As a small business owner, it’s important to appeal to your market’s emotional needs. Think back to your last big purchase. What made you buy the brand you bought? It has less to do with research than you think. People buy emotions, not sales tactics.
Your audience wants to relate to your brand before making a purchase. This is why it’s so important to utilize social media properly. Being personable and relatable increases the likelihood of your audience purchasing from you exponentially. Why? Because, your brand has connected with their life and offers to fulfill a need.
Brand loyalty is created through routine, trust, and a sense of belonging. These are all emotions that your audience can relate to. Your audience wants to feel as though they are part of your brand’s community. By creating a community of like-minded followers, you’re allowing your audience to feel that sense of belonging with your brand. That’s going to greatly benefit your brand by way of word-of-mouth advertising and customer loyalty.
Once you’ve established how you’re going to appeal to your audience’s emotions, it’s time to think about the placement of your offering. It’s important to get your offering in front of your target audience. This can be done via social media advertisements. When launching a new product or service, you may benefit from a paid placement instead of depending on organic reach.
Taking your audience’s emotions into consideration will only help propel your brand and marketing efforts. To learn more, or to schedule a consultation, contact me today.
Cheers, Love and Success
Sharing content on social media is only one aspect of social media marketing. In order for you to be successful, you need to be engaging with your fans and followers. What’s the point of sharing content if you’re not going to engage? Many people will actually stop following you because you’re not engaging with them. Here are 8 reasons engagement is crucial to your success.
If you don’t know, Facebook is constantly changing its algorithm, making it more and more difficult for your content to be seen, especially if you’re not posting regularly. Facebook isn’t the only social network doing this, however. Instagram also uses engagement metrics to determine what’s put in front of your followers. If you’re engaging with your audience, they’re much more likely to share your content, which helps to increase your audience through additional likes.
Adding testimonials to your website is great but there are always going to be people who question if those testimonials are legitimate. When you’re engaging with your audience, you’re building trust and loyalty from your fans/followers. People like to connect with people, not products or services. Be sure to show your audience who you are, what they can expect from you, and that they can trust you.
Don’t be afraid to ask your audience questions to spark discussion. Eliciting emotions from your audience is a great way to increase engagement. Be sure to keep it friendly and take control of any unruly fans or followers.
Clearly, engaging with your audience helps you stay in touch with them, and you’ll learn more about them in the process. People like to be entertained and to feel like they’re connected. Don’t be shy!
Have you ever come across a post in your news feed with hundreds or thousands of comment and felt compelled to read it? Of course you have! This is a perfect example of how engagement increases attention. Not only on social media, but your website as well. Your audience will likely hop over to your website and subscribe to your newsletter or blog.
People don’t like communicating with robots – they want to connect with real people. Show yourself and your personality off to your audience through engagement. Let your audience get to know who you are, within reason, and why you do what you do. You never know just whom you may inspire.
The more you interact with your audience, the more memorable you’re going to be. People are going to remember that you’re social and engaging and they’ll keep coming back.
Statistics show that an engaged audience is more likely to be a buying audience. Once your audience knows that they can trust you, they’re more likely to make a purchase.
So, if you didn’t know how important engagement is before, now you do! Being engaging on social media is just like building relationships in person; you need to be consistent. If you would like more information or want to schedule a consultation, feel free to contact me today!
Cheers, Love and Success,
Despite how you personally feel about all things digital, we’ve reached a point where everything is just that – digital. As the economy changes so too do our marketing efforts. Unless you want to be left behind, here are 5 reasons why you need to engage in digital marketing.
That’s right – your target audience has gone digital! If you want to keep up with it, you need to have a digital marketing strategy that keeps your business at the front of the pack. The internet isn’t going anywhere and it’s high time you communicate to your audience in their own language.
Consumers want to deal with brands they can trust and your brand should be one of them. Digital marketing allows you to create brand awareness so that consumers can get to know and trust your business. The more trust you build, the more profitable your business will become.
