Some of your social media content performs better than others and it only makes sense that you’d want to recycle it on other platforms. How can you do that across the various networks?
Each network offers analytics on your content so you can see how it’s performing. To find your popular posts, you’ll need to check each network, as follows:
• Facebook: Insights and click on posts
• Twitter: Analytics dashboard to find top tweets
• Instagram: No built-in analytics but several third-party tools are available, such as Iconosquare
To determine your most popular posts, look for those that have the most engagement. Once you’ve narrowed them down, use the tips below to recycle your content.
Your Instagram content can be pinned to various Pinterest boards to gain extra traffic. You can do this by uploading the popular Instagram photo to your website and pin it. It’s important to pin it directly from your website so that it links back to your page. Be sure to edit the description to make it catchy.
Many popular tweets are stand-alone text quotes, which means its super easy to recycle them. You can add the quote to an appropriate image and tweet it again. Or, you can also use the text quote again and simply add a photo that goes with it. Make sure your image is the correct size for Twitter. If you need help with this, you can use Canva, Adobe Spark, or another image tool to help you choose the correct size.
The Facebook posts that get the most engagement are generally longer posts about opinions, research, or inspiration. If you have a post like that, you might consider turning that post into a blog post. You can then turn your written blog post into a video, which will further increase your traffic.
It’s important to recycle your most popular social media content to gain more traffic. You’ll also increase your SEO and generate more visibility for your brand. You may just increase your leads, too! For more information or to schedule a consultation, contact me today.
Cheers, Love and Success,
Are your blog posts missing something that you just can’t put your finger on? It’s videos! Combining videos with your written content can help you stand out and keep people coming back for more. Here’s how!
Once you’ve created your video and uploaded it to YouTube, use the embed code to add it to your blog post. Embedding videos into your posts is the most direct way to integrate your content marketing and YouTube videos.
When your posts contain videos, they instantly become more dynamic and engaging. You can also recycle your content ideas in several ways. Posts with videos also generate more inbound links and increased viewership than posts that don’t include videos.
The videos you embed on your blog don’t have to match the post content. As long as the video is relevant to your written content, you’re good to go. Let’s say you’re writing a post about your experience in therapy. You can also include a video about what to expect at your first appointment. The video compliments the written content nicely, which goes a long way with your readers.
If you’re writing a how-to post, include a video tutorial along with your content. Sometimes, written content is a bit difficult to follow and image tutorials aren’t as effective as actually watching someone go through the motions. These types of videos perform very well across all industries and add value for your readers.
Facebook Live and Instagram Stories are great but don’t forget about YouTube. Be sure to include links to your website and/or blog in the description section of each video you upload to YouTube. If you would like to learn more, contact me today for your consultation.
Cheers, Love and Success,
Sharing content on social media is only one aspect of social media marketing. In order for you to be successful, you need to be engaging with your fans and followers. What’s the point of sharing content if you’re not going to engage? Many people will actually stop following you because you’re not engaging with them. Here are 8 reasons engagement is crucial to your success.
If you don’t know, Facebook is constantly changing its algorithm, making it more and more difficult for your content to be seen, especially if you’re not posting regularly. Facebook isn’t the only social network doing this, however. Instagram also uses engagement metrics to determine what’s put in front of your followers. If you’re engaging with your audience, they’re much more likely to share your content, which helps to increase your audience through additional likes.
Adding testimonials to your website is great but there are always going to be people who question if those testimonials are legitimate. When you’re engaging with your audience, you’re building trust and loyalty from your fans/followers. People like to connect with people, not products or services. Be sure to show your audience who you are, what they can expect from you, and that they can trust you.
Don’t be afraid to ask your audience questions to spark discussion. Eliciting emotions from your audience is a great way to increase engagement. Be sure to keep it friendly and take control of any unruly fans or followers.
Clearly, engaging with your audience helps you stay in touch with them, and you’ll learn more about them in the process. People like to be entertained and to feel like they’re connected. Don’t be shy!
Have you ever come across a post in your news feed with hundreds or thousands of comment and felt compelled to read it? Of course you have! This is a perfect example of how engagement increases attention. Not only on social media, but your website as well. Your audience will likely hop over to your website and subscribe to your newsletter or blog.
