is true here. Nurture your career and business. This is for you! 

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3. Don’t be afraid to show off and shine. Many of us have the belief that it isn’t a good quality to talk about yourself positively and stand out. Well, in this case you most definitely want to stand out and shine.  Don’t be bashful about your accomplishments. One of my clients had her Harvard degree buried at the bottom and was not highlighting this degree. This is something that should be seen at the very top and noticed right away because obviously this lends itself to a great deal of credibility and authority. So, make sure you put your best work forward and don’t be shy.  (Trust me, you don’t have to be.) People want quality employees, professionals and businesses to work with.)

4. Publish articles directly on LinkedIn. You may or may not have this feature yet, but if you do I recommend you take advantage of it. Writing articles directly on LinkedIn is a powerful way to get the attention of all the folks you are connected with. The first think to note is that whenever you publish an article to your profile your entire network gets a notification. So, they are more likely to read it, see your work and then reach out to you. I’ve already received leads and new business because of this feature. Make sure you write something of value and I recommend writing 1-2 times per week otherwise you might start to irritate your network. That is just something to think about.

Here is an example of the power of publishing on LinkedIn. This article by Dr. Jennie Byrne of Cognitive Psychiatry was published on July 2nd and literally within 3 days over 400 folks had read the article and it was shared another 52 times on LinkedIn. She is highly respected and  recognized as an expert in her field by her peers as well as her patients.

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“Publishing on LinkedIn can be a powerful way to get recognized by your network whether you are a business owner or an employee. The goal is to be seen as a knowledgeable resource and when people think of your niche or field of work, they think of you first.”

This can lead to new business, referrals, new partnerships, a new position and so much more.

5. Turn off LinkedIn Profile Changes Updates. You know when you get those little notifications all the time about who updated their profile. Well, let’s say you would like to leave your current company or you just want to improve your profile. Well, each time you edit or alter your profile your network gets updated. Some of this information can be useless and mundane for folks to see or you may want to keep this information private so you don’t send the wrong message to your current employer. So, here is how to turn off this feature.

6. Give Endorsements and Recommendations: People love to get complimented with endorsements and it’s such an easy way to give a little love to the folks you are connected to. However, I don’t recommend you just endorse people blindly. I make sure I know that person, I know of their work or have directly worked with them.

Now that leads to recommendations. Recommendations are much more powerful and they should be given to people you’ve actually worked with. This is the highest compliment. If you receive a recommendation be sure to thank that person and show your appreciation. I like to remind my networks that if someone thanked you in person you wouldn’t stand there and ignore them right? Well, the same is true on your social networks. Always show gratitude, no one likes to feel ignored.

7. Connect, Connect and Engage: Instead of leading with please do this for me when you first message someone…give first. We all know the old adage give and you shall receive. Well, the same is true here. (This is true on any network or in any business.) You need to focus on relationship first before you ask for someone to buy your product, your book or whatever it is that you are selling at the moment. The truth is if you focus on creating quality information that will benefit your network as well as giving your love, appreciation and help…you will get noticed and folks will seek you out.

Now that you’ve read this article, I encourage you to hop over to your LinkedIn profile and give it a makeover. You will be so happy you did and if for some reason you have trouble or are not comfortable navigating the platform, feel free to reach out to me. My team and I are here to support you and can have your profile sparkling in no time. Click here to schedule a complimentary social media inquiry.

Cheers, Love and Success,
Amanda Brazel

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Amanda Brazel | Digital Media Marketing Done For You
clientcare@amandabrazel.com