Sharing content on social media is only one aspect of social media marketing. In order for you to be successful, you need to be engaging with your fans and followers. What’s the point of sharing content if you’re not going to engage? Many people will actually stop following you because you’re not engaging with them. Here are 8 reasons engagement is crucial to your success.
If you don’t know, Facebook is constantly changing its algorithm, making it more and more difficult for your content to be seen, especially if you’re not posting regularly. Facebook isn’t the only social network doing this, however. Instagram also uses engagement metrics to determine what’s put in front of your followers. If you’re engaging with your audience, they’re much more likely to share your content, which helps to increase your audience through additional likes.
Adding testimonials to your website is great but there are always going to be people who question if those testimonials are legitimate. When you’re engaging with your audience, you’re building trust and loyalty from your fans/followers. People like to connect with people, not products or services. Be sure to show your audience who you are, what they can expect from you, and that they can trust you.
Don’t be afraid to ask your audience questions to spark discussion. Eliciting emotions from your audience is a great way to increase engagement. Be sure to keep it friendly and take control of any unruly fans or followers.
Clearly, engaging with your audience helps you stay in touch with them, and you’ll learn more about them in the process. People like to be entertained and to feel like they’re connected. Don’t be shy!
Have you ever come across a post in your news feed with hundreds or thousands of comment and felt compelled to read it? Of course you have! This is a perfect example of how engagement increases attention. Not only on social media, but your website as well. Your audience will likely hop over to your website and subscribe to your newsletter or blog.
People don’t like communicating with robots – they want to connect with real people. Show yourself and your personality off to your audience through engagement. Let your audience get to know who you are, within reason, and why you do what you do. You never know just whom you may inspire.
The more you interact with your audience, the more memorable you’re going to be. People are going to remember that you’re social and engaging and they’ll keep coming back.
Statistics show that an engaged audience is more likely to be a buying audience. Once your audience knows that they can trust you, they’re more likely to make a purchase.
So, if you didn’t know how important engagement is before, now you do! Being engaging on social media is just like building relationships in person; you need to be consistent. If you would like more information or want to schedule a consultation, feel free to contact me today!
Cheers, Love and Success,
Facebook just released a brand new feature. It’s AWESOME!!! Instead of just being able to reply you can now leave a private message to anyone that posts on your business page.
This is going to be great for gaining new sales and creating a deeper relationship with your fans. Take a look to see what I mean.
When you click message a box pops up like below. Then you can type your private message below.
Here are a few reminders…don’t engage in negative banter. Keep it professional and light. Be genuine and not too over the top salesy. Take your time to write a good message. Remember this could be a potential lead and you don’t want to blow them off with a quick note. Take your time and show them you care. Okay, enjoy the new feature and be successful!!
Cheers, Love and Success,
Concerned with your Facebook Page not reaching enough fans?
One key way to combat that is to create a reason for them to come and interact with your company Page on Facebook. By running a simple contest or giveaway in the news feed that involves interaction, your Page can become a buzzing hive of “Likes” and “comments”. Plus, by getting those fans to interact, this sends a message to Facebook that those fans really enjoy your page and Facebook can show them more of your posts in the future!
5 Facebook Contest Ideas You Can Run on Your Timeline
If your business is looking to run a quick Facebook contest to reward fans, the “Like to Win” giveaway is a simple way for fans to participate.
As the name suggest, fans only need to Like a certain post to enter the contest & stand a chance of winning. Photos, status posts, links & videos can all be used to run this contest.
2. Comment to Enter
A closely related option to the “Like to Win”, the difference here is that fans must “comment” to enter. Announce the contest and simply instruct visitors to make a comment on the post to be entered. Tools like the TabSite Timeline Contest App let Pages download all the comments and generate a winner randomly from those entered.
A benefit of “comment contests” is that by commenting their is greater reach to friends of that commenter than a simple “Like” offers.
3. Trivia! Answer Correctly to Win
Yes, consider a quick and easy trivia question. Your post would outline the question and possible answers, entrants have to comment and answer correctly to have a chance to win. This brings in a bit of game fun to the contest. See examples below for example ideas. TabSite’s Timeline Contest App at Platinum level allows you to filter a post comments by a keyword (your correct answer)! So, once again, it’s easy to pick a winner.
A combo option of #1 and #2 above is to run a timeline contest where the fan can like for one entry and comment for an additional entry, thus giving them two entries and a greater chance to win. TabSite’s Timeline winner tool allows for (a) keeping each entry separate or (b) merging them so the winner is someone who has Liked or Commented. Lots of options!
5. Photo Comment Contest
Another creative timeline contest option is to create a post and ask fans to enter by submitting a photo comment. Since Facebook allows photos as a comment, this works well! A Page could have fans load a fun image for the Page to (a) judge the winner, or (b) randomly pic a winner from submitted photos. Ideas could include to have a contest of photos submitted with fans using your product, or why they need your product, or some variation of these.
So those are some of the possibilities for using a Timeline contest! Want a complete guide? Click below to go get the free eBook with more details and information.
Have questions? Post them here and we’ll respond!
About the Author:
Mike Gingerich is a Digital and Social Media Marketer, Speaker, Consultant, and TabSite Co-Founder. Part geek, part marketer, and total social media junkie, Mike has over 10 years of experience in integrated Digital and Social Media consulting. You can Follow him on Twitter, at @mike_gingerich.
Amanda Brazel | Digital Media Marketing Done For You