People don’t like communicating with robots – they want to connect with real people. Show yourself and your personality off to your audience through engagement. Let your audience get to know who you are, within reason, and why you do what you do. You never know just whom you may inspire.
The more you interact with your audience, the more memorable you’re going to be. People are going to remember that you’re social and engaging and they’ll keep coming back.
Statistics show that an engaged audience is more likely to be a buying audience. Once your audience knows that they can trust you, they’re more likely to make a purchase.
So, if you didn’t know how important engagement is before, now you do! Being engaging on social media is just like building relationships in person; you need to be consistent. If you would like more information or want to schedule a consultation, feel free to contact me today!
Cheers, Love and Success,
Social media is wildly popular, whether you have a business or not. Many small businesses still discount the impact social media marketing can have on their marketing simply because they’re not aware of what needs to be done or how to keep up with it. I’ve listed 5 things you need before starting social media marketing so you’re ahead of the game!
You wouldn’t create a business card without a logo, would you? Your branding must be consistent across all marketing channels, online or offline. It’s how you build recognition and awareness for your business. If you haven’t solidified your branding, don’t get into social media marketing just yet. Take some time to devote to finalizing your brand and then get started.
Your website needs to be in order before launching any marketing campaign because you’ll be driving traffic to it. Your website must tell the story of business, what customers can expect from you, be user-friendly and mobile optimized, and be consistent with your brand.
If you don’t know what you’re going to talk about on social media, it’s best not to get involved right now. Your message needs to be consistent across all channels for a few reasons. Your fans or followers want to know that you’re consistent as a business, as a brand. Your message should be synonymous with your business values, vision, and mission. You need to define a clear message to convey to your target audience. Speaking of which, have you done that?
You know the message you want to convey, but have you defined to whom you want to convey it? You need to have a clearly defined target audience for your marketing; otherwise you’re talking to yourself. You can start this process by asking yourself these questions:
1. Who do I want to serve?
2. What does my business do well?
3. What problem(s) can my business solve?
Once you’ve answered those questions, you’ll have a pretty good idea who your target audience is and you can begin to craft your message. But, no good marketing ever happens without a strategy.
Once you’ve clearly defined all of the above elements, you need to determine the best social media marketing strategy for your business. This strategy must answer the following questions:
1. How often and when will I post?
2. Which social media networks work best for my business?
3. What type of content will my business share?
4. Will I need to hire a social media marketing manager or can I do this on my own?
The answers to those questions will help you build the foundation of your strategy. You may need some help along the way, which is where I come in. I’ll help you determine the best networks for your business and the proper posting times and frequency. I keep up with all of the latest changes in social media so you don’t have to! To learn more or to schedule your consultation, contact me today.
Cheers, Love and Success,
Keeping your website current is pivotal to your marketing strategy. How do you do that? There are several elements that your website must have to keep it current, especially in 2017.
The visitors to your website are there for a specific reason; to learn more about your business. They can’t do that if your content is subpar or outdated. Your content should tell your story, be memorable, and highlight your personality. You want your visitors to take action, whether it be signing up for your newsletter, following you on social media, or sharing it with their friends.
Most people access the web on a mobile device so it’s important to make sure your website is mobile-friendly. Make sure your website is responsive and adapts to different display sizes. If your website is on WordPress, be sure to opt for a theme that’s already optimized for mobile devices.
A blog is a great way for your visitors to keep up with what’s happening in your business. It’s a great place to share company updates, tips and tricks, and so on. Be sure to publish articles on your blog often and share them on social media. The more content you share on your blog, the higher your chances of being found in search engines.
You want your visitors to take action while on your website. A great way to do that is to offer a sign up option for an email newsletter or a free download. You’ll capture leads and build your email list so that you can keep in touch with your subscribers. If you opt to use a newsletter, be sure to send it no more than once a week and follow the 80/20 rule; 80% informative, useful content and 20% that pertains to your business, product or service.
Website ranking is important to be listed highly on search engines, but it’s not solely based on keywords anymore. You still need to use your proper keywords, but they’re only part of your SEO strategy. Your strategy must include blogging, social media, and email marketing.
