Social media is a powerful tool for any business, in any industry. You can make your chiropractic practice more powerful through social media. Follow these 7 social media marketing tips and watch your practice grow!
Education is an important part of daily life. What better way to teach your audience than using videos? You can upload your videos to YouTube and Facebook, and you’ll notice that your profiles will become the go-to place for chiropractic education. Facebook Live is a great way for you to share tips, tricks, how-tos and tutorials with your audience in real-time.
Many social networks, including Facebook and Instagram, offer live videos, which are perfect for Q&A sessions. You can even broaden your social reach to include Periscope. Going live allows your audience to ask you questions in real-time for you to answer. You can notify your followers on Twitter to participate as well by using a unique hashtag, such as #AsktheChiropractor.
It’s crucial to keep your brand consistent across all marketing avenues to encourage brand recognition and continuity. Be sure that your current logo is being used and that all of your cover photos are consistent with your brand.
It’s no secret that images are hugely popular on social media and facilitate a great deal of engagement. You can use images to communicate inspirational quotes and share health tips. Images are most often shared by your audience, especially on Facebook, which helps to build your social media presence.
As a chiropractor, you have a brick-and-mortar practice and should encourage your patients to check in when they visit you. The check-ins will build awareness of your practice on social media and may even bring in new patients.
When a member of your audience mentions your practice or shares content with you, it’s crucial to acknowledge it. Always, always, always reply to every comment, answer every question, and keep the conversation going.
More than likely, your audience is active on social media, too, so encourage them to submit photos and reviews of your practice. Other members of your audience will view you as the leading chiropractor in your area.
Social media is a great way to grow your practice so don’t hesitate a minute longer. If you’d like to learn more or to schedule a consultation, feel free to contact me today.
Cheers, Love and Success,
Instagram has recently released Stories and you want to use this feature for your business, but how? There are a number of ways you can incorporate Instagram Stories into your marketing mix and reasons you should!
Your followers want to get to know you, want to see all the behind-the-scenes of your business. Stories allows them to get a glimpse of what a day in your business looks like. Because you can use both videos and photos, you can include previous images you’ve wanted to use.
It’s always a great idea to re-purpose your blog content in several ways. You can do this with Instagram stories, too! Put together short, how-to articles that link back to the original content on your blog.
If you’re going to be live on Facebook or YouTube, you can tease that on Instagram to get more views. You can create a story to showcase anything, including upcoming blog posts, videos, podcasts, you name it.
If you sell tangible products, it’s a safe bet that your audience wants to see it in action. Instagram Stories is perfect for this. You can also give your views ideas on things to create with your product and point them back to your website for more information.
There are all sorts of milestones to celebrate in your business; getting 1,000 followers on Instagram, celebrating 5 years in business, a new employee, and so on. Take these celebrations to Instagram and let your followers celebrate with you!
Incorporating Instagram Stories into your marketing mix shows that your business is knowledgeable about new social media trends and it’s agile enough to apply them. To learn more, or to schedule a consultation, contact me today.
Cheers, Love and Success,
Social media is about being social, communicating with the fans of your business, and being more visible to potential clients/customers. But, social media has a huge impact on other areas as well, including SEO.
SEO is an acronym for search engine optimization. The higher your SEO, the more visible your website is in the search engines. Have you ever wondered how certain websites get on the first page of Google without paying for ad space? It’s because of good SEO. Social media can help you improve your SEO in a number of ways. Here are a few…
We all know Facebook, Twitter, LinkedIn and so on. We trust them and know they are legitimate websites. That’s what creates authority. Your website, no matter how long you’ve had your domain name, isn’t going to be considered as much of an authority as Facebook. So, it’s time to take advantage of the authority social networks have and use it to increase your own.
Sharing content on social media makes it searchable in all search engines. If you share a link on Facebook to a blog post on your website, that link is going to show up in search results if the proper keywords are used. These links will help drive traffic to your website, which is going to increase your SEO.
Search engines, like social networks, use algorithms to search, crawl, and index content. If you’ve ever searched for yourself, you’re likely to see your social profiles come up first. That’s because the search engine pulled your social profiles before anything else.
