As a small business owner, it’s important to appeal to your market’s emotional needs. Think back to your last big purchase. What made you buy the brand you bought? It has less to do with research than you think. People buy emotions, not sales tactics.
Your audience wants to relate to your brand before making a purchase. This is why it’s so important to utilize social media properly. Being personable and relatable increases the likelihood of your audience purchasing from you exponentially. Why? Because, your brand has connected with their life and offers to fulfill a need.
Brand loyalty is created through routine, trust, and a sense of belonging. These are all emotions that your audience can relate to. Your audience wants to feel as though they are part of your brand’s community. By creating a community of like-minded followers, you’re allowing your audience to feel that sense of belonging with your brand. That’s going to greatly benefit your brand by way of word-of-mouth advertising and customer loyalty.
Once you’ve established how you’re going to appeal to your audience’s emotions, it’s time to think about the placement of your offering. It’s important to get your offering in front of your target audience. This can be done via social media advertisements. When launching a new product or service, you may benefit from a paid placement instead of depending on organic reach.
Taking your audience’s emotions into consideration will only help propel your brand and marketing efforts. To learn more, or to schedule a consultation, contact me today.
Cheers, Love and Success
Get my latest articles delivered to your email boxEach week I reveal key ingredients that will make your small business soar on social media and more.
Amanda BrazelOwner/Expert Social Media Manager for Small Business. Read More.
Amanda Brazel | Digital Media Marketing Done For You