3 Ways How You Can Use Emotion To Attract New Clients & Patients
One of the biggest reasons social media marketing is so powerful is because it connects humans in such a way that it meets our fundamental human needs. There are six basic human needs and they are certainty, variety, love/connection, significance, contribution and growth. Anthony Robbins explains this in more detail in his article: The 6 Human Needs: Why We Do What We Do.
His research has found that everyone has these six human needs in common, and all behavior is simply an attempt to meet those six needs. Meaning when we buy anything our fundamental objective is to meet one or several of these needs. This is why using ’emotional marketing’ is so powerful.
When you understand this fundamental motivating reason people use social media and in many cases are addicted to social media you can use emotion to attract new fans, followers and clients.
Now, before I share this information I want to make it clear that I am in no way suggesting that you use trickery or manipulation. I am simply suggesting that you use your own personal experiences as well as the experiences of your current clients, patients or customers in an authentic, genuine and compassionate intention to help others.
So, let’s talk about how you can use emotion to attract new business:
1. Share stories of your personal struggle and triumph. Human struggle is a large part of life and that is why movies of struggle and triumph are so popular. Look at movies like Forest Gump, Harry Potter or Erin Brockovich. These movies are all stories of challenges, great difficulty, sadness, pain and then healing, triumph and even victory. These are themes we see played throughout history and now with social media and online marketing we are able to tap into this in a way that serves small businesses in a big way.
So, let me explain how this translates into using this in your business. For example, one of my clients had a horrific motorcycle accident when he was younger. He experienced incredible pain that literally drove him to almost commit suicide. He went to doctor after doctor and all they could offer him was pain meds that made him lethargic, which led him to major depression. Then he found a chiropractor that was able to help him heal and begin to live a normal life again. That experience radically changed his life and then led him to become a Chiropractor. This is his story of a major struggle and total victory. He is now on a mission to help people heal holistically. That is a story of pain, struggle and triumph that pulls new patients in that are experiencing the same life situation.
2. Share stories of your clients or patients struggle and triumph. Another way to attract new business is to share the pain and struggle of your patients and clients. (You may need their permission to use their name or you need to keep that confidential.) So, if you have helped your clients or patients experience triumph and victory you want to share this information to attract new clients that want those same results.
3. Paint a new picture for their future. The third way to use emotion to attract new clients or patients is to paint a picture for a new, improved and better life that brings in more happiness, love, success, health, healing, intimate relationships (connection) and confidence. (In relationship to what you offer.) Again, these are basic needs and desires. So, if your product or service can demonstrate and illustrate a new picture for their life you will surely attract new business.
Now the question becomes how do you share these stories of struggle and triumph. You can do this through audio, video, blog, articles, eBooks, status updates, photos, live conference calls, radio shows, radio ads, interviews and more.
This the most powerful form of marketing on the planet and if you do it with integrity, authenticity and with a real desire to help people you will be massively more successful.
This is something one of my most successful VIP clients has adopted in her business and it has dramatically increased the amount of comments, shares, fans, clients and business she receives.
At first she was resistant to it. Being vulnerable can feel like weakness however, it is truly the exact opposite. Sharing your struggle takes great courage and others will respect you, relate to you and feel a deeper connection to you.
So, start experimenting and incorporating emotional marketing into your strategy and relationship with your fans, clients and patients. The big brands do the exact same thing. Model them, study them and get inspired.
Please feel free to share this blog post with your audience. I greatly appreciate you for that.
As always feel free to ask questions or reach out in the comment section below.
Cheers, Love & Success,
Passionate Social Media Manager, Blogger, Clean Foods Enthusiast, Pure Barre Life, Lover of Life & People, Happy Wife & Mom of 3
Amanda Brazel | Digital Media Marketing Done For You