SEO isn’t what it used to be; keyword research, page optimization, and link building are things of the past. Today, SEO is all about social media. Sharing content regularly on social media will increase your SEO because you can reach more people in a shorter period of time. To learn more, or to schedule a consultation, contact me today.
Cheers, Love and Success,
You may have noticed that Instagram is adding more and more features that will help you tell your story in different ways. Once these features is live video, which allows you to connect with your audience in real time. But, how do you use it?
To start a live video, you need to tap on the “Your Story” profile photo at the top of your feed. This takes you into your Instagram Stories and gives you three options:
Use your finder to slide over to Live to get started. Be sure you’ve checked your settings before you go live. To do this, tap on the settings gear icon at the top left of the screen. Check these settings to make sure your live video will get the most exposure.
Once you have all of that in order, it’s time to go live! Tap on “Start Live Video” to begin your broadcast. Once your video starts, your audience will be notified that you’re live.
Now that you’re live, it’s time to take a look at how you’re performing. You can see the number of viewers and the users who have joined your video. You can even start conversations by starting and replying to comments. This is a great way to get and keep your audience engaged with you.
Want to see how long you’ve been broadcasting live? Tap on the “Live” button at the top left and it’ll show you the length of your broadcast. To see the number of viewers, tap on the button to the right of the “Live” button.
When you’re done with your broadcast, simply tap on the end button in the top right corner of the screen. From there, Instagram will show you your analytics on that video, which is the number of viewers. Instagram doesn’t show any analytics from previous stories or live videos so be sure to screen shot this screen. This will help you see how you’re performing with your live broadcasts over time.
Now that you know how to go live on Instagram, why would you? There are a number of ways to use this feature in your business, including but not limited to:
Instagram is really making progress and it’s time to take advantage of it. Video is essential to your digital marketing mix so record away. Go live about your brand and what it represents. If you would like to learn more, or to schedule a consultation, contact me today.
Cheers, Love, and Success,
It’s wise to make back ups of everything, including your social media content. It’s valuable to your marketing efforts so don’t risk losing it. Social media is always changing and you never know when or if a network will be available. Here’s how you can back up your content.
I always recommend writing blog posts in Word instead of writing them directly on your website. This accomplishes a couple of things: 1) you get to draft, proof, and edit without making changes to your website, and 2) it creates a back up of your post. Your back up can be saved locally on your machine or in the cloud. Be sure to use a consistent naming convention for these back ups so that you know the title of the piece and where it was published. For example, your filename could be LinkedIn Publisher – Title of Piece – Publish Date.
Whether the video was for Instagram, Snapchat, Facebook, or YouTube, it’s important to save a copy after you publish it. Facebook Live allows you to save a copy, depending on the app you use. Instagram and Snapchat also allow you to save your stories. These videos can be used elsewhere and backing them up means you don’t have to spend time searching for them.
This is very important for your business because testimonials can be used for a number of marketing efforts. Be sure to screenshot your testimonials/reviews placed on social media so that you have a copy and can use them in other marketing materials. Jing and Open Screenshot are great programs to use to capture your testimonials.
Did you know that you can download a copy of your Facebook data? You can download your data from your personal profile and Facebook will email you when your file is ready. You can do the same thing with your Facebook business/fan page. Twitter will also allow you to download a copy of your entire Tweet history as well as LinkedIn.
Don’t let your social media content get lost, back it up today and you’ll save yourself a lot of worry in the future. Backing up your marketing materials is essential to the progress of your business. To learn more or to schedule a consultation, contact me today.
Cheers, Love and Success,
Some of your social media content performs better than others and it only makes sense that you’d want to recycle it on other platforms. How can you do that across the various networks?
Each network offers analytics on your content so you can see how it’s performing. To find your popular posts, you’ll need to check each network, as follows:
• Facebook: Insights and click on posts
• Twitter: Analytics dashboard to find top tweets
• Instagram: No built-in analytics but several third-party tools are available, such as Iconosquare
To determine your most popular posts, look for those that have the most engagement. Once you’ve narrowed them down, use the tips below to recycle your content.
Your Instagram content can be pinned to various Pinterest boards to gain extra traffic. You can do this by uploading the popular Instagram photo to your website and pin it. It’s important to pin it directly from your website so that it links back to your page. Be sure to edit the description to make it catchy.
