All you hear about is how important video is for marketing your business. But, how can you quickly and easily create videos that provide a return on your investment? Keep reading and I’ll tell you…
You don’t need any technical skills to create amazing videos for your business. All you need is one nifty tool…Animoto. It’s an affordable tool with a 14-day free trial that’s easy to use and allows you to create amazing videos, fast.
Don’t want to show your face in your video? Don’t worry about it! With Animoto you can use images, which makes repurposing content a breeze.
Before you can create a video with Animoto, you need to have an account. Sign up for the free trial (no credit card is required) and you’ll have access to all of the pro features for 14 days. This allows you to try it before you buy it, which is always good.
This tool allows you to create two different types of videos; a slideshow video or a marketing video. From there, you can choose one of the pre-built storyboards. Each one has a few template options to help you decide which one is more relevant to your message.
It’s wise to take some time beforehand to select the images and content you want to use in your video; it just saves time to have everything on-hand before you begin.
Tip: Choose your global settings in Animoto before creating your video so that you don’t have to manually make those changes on each slide.
Now it’s time to put your video together based upon the template you chose and the message you want to share. Your video doesn’t have to be long; in fact, it can be one image with a quote that runs for 6 seconds to be effective.
Create your free account and start creating amazing videos today! Feel free to contact me for more information, or to schedule a consultation.
Cheers, Love and Success,
Since it’s launch, Facebook Live is making it much easier for businesses to speak to consumers. It’s a great way for your business to interact with your audience in real-time. As with any other marketing initiative, there are some best practices you should follow.
Just because live broadcasting is available, doesn’t mean you have to use it. You need to have a clearly defined purpose for using this feature in order for it to be effective. Whatever topic you choose to broadcast, make sure you stick with it.
Your marketing efforts are much more effective when they’re integrated. Some members of your audience may not have time to participate in a live broadcast so it’s important to make sure that all of your other marketing channels are included in your campaign.
Preparing for a live broadcast includes setting the stage. Make sure that there’s little to no background noise that would keep your audience from hearing what you have to say. It’s crucial to make sure that you’re broadcasting in an environment that doesn’t compromise any confidential information or privacy.
Although your purpose for going live may be to promote your business, you should never just talk about that. Your audience will quickly lose interest and move on. Be sure to speak in general terms that the majority of your audience can relate to.
There’s already enough negativity in the world so focus on being positive during your broadcast. Do not use Live to rant; not only is it unprofessional, no one wants to hear it.
If you’re thinking of creating a Live series, be sure that you go live consistently on the same day at the same time. Your audience will grow over time and each stream will attract past viewers.
If you follow these best practices for Facebook Live, you’ll ensure a much better experience for you and your audience. To learn more, or to schedule a consultation, contact me today.
Cheers, Love, and Success
You only have 5-8 seconds to grab the attention of someone that visits your website. That’s it. Can you believe that’s all the time you have to grab someone’s interest? Well in today’s world people are inundated with digital messages and people need clear concise messages that grab their attention in order for them to keep reading. That is why today I am going to talk about the 5 crucial reasons for updating your website now.
Reason #1: It’s Outdated. Your website is very outdated and you probably created it 5 or more years ago. The digital world changes fast just like the fashion industry changes fast and what’s in style and attractive to the eye changes quickly. That is why it is super important to have an updated look that is fresh, crisp, clean, grabs the eye and is stylish.
Reason #2: You Have a Pre-Made Website. Maybe you are a real estate agent or mortgage broker and you were given a stock website from your firm. The price might be great, but you are definitely not branding YOU. You blend in with all the other real estate agents or mortgage brokers out there and as I said, you are not branding YOU you are actually branding your firm or company instead. It’s recommended that today you have your own WordPress website.
Reason #3: Your Website is NOT Mobile Friendly. People are using their phones all the time and most searches are done from a smartphone these days, so it’s super important that your website is mobile friendly. It’s also important to have a mobile friendly website for Google searches. Google is now giving search engine priority to mobile friendly websites over websites that are not mobile friendly. So, again here’s another reason to take your website to new heights.
