Social media is a powerful tool for any business, in any industry. You can make your chiropractic practice more powerful through social media. Follow these 7 social media marketing tips and watch your practice grow!
Education is an important part of daily life. What better way to teach your audience than using videos? You can upload your videos to YouTube and Facebook, and you’ll notice that your profiles will become the go-to place for chiropractic education. Facebook Live is a great way for you to share tips, tricks, how-tos and tutorials with your audience in real-time.
Many social networks, including Facebook and Instagram, offer live videos, which are perfect for Q&A sessions. You can even broaden your social reach to include Periscope. Going live allows your audience to ask you questions in real-time for you to answer. You can notify your followers on Twitter to participate as well by using a unique hashtag, such as #AsktheChiropractor.
It’s crucial to keep your brand consistent across all marketing avenues to encourage brand recognition and continuity. Be sure that your current logo is being used and that all of your cover photos are consistent with your brand.
It’s no secret that images are hugely popular on social media and facilitate a great deal of engagement. You can use images to communicate inspirational quotes and share health tips. Images are most often shared by your audience, especially on Facebook, which helps to build your social media presence.
As a chiropractor, you have a brick-and-mortar practice and should encourage your patients to check in when they visit you. The check-ins will build awareness of your practice on social media and may even bring in new patients.
When a member of your audience mentions your practice or shares content with you, it’s crucial to acknowledge it. Always, always, always reply to every comment, answer every question, and keep the conversation going.
More than likely, your audience is active on social media, too, so encourage them to submit photos and reviews of your practice. Other members of your audience will view you as the leading chiropractor in your area.
Social media is a great way to grow your practice so don’t hesitate a minute longer. If you’d like to learn more or to schedule a consultation, feel free to contact me today.
Cheers, Love and Success,
Social media is about being social, communicating with the fans of your business, and being more visible to potential clients/customers. But, social media has a huge impact on other areas as well, including SEO.
SEO is an acronym for search engine optimization. The higher your SEO, the more visible your website is in the search engines. Have you ever wondered how certain websites get on the first page of Google without paying for ad space? It’s because of good SEO. Social media can help you improve your SEO in a number of ways. Here are a few…
We all know Facebook, Twitter, LinkedIn and so on. We trust them and know they are legitimate websites. That’s what creates authority. Your website, no matter how long you’ve had your domain name, isn’t going to be considered as much of an authority as Facebook. So, it’s time to take advantage of the authority social networks have and use it to increase your own.
Sharing content on social media makes it searchable in all search engines. If you share a link on Facebook to a blog post on your website, that link is going to show up in search results if the proper keywords are used. These links will help drive traffic to your website, which is going to increase your SEO.
Search engines, like social networks, use algorithms to search, crawl, and index content. If you’ve ever searched for yourself, you’re likely to see your social profiles come up first. That’s because the search engine pulled your social profiles before anything else.
SEO isn’t what it used to be; keyword research, page optimization, and link building are things of the past. Today, SEO is all about social media. Sharing content regularly on social media will increase your SEO because you can reach more people in a shorter period of time. To learn more, or to schedule a consultation, contact me today.
Cheers, Love and Success,
It’s wise to make back ups of everything, including your social media content. It’s valuable to your marketing efforts so don’t risk losing it. Social media is always changing and you never know when or if a network will be available. Here’s how you can back up your content.
I always recommend writing blog posts in Word instead of writing them directly on your website. This accomplishes a couple of things: 1) you get to draft, proof, and edit without making changes to your website, and 2) it creates a back up of your post. Your back up can be saved locally on your machine or in the cloud. Be sure to use a consistent naming convention for these back ups so that you know the title of the piece and where it was published. For example, your filename could be LinkedIn Publisher – Title of Piece – Publish Date.
Whether the video was for Instagram, Snapchat, Facebook, or YouTube, it’s important to save a copy after you publish it. Facebook Live allows you to save a copy, depending on the app you use. Instagram and Snapchat also allow you to save your stories. These videos can be used elsewhere and backing them up means you don’t have to spend time searching for them.
This is very important for your business because testimonials can be used for a number of marketing efforts. Be sure to screenshot your testimonials/reviews placed on social media so that you have a copy and can use them in other marketing materials. Jing and Open Screenshot are great programs to use to capture your testimonials.
Did you know that you can download a copy of your Facebook data? You can download your data from your personal profile and Facebook will email you when your file is ready. You can do the same thing with your Facebook business/fan page. Twitter will also allow you to download a copy of your entire Tweet history as well as LinkedIn.
Don’t let your social media content get lost, back it up today and you’ll save yourself a lot of worry in the future. Backing up your marketing materials is essential to the progress of your business. To learn more or to schedule a consultation, contact me today.
Cheers, Love and Success,
LinkedIn is often the most overlooked social media platform when it comes to marketing your small business. It’s time to start looking to LinkedIn to promote your brand and gain new business. But, be sure to avoid these 5 deadly mistakes.