Many popular tweets are stand-alone text quotes, which means its super easy to recycle them. You can add the quote to an appropriate image and tweet it again. Or, you can also use the text quote again and simply add a photo that goes with it. Make sure your image is the correct size for Twitter. If you need help with this, you can use Canva, Adobe Spark, or another image tool to help you choose the correct size.
The Facebook posts that get the most engagement are generally longer posts about opinions, research, or inspiration. If you have a post like that, you might consider turning that post into a blog post. You can then turn your written blog post into a video, which will further increase your traffic.
It’s important to recycle your most popular social media content to gain more traffic. You’ll also increase your SEO and generate more visibility for your brand. You may just increase your leads, too! For more information or to schedule a consultation, contact me today.
Cheers, Love and Success,
Instagram is a great way to show off your brand to millions of users. How? How do you create a style for your brand to attract your target audience? It all begins with a well-planned strategy for your visuals.
Building your brand means brand recognition and continuity. You automatically recognize Nike because of the “swoosh” logo. Your brand must be treated the same way. It represents your business, what you do, who you are. Being consistent with your brand increases recognition and continuity, making it easily visible to your target audience.
It’s important to be consistent with your brand by way of using the same fonts, color scheme and logo. You want your audience to immediately be able to identify your brand just by looking at a photo. Since Instagram is a photo-sharing network, this is the perfect avenue to create your signature branding and duplicate it on other networks.
Instagram filters make the photos you share look just a bit different, and each filter creates a different effect. You want to create a cohesive look to your photos on Instagram so be sure to be consistent with the type of filter you use. For example, if you like the way the Lark filter makes your photos look, use that filter on most of your photos.
This doesn’t mean you have to always use that filter, however. But, you should use that filter for the majority of your photos. In keeping with the current aesthetic, limit yourself to only a few similar filters so that your audience doesn’t stray.
If you have more than one image you’d like to share, create a photo collage instead of flooding Instagram with individual photos. Collages are great for how-to content or anything that involves a few simple steps. If how-to content doesn’t fit with your business, don’t worry. You can also use collages to tell a story about an event, a milestone, or anything that happens in your business.
Instagram now allows you to record 3- to 60-second videos so that your audience can get an inside glimpse of your business and what you do. Video is a very important component of your marketing mix. In fact, 85% of people who watch videos are more likely to purchase a product. Furthermore, it’s estimated that 80% of all Internet traffic will be video by 2019. You don’t want to miss out on that!
Because Instagram is often overlooked by businesses, you have a great opportunity to get in front of your competitors. Don’t think you can do this yourself? Not a problem. Contact me today for your consultation to learn how I can help you create the Instagram strategy your brand needs.
Cheers, Love and Success,
I’ve developed amazing friendships with people I’ve never met, I’ve forged partnerships, and have also connected with other colleagues in my niche that have helped my business. In addition to business, I’ve found great products that I’ve bought and honestly I would never have found those products otherwise. So, simply put…I LOVE Instagram. I love Instagram as a business owner and I love Instagram as a consumer. It’s easy to use and it’s so much fun especially when you use it in a manner that really serves your followers as well as your business.
So, here are some pretty awesome tips that are going to help you super charge your Instagram marketing.
1. Create a Dynamite Bio That Grabs Attention: I know you’ve heard it before, but still I see so many folks with out a great bio. Your bio is valuable real estate that tells folks about who you are, what you like and/or what your business is about. This is basically your message to the world, expressing why they should follow and connect with you.
Personally, I use my Instagram account for personal and business together. I post many personal photos in order to let people get to know the real me and I mix in my work with inspiration and helpful information that serves others.
Here is an image that reflects how to create a dynamite bio that really grabs attention. Again, YOUR bio should speak about what YOU want it to reflect. This is also something you can change. I’ve changed my bio many times. I enjoy changing it up and bit and find it fun, especially as my likes and new hobbies change. So, play around with it. Make sure you use the extra bolded text and note that it’s NOT a repeat of my name. It’s what I do and my profile user name is my personal name. I also use emoticans to have fun (I love to have fun) and they make, what you LOVE stand out. Remember, people will follow you based on what you love. Like attracts like.
