13 Ways to Supercharge Your Instagram Marketing BIG-TIME!

superchargeINI LOVE INSTAGRAM Marketing! It’s by far my favorite social network. It’s the first network I check every morning after kissing my husband, hugging my kids and making my first cup of coffee.

I’ve developed amazing friendships with people I’ve never met, I’ve forged partnerships, and have also connected with other colleagues in my niche that have helped my business.  In addition to business, I’ve found great products that I’ve bought and honestly I would never have found those products otherwise. So, simply put…I LOVE Instagram. I love Instagram as a business owner and I love Instagram as a consumer. It’s easy to use and it’s so much fun especially when you use it in a manner that really serves your followers as well as your business.

So, here are some pretty awesome tips that are going to help you super charge your Instagram marketing.

1. Create a Dynamite Bio That Grabs Attention:  I know you’ve heard it before, but still I see so many folks with out a great bio. Your bio is valuable real estate that tells folks about who you are, what you like and/or what your business is about. This is basically your message to the world, expressing why they should follow and connect with you.

Personally, I use my Instagram account for personal and business together. I post many personal photos in order to let people get to know the real me and I mix in my work with inspiration and helpful information that serves others.

Here is an image that reflects how to create a dynamite bio that really grabs attention. Again, YOUR bio should speak about what YOU want it to reflect. This is also something you can change. I’ve changed my bio many times. I enjoy changing it up and bit and find it fun, especially as my likes and new hobbies change. So, play around with it. Make sure you use the extra bolded text and note that it’s NOT a repeat of my name. It’s what I do and my profile user name is my personal name. I also use emoticans to have fun (I love to have fun) and they make, what you LOVE stand out. Remember, people will follow you based on what you love. Like attracts like.

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2. Exercise Patience & Don’t Start Inviting Followers After First Setting Up Your Account: Instagram will ask you right away to start inviting folks to follow you, but I recommend you wait and have patience. You can do it later once you are all set up and ready to go. Remember first impressions only happen once and first impressions matter.

So, understand that there are many steps that you will need to set up before you invite followers. Again, first impressions only happen ONCE!

a. As I said above, you need to create your dynamite bio. Make sure you have your secondary name that is different from your profile name and be sure to list our what you love and what you do. There are many many ways to make your BIO stand out. Take time to look at other popular folks that have very large followings on Instagram to get ideas.

b. Then you want to take several photos in order to make sure that when folks see your profile they know immediately what they will be seeing from you if they decide to follow you. Again, first impressions only happen once!  ***One note here that is very important…as the amazing Instagram expert Jenn Herman says, “A picture says a thousand words – so what do you want your Instagram photos to say? What do you want your Instagram message to be?”  I recommend you read her blog post about creating your photos around what you want your Instagram message to be. You DO NOT just want to start taking photos and throwing them up without any thought or strategy.

3. Follow Your Competition:  It’s a great and wise move to follow your competition or the power houses in your industry or niche. This was you can connect with them, learn from them as well as praise them. Social Media can be very generous and even though it may be your competition…in many situations they may even share your content or products. So, don’t be afraid to follow and praise your competition.

4. Repost or Share Photos with Repost App: Download Repost App on your smartphone. This will allow you to easily repost other Instagram followers photos and share them with your audience. Of course this will get the attention of the person’s content you’ve shared. This can do wonders for your business. As I said earlier, Social Media can be very generous when practiced authentically and ethically. This only helps your business and brand when you recognize and celebrate others.

Download the Repost App to your smart phone and then connect it to your Instagram account. From there you can repost photos easily. It’s like sharing on Facebook or Retweeting on Twitter. This credits the person’s photo and allows their followers to learn more about their business or person you are reposting.

Here is a repost of Woof Gang Bakery here in our local community. I love dogs and I love helping local businesses grow!

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5. Manage Your Followers: Download one or both of these apps, Insta Followers or Followers. These are paid for apps and they will help you manage your followers. Many folks will start following you just to see if you will follow them back and once you do follow them, they will then quickly unfollow you. So, these apps help you unfollow those folks that are just looking to gain followers but not have a reciprocal relationship. The other purpose for this app is overall manage who you are following or not following as well as other helpful information. Have fun investigating and playing around with them.