Your LinkedIn company page allows you to showcase how your business benefits clients/customers. If you don’t have one, these benefits aren’t shared. Furthermore, other LinkedIn members can follow your company page, and you can share company updates. Your LinkedIn company page is very similar to your Facebook fan page.
When creating your company page, it’s important to provide as much information as possible. If you want to attract more business, you need to make sure that you detail your products and/or services. The more information you provide on your company page, the higher your chances of increasing your customer base.
On LinkedIn, recommendations are testimonials. Your current and past customers can leave reviews on your business and detail their experiences with you. But, you need to take action by asking them to share a recommendation.
LinkedIn is like any other social platform; the more active you are the more visible you are. Be sure you’re sharing updates on a regular basis and engaging with other members. If you post up to 20 times per week (4 times per day), your updates will be seen by almost 60% of your network.
LinkedIn has a number of groups you can join to share information with like-minded professionals. It’s important to be active in these groups. You can join up to 50 groups so be sure that your groups are a mixture of where your target audience is likely to be. You can share updates, ask questions, and so on. Be sure to read the rules for each group before posting so that you’re in compliance.
Don’t discount LinkedIn as a viable part of your digital marketing strategy. It’s a great way to promote your business to those who need it the most. If you have any questions or would like to learn more, feel free to contact me today!
Cheers, Love and Success,
LinkedIn is a great way to grow your business, gain exposure, set yourself apart from your competition and be seen as an expert by your peers. It’s time to put your fears aside and jump in with both feet! Here are 5 marketing tips to grow your business on LinkedIn.
Keeping your profile updated is important so that prospective clients know that you’re active online. Things often change, sometimes quickly, in your business and it’s important to document those on your profile. The same is true for your profile photo and your headline. Add links to articles, lead pages with free reports, and show photographs of your office and more. Really beef up that profile and make it stand out.
On LinkedIn, you make connections instead of friends or followers. Your network is important to the growth of your business because it’s full of prospective clients or those who can recommend your products/services to friends, family, or colleagues. Be selective with who you add to your network, however, to make sure you’re building a quality network.
Consistently publish articles to your LI profile to gain exposure. Once you do this, your original content becomes a part of your professional profile. It’s also seen among your connections with a notification. Publishing on LI helps you been seen as an expert in your field, helps you grow your following and again sets you apart from you competition.
Endorsements are like reviews of your products/services so be sure to leverage them. Take some time to put together a comprehensive list of skills and experience you have and add them to your profile. Your connections will be able to endorse or confirm that you, in fact, possess those skills and experiences, which will increase your visibility within the network.
Search and join groups that contain like-minded people and your target market. Be sure to interact on a regular basis to build a rapport with the other members. This is a great way to position yourself and your business as an expert in your niche and you’ll build credibility along the way.
Social media marketing is constantly changing, making it hard to keep up with the latest. That’s where I come in. I keep up with all the changes so you don’t have to. Contact me today for your consultation to see how I can help market you and your business effectively on LinkedIn.
Cheers, Love and Success,
Many psychiatrists and psychologists feel is is unethical to directly ‘market’ their services. So today I want to show you how you can grow your practice without ‘marketing’ and educating instead. This is something I’ve been working on with one particular Psychiatry practice and it has been a HUGE success.
It might sound a little strange, but by sharing your expertise and ‘giving’ the general public knowledge about how you treat mental health issues as well as educate the public about psychiatry and psychology it will help them see you as an expert in your field or niche.
In turn, this leads to more referrals, more new patients, speaking engagements and so much more.
It’s just as if you decided to write a book, but instead you are doing in snippets or short articles of information and then sharing these on a consistent basis on social channels.
So, here are my 3 tips to get started:
1. Start with One Network: More than likely you are working independently and do not have a staff as of yet. In this case I recommend that you start with one social network and that is LinkedIn. This way you can connect with your peers that have complimentary skills and will more than likely love to refer you. This will also make your network connections stronger, and avoid the overwhelm of feeling like you have to master several social platforms all at once.
2. Add a Blog Page to Your Website: I highly recommend that you add a blog page to your website and write one short article each week on a variety of topics that have to do with your niche or field of study. ***Hint: Do not talk doctor speak, please make sure you speak in layman’s terms and use language that everyday people can understand.
Now let’s take a look at what blog writing can do for your practice. (Remember this also helps your SEO too.) Here is a screen shot of one of my client’s blogs. As you can see this blog reached over 1000 shares, which is absolutely incredible and has helped demonstrate her as an expert among patients and peers. 1000 shares is not very common for local businesses, however many of her blog posts range from anyway from 50-300 or more shares and that is still very good.
3. Publish Your Articles on LinkedIn: Publishing your articles directly on LinkedIn is a fantastic way to get noticed and bring in new patients as well as forge stronger relationships with referral partners. This is a new feature that has been rolling out on Linkedin for months now. You may or may not have access yet. It all depends on how active you are, however the more active you are on LinkedIn the faster you will have access.
Here you can see an article I recently published on LinkedIn that was viewed more than 1500 times. This has helped me gain more credibility and business relationships.