Word-of-mouth is the fastest moving form of advertising there ever was. People have been telling about their experiences from the beginning of time and digital marketing makes it easier to do that. Consumers are able to instantly tell their friends and family about your business and leave reviews for the world to see.
If you’re not online, you’re left out of the search results. It’s time to give consumers what’s they’re looking for! Reach out to your target audience by including digital as part of your marketing mix.
We all want to know how well our marketing efforts are paying off, and digital marketing allows you get this information in real-time! You’ll be able to see, on a daily basis, just how well your marketing efforts are working with your audience. If something isn’t working, change it right then.
Digital marketing is here to stay! Don’t get left behind because you’re not sure how to get started. Contact me today to learn how I can help your business create a custom digital marketing strategy.
Cheers, Love and Success,
Instagram is a great way to show off your brand to millions of users. How? How do you create a style for your brand to attract your target audience? It all begins with a well-planned strategy for your visuals.
Building your brand means brand recognition and continuity. You automatically recognize Nike because of the “swoosh” logo. Your brand must be treated the same way. It represents your business, what you do, who you are. Being consistent with your brand increases recognition and continuity, making it easily visible to your target audience.
It’s important to be consistent with your brand by way of using the same fonts, color scheme and logo. You want your audience to immediately be able to identify your brand just by looking at a photo. Since Instagram is a photo-sharing network, this is the perfect avenue to create your signature branding and duplicate it on other networks.
Instagram filters make the photos you share look just a bit different, and each filter creates a different effect. You want to create a cohesive look to your photos on Instagram so be sure to be consistent with the type of filter you use. For example, if you like the way the Lark filter makes your photos look, use that filter on most of your photos.
This doesn’t mean you have to always use that filter, however. But, you should use that filter for the majority of your photos. In keeping with the current aesthetic, limit yourself to only a few similar filters so that your audience doesn’t stray.
If you have more than one image you’d like to share, create a photo collage instead of flooding Instagram with individual photos. Collages are great for how-to content or anything that involves a few simple steps. If how-to content doesn’t fit with your business, don’t worry. You can also use collages to tell a story about an event, a milestone, or anything that happens in your business.
Instagram now allows you to record 3- to 60-second videos so that your audience can get an inside glimpse of your business and what you do. Video is a very important component of your marketing mix. In fact, 85% of people who watch videos are more likely to purchase a product. Furthermore, it’s estimated that 80% of all Internet traffic will be video by 2019. You don’t want to miss out on that!
Because Instagram is often overlooked by businesses, you have a great opportunity to get in front of your competitors. Don’t think you can do this yourself? Not a problem. Contact me today for your consultation to learn how I can help you create the Instagram strategy your brand needs.
Cheers, Love and Success,
So, here are 4 ways to humanize your social media marketing approach that will help set you apart from your competition as well as create a more loyal following.
1. Be Real: It’s important to be yourself and show the real you on Social Media. This is far more powerful than trying to be someone else. So, be authentic, don’t lie and show your audience the real you.
2. Be Honest: Don’t hold back or be afraid to share some personal stories that make you look vulnerable. It’s okay to share your struggles and challenges with your audience. This significantly humanizes you and draws your fans in. People want to work with people that are real human beings. You don’t have to tell your deepest darkest secrets if you don’t want to, but take a page from Oprah’s book on this one. She is pretty honest about her life and that creates strong loyalty among her fans.
3. Be an Inspiration: There is a saying, either your life is a cautionary tale or an story of inspiration. Be an inspiration to others. Show people that you can still be happy amidst challenging times, inspire others to live a healthier, happier and more meaningful life by leading the way through example.
4. Be Consistent: Get clear about what your mission is and be consistent. This will help you brand your business and be more recognizable. For example, I offer social media and web design services but I am also known for uplifting and encouraging business owners. This is something I do consistently. So, no matter what your brand identity is…be consistent with what you share. This makes you even more believable and when you have something to share that pertains to your business more people will listen.