So, understand that there are many steps that you will need to set up before you invite followers. Again, first impressions only happen ONCE!
a. As I said above, you need to create your dynamite bio. Make sure you have your secondary name that is different from your profile name and be sure to list our what you love and what you do. There are many many ways to make your BIO stand out. Take time to look at other popular folks that have very large followings on Instagram to get ideas.
b. Then you want to take several photos in order to make sure that when folks see your profile they know immediately what they will be seeing from you if they decide to follow you. Again, first impressions only happen once! ***One note here that is very important…as the amazing Instagram expert Jenn Herman says, “A picture says a thousand words – so what do you want your Instagram photos to say? What do you want your Instagram message to be?” I recommend you read her blog post about creating your photos around what you want your Instagram message to be. You DO NOT just want to start taking photos and throwing them up without any thought or strategy.
3. Follow Your Competition: It’s a great and wise move to follow your competition or the power houses in your industry or niche. This was you can connect with them, learn from them as well as praise them. Social Media can be very generous and even though it may be your competition…in many situations they may even share your content or products. So, don’t be afraid to follow and praise your competition.
4. Repost or Share Photos with Repost App: Download Repost App on your smartphone. This will allow you to easily repost other Instagram followers photos and share them with your audience. Of course this will get the attention of the person’s content you’ve shared. This can do wonders for your business. As I said earlier, Social Media can be very generous when practiced authentically and ethically. This only helps your business and brand when you recognize and celebrate others.
Download the Repost App to your smart phone and then connect it to your Instagram account. From there you can repost photos easily. It’s like sharing on Facebook or Retweeting on Twitter. This credits the person’s photo and allows their followers to learn more about their business or person you are reposting.
Here is a repost of Woof Gang Bakery here in our local community. I love dogs and I love helping local businesses grow!
So, for example…let’s say that you have a small company that sells children’s clothing online. If I were you I would look up other very popular complimentary businesses that have huge followings like Zulily, Hanna Andersson or the like. Then look at who is following that business. Click on their name, scroll through their photos, like several of them (be genuine) and then give them a follow too.
What happens is your Instagram profile will GET NOTICED because you gave them 3-5 likes on their photos and followed them. If they love children’s clothing and they like your style, than chances are they will start following you too. BAM! Do this little by little everyday and you will have a massive following before you know it.
(Now, one thing you definitely DO NOT WANT TO DO…is write a comment to them plugging your clothing and telling them to check you out…that is called SPAM and feels so ICKY.) Be casual, be genuine and like what you like. Believe me, if you have cute clothing and a great business people will want to follow you and ultimately buy from you as well. Hopefully you get my point here. If you want to learn even more than I recommend you read about my other blog post called: Grow FAST On Instagram With These 6 Tips.
However, that aside, this is a great way to get more exposure for your brand, bring more followers on board and even sell more products when you ask your fans to show off your product on their own profile.
Thank you for stopping by and taking the time to read this post and if you have a tip that can help other super charge their Instagram Marketing, please share it in the comments below. We’d love to hear from you.
Cheers, Love and Success,
While this article points out some mistakes, the purpose is not to make you feel inadequate, but rather to help you avoid these very common mistakes so that you can improve your social marketing strategies and generate MORE SUCCESS!
Mistake #1: You have linked several of your social media profiles together. So for example, when you post to Facebook it also posts to Twitter or vice versa. The honest truth is that every social network is COMPLETELY different and they should be treated that way. Linking your profiles together is like mixing wine, vodka and really good beer all together and then drinking it. YUCK! So, seriously…please STOP doing this. You really aren’t saving yourself any time. You are actually hurting your progress.
Solution: Create a plan or strategy for each network you are on, preferably with an expert that can help you craft a solid plan. You will want to have a schedule of what gets posted, the bests times for each type of post, and you MUST plan this in advance. Your strategy should include a variety of content for your audiences. Photos, questions, links, promotions, candid photos of you and your staff and so on. If you are overwhelmed by all the various networks just start with one or two in the beginning. You are better off mastering one or two then mastering none.