Be social with your website; share your content on your social networks and interact with your fans and followers. Be sure to experiment with different content to learn what your audience likes. Search engines like it when you’re social. In fact, Google’s algorithm determines relevancy based upon real interaction from real people.
You already know you should have amazing content but how do you get it? You must truly understand your audience; what problems need solving, what are their concerns and/or desires, what helps them reach their goals, and so on. Your content strategy should include what, where, and how often your content should be distributed.
Your website is an investment and great marketing tool so make it work for you. If you have any questions or would like to schedule a consultation, don’t hesitate to contact me.
Cheers, Love and Success,
LinkedIn is often the most overlooked social media platform when it comes to marketing your small business. It’s time to start looking to LinkedIn to promote your brand and gain new business. But, be sure to avoid these 5 deadly mistakes.
Your LinkedIn company page allows you to showcase how your business benefits clients/customers. If you don’t have one, these benefits aren’t shared. Furthermore, other LinkedIn members can follow your company page, and you can share company updates. Your LinkedIn company page is very similar to your Facebook fan page.
When creating your company page, it’s important to provide as much information as possible. If you want to attract more business, you need to make sure that you detail your products and/or services. The more information you provide on your company page, the higher your chances of increasing your customer base.
On LinkedIn, recommendations are testimonials. Your current and past customers can leave reviews on your business and detail their experiences with you. But, you need to take action by asking them to share a recommendation.
LinkedIn is like any other social platform; the more active you are the more visible you are. Be sure you’re sharing updates on a regular basis and engaging with other members. If you post up to 20 times per week (4 times per day), your updates will be seen by almost 60% of your network.
LinkedIn has a number of groups you can join to share information with like-minded professionals. It’s important to be active in these groups. You can join up to 50 groups so be sure that your groups are a mixture of where your target audience is likely to be. You can share updates, ask questions, and so on. Be sure to read the rules for each group before posting so that you’re in compliance.
Don’t discount LinkedIn as a viable part of your digital marketing strategy. It’s a great way to promote your business to those who need it the most. If you have any questions or would like to learn more, feel free to contact me today!
Cheers, Love and Success,
It’s a new year and it’s time to rethink your current digital marketing strategy. Has your current strategy been getting you the results you want? If it hasn’t, it’s time to make a change. Sometimes it’s all about getting back to basics and this is where I recommend starting.
You have to be online these days if you want to be found. Everything is online, including, and especially, your target audience. In fact, more than 40% of the world population is online. But, simply having a website isn’t going to cut it. Your website needs to be mobile- and user-friendly.
“Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (MicKinsey & Company)”
I recommend using WordPress for your website because it’s easy to use, user-friendly, and most themes are already optimized for mobile devices.
Your digital marketing strategy should absolutely include a blog. This is where you can share industry related content, including announcements, how-to articles, and so on. You need to be consistent with blogging and you should publish at least one post per week.
Your blog posts should be shared across your social media platforms. This not only gets them out there, but it also helps increase the SEO for your website. The higher your page rank, the more visible your website will be.
Offering a newsletter is a great way to grow your email list and stay in contact with your current clients, fans and audience. Your newsletter should include company news and announcements and any other information that is in line with your business and strategy. The newsletter serves as a gateway to keep the lines of communication open between your business and your audience.
That’s it – these are the basics that you must include in your digital marketing strategy. Of course, if you would like additional information or have any questions, feel free to contact me anytime.
Cheers, Love and Success,
Despite how you personally feel about all things digital, we’ve reached a point where everything is just that – digital. As the economy changes so too do our marketing efforts. Unless you want to be left behind, here are 5 reasons why you need to engage in digital marketing.
That’s right – your target audience has gone digital! If you want to keep up with it, you need to have a digital marketing strategy that keeps your business at the front of the pack. The internet isn’t going anywhere and it’s high time you communicate to your audience in their own language.
Consumers want to deal with brands they can trust and your brand should be one of them. Digital marketing allows you to create brand awareness so that consumers can get to know and trust your business. The more trust you build, the more profitable your business will become.
Word-of-mouth is the fastest moving form of advertising there ever was. People have been telling about their experiences from the beginning of time and digital marketing makes it easier to do that. Consumers are able to instantly tell their friends and family about your business and leave reviews for the world to see.