When you humanize your brand on social media you stand out and you create a loyal following. Your following will be like your friends and family. You can do this by sharing photos, personal blog posts, status updates, video and more. Be creative and let people in. You will be glad you did.
What other ways do you suggest humanizing your approach on social media marketing?
However, networking takes time. Time you can never get back. So, bring your A game and learn some power tips that will help you make the most of your time especially in the social media world. Now that social media is such a huge part of our daily lives, you are also socially networking after the event.
In this blog post I will share:
1. Update Your Head Shots and Profile Photos: Before you head to your next networking event make sure you update your head shots and all your profile photos on your social networks. You don’t want to have an old outdated photo when you had long hair and now you have short hair or let’s say you’ve aged 20 years, but you are still holding onto your younger days. Let it go and show off who you are now. You will be more easily recognized and remembered when folks reach out again after the event. ***Tip: Add your photo to your business card, this will make you stand out and you’ll be remembered easily.
2. Update All Your Social Networks: It’s a good idea to make sure all of your social networks are updated, have the correct contact information and also highlight your expertise and work. Folks want to know you are the real deal before they will open their wallet and work with you or before they refer you to their network.
3. Add a Testimonial to the Back of Your Business Card: This is another great way to stand out at a networking event. This gives your potential client an instant sense of what results you bring to the table.
4. Add Your Social Icons & Unique URL’s to Your Business Card: Adding social icons and your unique URL links to your cards helps folks find you right away because let’s face it sometimes you go back to your computer search for someone on Facebook or LinkedIn and can’t find them. This will insure they do and you can further your relationship.
5. Think Relationship First: Don’t lead with asking for business or referrals after your networking event on social channels. This is so tacky. Build relationships first, find ways in which you can help, give referrals and focus more on what you give which will naturally lead to receiving.
6. Interact on Social Networks by Sharing and Giving Shout Outs: The highest compliment you can give on social media is shout outs and sharing content. So, find content that you love from folks you want to network with and share it on your networks. Tag that person in your post and give them a shout out. This is a great way to get noticed and build social rapport.
What are your networking power tips as it relates to social media? I’d love to hear from you and feel free to share a flare and help your friends improve their game.
Cheers, Love & Success,
In this video Amanda gives a local business owner, Real Estate Agent Ken Rankin an assessment and critique of his Facebook Business Page as well as his website.
You will find valuable tips and ideas that will help you no matter what your business is.
The key is not to get frustrated…constant improvement is a part of growing your successful business! You are already on your way. I believe in you!
Thank you for being here with me today and feel free to share a flare with your fans.
Cheers, Love & Success,
Passionate Social Media Manager | Consultant | Trainer | Blogger | Pure Barre Life | Clean Foods Enthusiast | Lover of Life & People | Happy Wife & Mom of 3.
As a business owner it is very important to take a good long look at what is going on in your business. As you know having customers, clients and patients are the lifeblood of your business. So, the marketing aspect of your business needs to be constantly improving.
So, I’ve put together 10 true and false statements that will help you understand if you are on the road to business success, struggle or failure in today’s new economy, our new world of social media, and online marketing.
This is meant to help you get clear and see where you need to improve your consistency or get real with yourself and realistically understand if you have the hours in the day to handle all that is required.
The days of popping an ad in the paper or in the yellow pages is over and it’s time that business owners, the ones that want to succeed for the long haul get serious about what they want.
So, take a moment and see which of these statements are true or false for you and your business?
