Concerned with your Facebook Page not reaching enough fans?
One key way to combat that is to create a reason for them to come and interact with your company Page on Facebook. By running a simple contest or giveaway in the news feed that involves interaction, your Page can become a buzzing hive of “Likes” and “comments”. Plus, by getting those fans to interact, this sends a message to Facebook that those fans really enjoy your page and Facebook can show them more of your posts in the future!
5 Facebook Contest Ideas You Can Run on Your Timeline
If your business is looking to run a quick Facebook contest to reward fans, the “Like to Win” giveaway is a simple way for fans to participate.
As the name suggest, fans only need to Like a certain post to enter the contest & stand a chance of winning. Photos, status posts, links & videos can all be used to run this contest.
2. Comment to Enter
A closely related option to the “Like to Win”, the difference here is that fans must “comment” to enter. Announce the contest and simply instruct visitors to make a comment on the post to be entered. Tools like the TabSite Timeline Contest App let Pages download all the comments and generate a winner randomly from those entered.
A benefit of “comment contests” is that by commenting their is greater reach to friends of that commenter than a simple “Like” offers.
3. Trivia! Answer Correctly to Win
Yes, consider a quick and easy trivia question. Your post would outline the question and possible answers, entrants have to comment and answer correctly to have a chance to win. This brings in a bit of game fun to the contest. See examples below for example ideas. TabSite’s Timeline Contest App at Platinum level allows you to filter a post comments by a keyword (your correct answer)! So, once again, it’s easy to pick a winner.
A combo option of #1 and #2 above is to run a timeline contest where the fan can like for one entry and comment for an additional entry, thus giving them two entries and a greater chance to win. TabSite’s Timeline winner tool allows for (a) keeping each entry separate or (b) merging them so the winner is someone who has Liked or Commented. Lots of options!
5. Photo Comment Contest
Another creative timeline contest option is to create a post and ask fans to enter by submitting a photo comment. Since Facebook allows photos as a comment, this works well! A Page could have fans load a fun image for the Page to (a) judge the winner, or (b) randomly pic a winner from submitted photos. Ideas could include to have a contest of photos submitted with fans using your product, or why they need your product, or some variation of these.
So those are some of the possibilities for using a Timeline contest! Want a complete guide? Click below to go get the free eBook with more details and information.
Have questions? Post them here and we’ll respond!
About the Author:
Mike Gingerich is a Digital and Social Media Marketer, Speaker, Consultant, and TabSite Co-Founder. Part geek, part marketer, and total social media junkie, Mike has over 10 years of experience in integrated Digital and Social Media consulting. You can Follow him on Twitter, at @mike_gingerich.
Amanda Brazel | Digital Media Marketing Done For You