3 Crucial Elements Your Facebook Ads Need!
Well hello and thank you for being here with me today. Today I want to talk about Facebook Ads. I am sure you’ve noticed that Facebook Ads has changed the platform in advertising in MANY ways and have given us more options, which is great. However I still see many companies failing to use it correctly and only hurting their business because they are making themselves look BAD. No one wants that, especially me, so here are my tips for you.
- The first issue is working with photos and choose your ad creative. This is a very important part of the process and what I see are photos that I can’t read, or photos that have partial words on them. This just looks plain old tacky, it makes you look like a novice and it also does not put your brand in the best light. So, stop creating photos that you can not read. Use picmonkey.com or Canva to create your images according to Facebook’s size requirements.
- Make it clear about what you want your audience to do. Again, I see many ads out there that may or may not look good but they don’t tell me what the business wants me to do. Do you want me to call you, visit your website, sign up for your newsletter, sign up for your event etc. So, make sure your crystal clear on what it is you want your audience to do. In other words create a crystal clear call to action.
- Learn how to write dynamic ads. This may feel like it’s harder to do, but you can do it or you can hire someone that can. It’s IMPERATIVE that you write dynamic ad copy or your ads are just not going to convert. You need to become a GREAT copyrighter when it comes to ad writing. Build intrigue and write in such a way that your audience is dying to open that wallet and purchase from you or go to your event. This means talking to your audience from THEIR perspective.
There will be a lot more to come on this topic, but I thought we’d start here and get you thinking about what you need to tweak and change.
As always please feel free to reach out to me with questions or to set up a phone meeting. I’d be happy to help you and your business.
Cheers, Love and Success,
Posted on 02-16, 2016