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6.  Be Creative: Stage your photos, declutter spaces, and pretend to be a photographer (if you’re not one). People LOVE high quality photos and now with smart phones and fun Instagram filters you can make photos look amazing. I always LOVE looking at Shane Barker’s foodie photos and he’s not even a chef or a photographer. Oh, he makes them look so mouth watering.

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7. Be You: #BEYOU – Kim Garst says it best with her new book. It’s so important to be yourself, be authentic and be genuine with who you are on Instagram as well as other social media platforms. People will be attract to YOU naturally. Remember LIKE attracts LIKE and many people like to follow someone for a while before they become more invested in them. They want to see the REAL YOU before they buy a product, but once they do get to know you, they start to love you, trust you and become loyal to you.

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8: Grow Your Followers Super Fast: This is my #1 tip for growing on Instagram super fast.Typically what I do is find someone that I love to follow that also works in my niche and has a much larger following than I do and then I take a good peek at who they are following and who follows them.  I go through their fans and then pick and choose who I want to follow and connect with.

So, for example…let’s say that you have a small company that sells children’s clothing online. If I were you I would look up other very popular complimentary businesses that have huge followings like Zulily, Hanna Andersson or the like. Then look at who is following that business.  Click on their name, scroll through their photos, like several of them (be genuine) and then give them a follow too.

What happens is your Instagram profile will GET NOTICED because you gave them 3-5 likes on their photos and followed them. If they love children’s clothing and they like your style, than chances are they will start following you too. BAM!  Do this little by little everyday and you will have a massive following before you know it.

(Now, one thing you definitely DO NOT WANT TO DO…is write a comment to them plugging your clothing and telling them to check you out…that is called SPAM and feels so ICKY.) Be casual, be genuine and like what you like.  Believe me, if you have cute clothing and a great business people will want to follow you and ultimately buy from you as well. Hopefully you get my point here. If you want to learn even more than I recommend you read about my other blog post called: Grow FAST On Instagram With These 6 Tips.

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9. Tag Big Brands & Get More Fans: It’s simple. Tag BIG brands in your photos here like Dear Lillie did and get new fans when those big brands repost your photo and give you a HUGE shout out. Make sure you are following that brand or person first, then you can tag them. ***Note, don’t be obnoxious about this. Be genuine and use it on occasion, otherwise this could back fire and annoy them. For example, I tagged the famous Kim Garst in this blog post and on Instagram, but now if I did that everyday I think I would start to irritate her and begin to look like a spammer.

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10. Grow Your Email List: In my opinion, building your email list is still the best way to sell your services and products. My husband and I have been working with Internet businesses since 1998 and guess what…EMAIL is still the most effective way to bring in sales. So, take it from Sue B Zimmerman, another instafabulous Instagram expert and show off your opt in page and entice your fans to sign up to receive helpful information about your business. This is a perfect example of how to do it well.

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11. Ask Fans to Photograph Your Product, Post it to Their Profile and Use Your Special Made Up Hashtag: For example, here I am! Glowbio chose to feature my photo after I bought their product and featured it on my Instagram profile with hashtag #GGS (short for Glowing Green Smoothie.) I LOVE their products and buy them several times a year. I actually even found them on Instagram.  I always feel so refreshed after I do a cleanse with Glow Bio.

However, that aside, this is a great way to get more exposure for your brand, bring more followers on board and even sell more products when you ask your fans to show off your product on their own profile.

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12.  Announce Your Blog Posts: Get more folks over to your blog by posting a photo of it and letting them know where to find it. People especially liked the candles in the background here, so have fun with it and be creative.

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13. Get Personal: Share behind the scenes or get personal about who you are or what your business is doing. It’s just like celebrities.  People love to see them dressed down with their Starbucks or shopping at the farmers market. So, show your personal side and let people in…even with BIG personal surprises like this one. Someone has a baby bump and her name is Jenn Herman. Jenn is an Instagram expert too, so if you are not following her I recommend you do!  She is instafantastic!

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So, start getting creative and having fun with  your Instagram marketing. Have fun, get creative and learn more!

Thank you for stopping by and taking the time to read this post and if you have a tip that can help other super charge their Instagram Marketing, please share it in the comments below. We’d love to hear from you.

#workwithamanda

Cheers, Love and Success,
Amanda

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Amanda Brazel | Digital Media Marketing Done For You
clientcare@amandabrazel.com