Today I am going to share an easy, no cost marketing strategy that has dramatically helped one of my client’s attract new business as well as establish herself as an expert in her field among patients and colleagues Since working together she has tripled her business. She’s hired 4 new employees and is consistently growing. Video has been a huge part of that growth.
So, today I am going to share with you exactly what I do for my clients, so you can start doing this in your business. Notice this video about Conflict Resolution and how many times it has been viewed below. The amazing thing is that when I wrote this blog it was only at 1722 views and it continues to grow every week. I update the photo as it jumps and as you can see it has jumped dramatically. Okay, let’s jump into how you can implement video into your marketing strategy.
Part 1: Your video can be recorded right from your Laptop, Desktop or Phone. You don’t need any fancy equipment or to hire anyone for anything. No editing is necessary and it doesn’t even need to be perfect. Sometimes in our videos the phone goes off or you can hear the lawn mower outside. You don’t have to be perfect to make money and do well! However, I do recommend having a backdrop that represents your brand and business. If you are a real estate agent or a professional doctor you are not going to want to see a lot of clutter on your desk in the background. So, notice your surroundings and make sure it is congruent with your business identity.
Part 2: Pick a topic. A good rule of thumb is to talk about a problem that pertains to your niche. For example, in the video by my client she discusses Conflict. Conflict is something that all of us experience and in many cases we experience it everyday in our personal and work relationships. So, we’ve chosen a topic that people resonate with and that even causes pain. The idea is to choose a pain point or problem that people face and then help them learn how they can solve it. All of us want more pleasure and less pain, that is human nature.
Part 3: Keep it short. This is not an hour long tutorial. This is a short clip and I will explain the exact formula in a moment that I suggest you follow. Your video should be 2-5 minutes in length. Sometimes you can go a little longer if you have an extremely grabbing topic to discuss. You can even do very short 15 second or 30 second clips. Be creative and play around. Give a super quick tip. That is okay too.
Part 4: The video formula for success. There is a five part step by step sequence in which you want to talk about your topic.
a.) The first step is to talk about the problem. For example, people experience conflict in their lives.
b.) The second step is to talk about what happens if this problem is not dealt with or solved. This is where you want to talk about how the problem will get worse. It’s called twisting the knife. For example, conflict at work can cause extreme stress if not dealt with, it can cause rifts in friendships and possibly destroy them if you don’t deal with your problems.
c.) The third step is then to talk a bit about the solution and give a few tips on how this problem can be solved. For example, the Conflict Resolution video shares 6 steps to follow that will easily resolve conflict in a non-aggressive way.
d.) The fourth step is to then talk about how you can get further help or buy the complete guide or information to solve your problem, etc. This might be where you sell your product or service or make a further recommendation to learn more. In this video, Dr. Byrne just simply suggests to reach out if you have more questions or need more help.
e.) The fifth step is to give a clear call to action at the end of your video. That call to action might be, contact our office to schedule an appointment, or please email me with questions or click this link to purchase my product etc. You also want to remember that you only want to give one clear concise call to action. DON’T make the mistake of asking people to follow you on Facebook and call my office and follow me on Twitter, etc. Just give one simple instruction on what you want them to do.
Part 5. Now let’s talk about what will ultimately make you successful with video marketing. Be consistent. I can’t stress this enough. Success if all about consistency. Don’t just create one video and then never do it again. Do it regularly. Preferably once a week, but at least twice a month. The key to success is consistency. My client typically records several videos in one sitting and then I take care of the rest.
Part 6. Now that your video has been recorded what do you do with it? You want to post your video on You Tube, Facebook, share on Twitter, Linked In, Google + and also email it out to your current leads and/or current clients. Then go ahead and send it out again and again and again a throughout the year. Don’t just send it out once!
Part 7. Several tips to help you get over your fear, shyness or hesitation. You don’t need to be Brad Pitt, Oprah or Dr. Oz, it’s okay to be yourself. Just make sure your content is solid. Practice makes perfect. The more you do it the better you become. Soon you will look back at your first videos and be blown away at how much you’ve improved. Be creative, have fun and let your personality shine. BE YOURSELF!
It works! I believe in you!
Do you know someone that can use help with video marketing? Feel free to share a flare. Thank you so much!
Cheers, Love & Success,
Get my latest articles delivered to your email boxEach week I reveal key ingredients that will make your small business soar on social media and more.
Amanda BrazelOwner/Expert Social Media Manager for Small Business. Read More.
Amanda Brazel | Digital Media Marketing Done For You