1. I have my client’s emails in an email campaign manager like Mail Chimp, Aweber, icontact, etc. Either my staff or myself actively update this list. True or False
2. I currently have a blog and either my staff or I write/post a blog once a week, which is sent to my email list and posted on all my social media profiles. True or False
3. Either my staff or I email my clients or potential clients great content on a regular and consistent basis. (I also receive either written or verbal responses from patients, clients or fans that this information is helpful.) True or False
4. I have social media business profiles and either my staff or I actively post engaging content and status updates multiple times per day. True or False
5. I understand how to and actively place successful Facebook ads for my business each week. True or False
6. I currently have a landing page or squeeze page that shares a free e-book or report that specializes my expertise in my field of niche. True or False
7. I have written an ebook that I am currently selling on amazon about my area expertise or niche that pertains to my business. True or False
8. I am either employing help or I have the technical ability to understand how to implement all of these components into my business. True or False
9. I have a solid understanding of how internet and social media marketing works in order to make it successful for my business. True or False
10. I have a strategic plan for that will help my business grow and reach my goals. True or False
The key here is to really identify where your weak and where you are strong. Smart business owners know this and do this. They don’t take it personally, they understand this is part of growing! Once you identify those strengths and weaknesses you can easily begin to make the appropriate changes that will dramatically increase your success!
And if you are one of those business owners that still don’t see the validity in implementing these marketing strategies listen to a conversation I had this morning with an oncologist and my client who (at preschool while we were dropping off our kids.) My client said to the oncologist verbatim…”The results from social media and working with Amanda have been dramatic. Last year at this time I had 5 new patients for my practice and this month I have 30 new patients.” (and the month isn’t even over yet.) These are the results when done properly and consistently.
So, in short…this is what you need to be doing consistently.
1. Building a massive email list of clients, patients and customers.
2. Writing 1-2 blogs per week and sharing via email and through all of your social networks.
3. Consistently posting 3-12 times per day on all social media channels for your business with engaging content.
4. Focus on building relationship with your fans, followers and clients that creates a culture and a loyal following.
5. Create a free report, ebook and other written publications to help spread the word about your area of expertise as well as continue to grab the attention of new fans, followers and clients.
6. Continue to learn new strategies and techniques for implementing these strategies into your business through online courses, consulting or seminars OR hire a talented person who can implement this for you. I come from the philosophy of do what you are good at and let others to the rest.
7. Create multiple streams of landing pages and websites that bring in new leads for your business.
8. Develop a strategic plan on how you will achieve your business goals.
There you have it in a nut shell. This is what you need in today’s world of marketing.
If you need a strong person on your team that understands the online and social media marketing world please feel free to reach out to me and I will be happy to take the time to speak with you. 919-539-6451 or email is email@example.com
Wishing you great success!
Cheers, Love & Success,
As we all know first impressions matter and whether we realize it or not people are sizing us up in a matter of seconds when they first meet us and now the same is true with social media. The key about social media is to think about it as a big online networking party, so you want to bring your A game and make sure you’re not turning fans away.
So, I’ve put together a two questions along with several photos that will help you really decide if you need to make some changes.
Question #1: What is Your Brand Personality: We all have personalities and your social profiles express a personality too. So, the first step is to identify and define what your personality is. Is your brand or business personality: Hip, Fun, Professional, Warm, Loving, Cool, Relaxed, Healthy, Happy, Grunge, Arty, Spiritual, Loving, Supportive, etc. For example if you are the band KISS, you are going to have a much different vibe than Taylor Swift just like if you are a lawyer your brand and image is going to be much different from a personal trainer or massage therapist. Get the drift?
Question #2: What do you want your fans, followers, clients and potential clients to sense about you in seconds of seeing your photo(s). Do you want them to know that you are a strong, successful, powerhouse or do you want them to know that you have a soft, loving, caring and have a warm personality? Again, a mortgage broker handling my finances needs to have a professional brand identity verses the fun tour guide that is going to take me on a hike through the mountains on vacation.
Photos are very powerful and visuals evoke instant emotion, so think about what you want your first impression to be and make sure they are congruent on all of your social platforms.
Here is an example of a before and after of one of our clients.
Take a good look at all your social profile photos. What do they represent about you? Ask a few people to give you feedback. As a business owner it always helps to get feedback from others because oftentimes we are just too attached and close to our own businesses. We all need a new perspective from time to time.
This will help you start to attract more of the right fans and followers as well as make sure you don’t turn off them either.
Cheers, Love & Success,
Amanda Brazel | Digital Media Marketing Done For You