Mistake #2: You do not understand how to use hashtags properly or at all. Here are several common mistakes folks make with hashtags: You don’t know your top 5-10 hashtags for your niche, you are not using them properly, you are using too many each time you post, or you are not using hashtags at all. ***Okay newbies, here is what a hashtag is and what it does for you: hashtags are like little links that take you to a thread of folks talking about that specific topic. For example, let’s say the hashtag is #skincare. Well after you click on the #skincare (hashtag) link you will see all sorts of conversations and information about skin care. Using hashtags appropriately allows you to expand your audience, connect with your peers, potential clients/patients, attract more people to your website or blog, and draw more people in to find you and follow you. They are very valuable to your social success. P.S. Don’t use Hashtags on networks that don’t have Hashtags, i.e. LinkedIn.
Solution: First learn what your top 5-10 hashtags are for your specific niche. Follow the other social media experts and watch and learn. You can always reach out to us for a consultation and we can help you quickly understand what your top hashtags are as well as how to use them appropriately.
Mistake #3: You do not thank folks that give you a raving review on your Facebook business page or other profiles. I have to say this kind of drives me a little nuts. If you were face to face with one of your clients and they genuinely thanked you for your work or services, would you just give them a thumbs up and then walk away? Or even worse, would you completely ignore them and turn your back to them? Hell no you wouldn’t! You would smile and you would graciously say “thank you so much and I appreciate your feedback.” Social Media is no different. Think about it. Just because you are not necessarily interacting with your fan, client or patient in real time you are still interacting with them, and smart business owners understand those interactions need to be positive experiences.
Solution: Check your profiles regularly for comments, questions, messages and reviews. Immediately answer them and respond. This is so crucial. Again, if you don’t have the time either assign this task to a trusted assistant in your office or hire a social media agency to do it for you. We manage all of our clients profiles in one software program and everyday (multiple times per day) our team is staying current with their fans. And, if there is something we just can’t answer we ping you a message with a direct link to that message so you and your staff can respond. Engagement and connection is a huge part of social success.
Mistake #4: You’ve hired a young college student to manage your social media because you think they are young and hip therefore they must ‘get it’ because you are old and crotchety and don’t know how to operate all of this technology :-). Yes, in most cases younger people get how to USE social media and they know how to maneuver the various platforms. However that does NOT mean they understand how to market your business effectively on social media. It also doesn’t mean they understand business either. In order for your social media and digital marketing to be successful you need someone that understands business, marketing, and better yet social media marketing. Social Media Marketing is very different compared to other forms of marketing. This is a new business world we are in and there will be a learning curve for many. So, rethink this strategy if you want success.
Solution: Make sure your social media marketing assistant has access to education and training from top professionals in social and digital marketing industries or hire a reputable agency that has proven results to manage this all for you.
Mistake #5: You only market, sell or post links to your website trying to sell your products/services. HUGE MISTAKE!!! And, if you are doing this I guarantee you are one of those business owners saying “Facebook hasn’t done a thing for my business.” Well, I hate to break it to you, but it’s not Facebook…it’s YOUR APPROACH. People DO NOT want to be sold to all day long. They want a RELATIONSHIP with you! They want to CONNECT with you! They want to LEARN about what you offer. They WANT to see behind the scenes in your business and they want a VARIETY of information from you. So, please STOP just posting or pimping your products all day long. This really makes you look bad.
Solution: The solution here is the exact same as for mistake #1. Create a plan or strategy for each network you are on, preferably with an expert that can help you craft a solid plan. You will want to have a schedule of what gets posted when and you will want to plan in advance. Your strategy should include a variety of content for your audiences. Photos, questions, links, promotions, candid photos of you and your staff and so on. If you are overwhelmed by all the various networks just start with one or two in the beginning. You are better off mastering one or two then mastering none.
Mistake #6: You don’t understand social media, so you just decide that your business doesn’t need it. Oh dear, oh dear, oh dear….yes I hear this too. Maybe you’ve heard rumors that it doesn’t work, or it is a fad. Please listen in closely, the world wide web is becoming the world wide social web. Social Media is not going way. Human beings LOVE connection and that is what social media does in a big way. It connects us to new people, friends, family, brands, businesses, information and more.
Now with that said, I will be the first person to tell you that you do not need to be on every social network and not all businesses should be on Facebook either. However, I can almost GUARANTEE there is a social network out there that you most definitely should be active on and you should be active on the ones where your clients and potential clients are active. That makes perfectly good sense, right? All networks are different and all cater to different people with different needs. So, figure out which ones those are and get on board fast.