There’s a saying…Either you will show your competition what to do or your competition will show you and when they do they will be way ahead of you.
I know we are in a new digital world when it comes to medicine and business, so jump in, ask for help and open yourself up to helping even more people that really need it. You will be happy you did.
And…in case you need help setting up your blog page, developing a new website or even a little consulting on how to do it all, please do not hesitate to reach out to us. 919-616-2897
Cheers, Love and Success,
LinkedIn now has 100 million users in the United States and although LinkedIn has been slow to the party in the social media world, it has recently become more interactive, giving folks the ability to post videos, blog articles and other media in a very powerful way compared to other networks.
LinkedIn is really blooming, with 40% of LinkedIn users checking in daily. Now it’s not the place for breaking news like Twitter, or the place to photograph your dinner like Instagram. But LinkedIn is a great place to get noticed and by spending just a little time here, you will be nicely rewarded with business, referrals, partnerships, consulting work, new projects and much more.
So, here are my recommendations to power up on LinkedIn:
1. Make sure you complete your entire LinkedIn profile. Every nook and cranny should be completed and up to date. Act as if you are writing a resume and be creative. Oh, and I can’t believe I still have to remind folks, but make sure you have a professional head shot. This is not the place to post your photo from your summer vacation hiking through the grand canyon unless you are a the tour guide. Make sense?
2. Highlight your work. Upload links of blog articles, publications, videos, interviews and even pictures of you in action on the job or at work. This is a great feature that demonstrates your knowledge and expertise. Potential employers and clients want to engage with you and see if you are right for them. They also want to see you as an expert in your field or niche whether that be your next employer or your next client. (*** Secret Tip: Don’t wait until you NEED or are completely DESPERATE for a new referral, new clients or a new job before you power up on LinkedIn…do it now before you need it.) It’s like watering your garden, you don’t wait until it’s about to die before you give it water…you water it daily or weekly. The same is true here. Nurture your career and business. This is for you!
3. Don’t be afraid to show off and shine. Many of us have the belief that it isn’t a good quality to talk about yourself positively and stand out. Well, in this case you most definitely want to stand out and shine. Don’t be bashful about your accomplishments. One of my clients had her Harvard degree buried at the bottom and was not highlighting this degree. This is something that should be seen at the very top and noticed right away because obviously this lends itself to a great deal of credibility and authority. So, make sure you put your best work forward and don’t be shy. (Trust me, you don’t have to be.) People want quality employees, professionals and businesses to work with.)
4. Publish articles directly on LinkedIn. You may or may not have this feature yet, but if you do I recommend you take advantage of it. Writing articles directly on LinkedIn is a powerful way to get the attention of all the folks you are connected with. The first think to note is that whenever you publish an article to your profile your entire network gets a notification. So, they are more likely to read it, see your work and then reach out to you. I’ve already received leads and new business because of this feature. Make sure you write something of value and I recommend writing 1-2 times per week otherwise you might start to irritate your network. That is just something to think about.
Here is an example of the power of publishing on LinkedIn. This article by Dr. Jennie Byrne of Cognitive Psychiatry was published on July 2nd and literally within 3 days over 400 folks had read the article and it was shared another 52 times on LinkedIn. She is highly respected and recognized as an expert in her field by her peers as well as her patients.
5. Turn off LinkedIn Profile Changes Updates. You know when you get those little notifications all the time about who updated their profile. Well, let’s say you would like to leave your current company or you just want to improve your profile. Well, each time you edit or alter your profile your network gets updated. Some of this information can be useless and mundane for folks to see or you may want to keep this information private so you don’t send the wrong message to your current employer. So, here is how to turn off this feature.
6. Give Endorsements and Recommendations: People love to get complimented with endorsements and it’s such an easy way to give a little love to the folks you are connected to. However, I don’t recommend you just endorse people blindly. I make sure I know that person, I know of their work or have directly worked with them.
Now that leads to recommendations. Recommendations are much more powerful and they should be given to people you’ve actually worked with. This is the highest compliment. If you receive a recommendation be sure to thank that person and show your appreciation. I like to remind my networks that if someone thanked you in person you wouldn’t stand there and ignore them right? Well, the same is true on your social networks. Always show gratitude, no one likes to feel ignored.
7. Connect, Connect and Engage: Instead of leading with please do this for me when you first message someone…give first. We all know the old adage give and you shall receive. Well, the same is true here. (This is true on any network or in any business.) You need to focus on relationship first before you ask for someone to buy your product, your book or whatever it is that you are selling at the moment. The truth is if you focus on creating quality information that will benefit your network as well as giving your love, appreciation and help…you will get noticed and folks will seek you out.
Now that you’ve read this article, I encourage you to hop over to your LinkedIn profile and give it a makeover. You will be so happy you did and if for some reason you have trouble or are not comfortable navigating the platform, feel free to reach out to me. My team and I are here to support you and can have your profile sparkling in no time. Click here to schedule a complimentary social media inquiry.
Cheers, Love and Success,
Amanda Brazel | Digital Media Marketing Done For You