If you’re not online, you’re left out of the search results. It’s time to give consumers what’s they’re looking for! Reach out to your target audience by including digital as part of your marketing mix.
We all want to know how well our marketing efforts are paying off, and digital marketing allows you get this information in real-time! You’ll be able to see, on a daily basis, just how well your marketing efforts are working with your audience. If something isn’t working, change it right then.
Digital marketing is here to stay! Don’t get left behind because you’re not sure how to get started. Contact me today to learn how I can help your business create a custom digital marketing strategy.
Cheers, Love and Success,
Instagram is a great way to show off your brand to millions of users. How? How do you create a style for your brand to attract your target audience? It all begins with a well-planned strategy for your visuals.
Building your brand means brand recognition and continuity. You automatically recognize Nike because of the “swoosh” logo. Your brand must be treated the same way. It represents your business, what you do, who you are. Being consistent with your brand increases recognition and continuity, making it easily visible to your target audience.
It’s important to be consistent with your brand by way of using the same fonts, color scheme and logo. You want your audience to immediately be able to identify your brand just by looking at a photo. Since Instagram is a photo-sharing network, this is the perfect avenue to create your signature branding and duplicate it on other networks.
Instagram filters make the photos you share look just a bit different, and each filter creates a different effect. You want to create a cohesive look to your photos on Instagram so be sure to be consistent with the type of filter you use. For example, if you like the way the Lark filter makes your photos look, use that filter on most of your photos.
This doesn’t mean you have to always use that filter, however. But, you should use that filter for the majority of your photos. In keeping with the current aesthetic, limit yourself to only a few similar filters so that your audience doesn’t stray.
If you have more than one image you’d like to share, create a photo collage instead of flooding Instagram with individual photos. Collages are great for how-to content or anything that involves a few simple steps. If how-to content doesn’t fit with your business, don’t worry. You can also use collages to tell a story about an event, a milestone, or anything that happens in your business.
Instagram now allows you to record 3- to 60-second videos so that your audience can get an inside glimpse of your business and what you do. Video is a very important component of your marketing mix. In fact, 85% of people who watch videos are more likely to purchase a product. Furthermore, it’s estimated that 80% of all Internet traffic will be video by 2019. You don’t want to miss out on that!
Because Instagram is often overlooked by businesses, you have a great opportunity to get in front of your competitors. Don’t think you can do this yourself? Not a problem. Contact me today for your consultation to learn how I can help you create the Instagram strategy your brand needs.
Cheers, Love and Success,
LinkedIn is a great way to grow your business, gain exposure, set yourself apart from your competition and be seen as an expert by your peers. It’s time to put your fears aside and jump in with both feet! Here are 5 marketing tips to grow your business on LinkedIn.
Keeping your profile updated is important so that prospective clients know that you’re active online. Things often change, sometimes quickly, in your business and it’s important to document those on your profile. The same is true for your profile photo and your headline. Add links to articles, lead pages with free reports, and show photographs of your office and more. Really beef up that profile and make it stand out.
On LinkedIn, you make connections instead of friends or followers. Your network is important to the growth of your business because it’s full of prospective clients or those who can recommend your products/services to friends, family, or colleagues. Be selective with who you add to your network, however, to make sure you’re building a quality network.
Consistently publish articles to your LI profile to gain exposure. Once you do this, your original content becomes a part of your professional profile. It’s also seen among your connections with a notification. Publishing on LI helps you been seen as an expert in your field, helps you grow your following and again sets you apart from you competition.
Endorsements are like reviews of your products/services so be sure to leverage them. Take some time to put together a comprehensive list of skills and experience you have and add them to your profile. Your connections will be able to endorse or confirm that you, in fact, possess those skills and experiences, which will increase your visibility within the network.
Search and join groups that contain like-minded people and your target market. Be sure to interact on a regular basis to build a rapport with the other members. This is a great way to position yourself and your business as an expert in your niche and you’ll build credibility along the way.
Social media marketing is constantly changing, making it hard to keep up with the latest. That’s where I come in. I keep up with all the changes so you don’t have to. Contact me today for your consultation to see how I can help market you and your business effectively on LinkedIn.
Cheers, Love and Success,
Amanda Brazel | Digital Media Marketing Done For You