Solution: Learn or hire a consultant. Sit down with a consultant and ask them to talk about the various network differences, ask them what networks they recommend you market on or if you can’t afford to hire a consultant then hop on Google and start asking Google for answers. I guarantee Google will hook you up with some good answers.
Mistake #7: You are a procrastinator. You wait and wait and wait. It’s too overwhelming, I don’t have the time, I am not sure where to start and on and on it goes. STOP! If you wait, your competition is getting a HUGE leg up here. So, don’t shoot yourself in the foot and get going.
Solution: Jump in. You will start learning faster by getting in, learning your way around and yes even making some mistakes. You can sign up for online classes and learn as quickly as you can or if you don’t have the time for that the other option is to hire a reputable agency that can do it for you.
Do you have specific questions or need help with your social media? Feel free to ask in the comment below or hop over to my Facebook page and ask a question there. I am always happy to help you GROW!
Cheers, Love and Success,
It’s a great time to pause and focus on how you will market your business.
For a few starters: it’s recommended by top business experts that you have 6-10 streams of marketing filling your funnel. AND…I want to make sure that you also understand that marketing doesn’t have to be expensive, but it does need to be effective.
So, today I am going to share the 5 key and crucial power tips that help make your campaigns a success. This is true if you are marketing online, your website, social media channels, a brochure, print ad, radio ad, billboard, and more.
1. Create a Crystal Clear Message: Most businesses jam pack their ads or marketing campaigns with tons of information about what they offer. However, that is just too overwhelming and not specific enough to grab potential clients eye. Remember that folks see on average 5000 ads per day now. So, it is now more important than ever to keep it simple and create a crystal clear message instead. *** Secret Tip: Come from your potential client’s perspective and see your business through their eyes and not yours. All your potential client cares about is what you can do for them.
2. Choose Multiple Mediums to Spread the Word About Your Campaign: Spreading the word means choosing multiple mediums and now more than ever there are TONS of places for you to spread the word even many for FREE. (Some experts say marketing is harder than ever right now, however I completely DISAGREE. Social Media, Video Marketing and the Internet leveled the playing field for the small business owner and now more than ever the opportunity is HUGE.) So, choose as many mediums as you can to spread your word based on your budget and choose wisely. There are many ways to get the word out there. I could name you 30 ideas off the bat.
3. Repetition, Repetition, Repetition: When you see a big brand store or business run a marketing campaign do they send it out only one time? HECK NO! They repeat the same marketing campaign (or tweak it a little bit) and repeat, repeat, repeat. Don’t just send it out once and expect a huge response or any response at all. People need to see your ads more than once. They need some variations of the same message and they need to see it in multiple places. Now, I am not suggesting you post the same ad repeatedly every hour on all your social channels or to your email list. However, doing it twice or once a day for a period of time while the campaign is running is very practical.
4. Keep Your Message Clean and Simple: Don’t overload your ad or marketing campaign with an overpowering logo or data that is just not important. Keep your message the main focus. That is what will draw people in…not your logo or your BBB logo or all your awards etc. LESS IS MORE! FOCUS ON YOUR MESSAGE!
5. Have a CLEAR Call To Action: Create only one, I repeat only one clear call to action. If the purpose of your ad is to get folks to follow you on Facebook, then make that your one and only call to action. Don’t ask them to follow you on Facebook and visit your website and follow you on Twitter and follow you on Google +. It’s TOO much. I see folks do this all the time and then they wonder why it doesn’t work. Also, don’t post a phone number, email address, your website and social icons on your ad either. Again, I repeat only ONE crystal clear call to action is necessary. If you want people to visit your website do that. (Just make sure that your website also has a crystal clear message and clear call to action.)
Stick to these 5 key ingredients and your marketing campaigns will be significantly more successful!
Of course if you have any questions or need a consultation/analysis of any marketing campaigns, please feel free to email me at firstname.lastname@example.org and I will be happy to assist you.
What marketing ideas are you working on for 2014? I’d love to hear!
Do you know someone that needs help with their marketing? Please feel free to share this post with them. Thank you.
Cheers, Love & Success,
Amanda Brazel | Digital Media Marketing Done For You