Reason #4: You Don’t have Blog: Search engines love websites that are updated frequently and audiences LOVE additional information. They want more information than what you have on your website. They want to learn about your business, they want to learn about you and your blog says a great deal about you as a business person as well as establishes you as an authority in your niche or field. So a blog is a must-have. (Wix, Weebly and other plug and play websites don’t have access to a cohesive blog that is WordPress based. Again, another reason to get your website into WordPress.)
Reason #5: You Don’t have a Free Report or Opt-In: Are you capturing leads? Email leads? It’s so important to have a free report about your industry that pulls in your potential audience, sets you apart from your competition and gives great information in exchange for an email.
Cheers, Love and Success,
While many businesses are moving their social media marketing to other platforms, Facebook is still the largest network. With over 1 billion active users, it’s the most used social media platform. In order to leverage your Facebook efforts, you need to increase your reach and engagement, and these 7 tips will help you do just that!
It doesn’t matter how interesting your content is, it’s all about how it’s presented to your audience. If it doesn’t catch your audience’s eye, they’re going to scroll on by and not give you or your business a second thought. Here are some engaging type of posts that can help you increase your engagement:
These are designed to provoke thought from your audience. They work well to increase engagement and you get to learn more about your fans.
People are drawn to visual content, so images work well for increasing engagement. Your audience is much more likely to share an eye-catching image than they are anything else.
A great way to add entertainment is by using video. Your fans are likely to share your videos, especially if they find it helpful.
Sharing content from your blog or your website is a good way to share valuable content with your audience. Be sure to write a captivating comment with your link to increase the chances of it being shared.
Videos perform the best in terms of shares, which is what you want. If you’re looking to increase shares, video is your best bet. The average Facebook shares of video content have doubled, making videos the most popular shared content on Facebook.
That’s right – your audience wants more visual content. This can be in video or image format. To increase your visual content, you can share infographics, create custom images and share video tutorials.
None of this matters if you’re posting at the least popular times. To find the times your audience is most active, take full advantage of the Insights section on your Facebook fan page. To give you a little help, the most shares occur on Saturday. Makes sense since most people have more time to spend on social media on the weekends. According to Facebook, there’s a spike in shares at noon (lunch break) and a slight increase after 7:00 pm.
Your fans don’t want to read a book every time you post. There’s nothing wrong with sharing great content, just make sure you’re succinct. A recent study found that posts with fewer than 50 characters have the most engagement. And you thought 140 characters was short!
If you think this is juvenile, think again. Emojis (emoticons) add a personal touch to your content and make you appear friendly. That’s a win-win! Using emojis can improve your share by 33% and increase your comments by 57%.
I know you’ve seen those like and share for a chance to win posts on Facebook. That’s because they work! People are drawn to winning freebies so play into it. Be sure you clearly define your rules, decide on a prize, and display the details so there’s no confusion.
If you’re not using any of these already, you need to start…NOW! Facebook is always making organic reach difficult to achieve so you need to work at it. Your numbers aren’t going to jump overnight but you will see progress. Remember, social media marketing is a marathon, not a sprint. To learn more, or to schedule a consultation, contact me today.
Cheers, Love and Success,
Today Amanda shares how to claim your business page on NextDoor.com. It’s quick and easy. Once you claim your page and receive 1 recommendation, your business page will be seen by other potential clients or customers.
So, claim your page today at www.nextdoor.com/business and start growing your business.
Please feel free to reach out to us if you need help claiming your page or are interested in Social Media Marketing services.
Cheers, Love and Success,
Social media is a powerful tool for any business, in any industry. You can make your chiropractic practice more powerful through social media. Follow these 7 social media marketing tips and watch your practice grow!
Education is an important part of daily life. What better way to teach your audience than using videos? You can upload your videos to YouTube and Facebook, and you’ll notice that your profiles will become the go-to place for chiropractic education. Facebook Live is a great way for you to share tips, tricks, how-tos and tutorials with your audience in real-time.
Many social networks, including Facebook and Instagram, offer live videos, which are perfect for Q&A sessions. You can even broaden your social reach to include Periscope. Going live allows your audience to ask you questions in real-time for you to answer. You can notify your followers on Twitter to participate as well by using a unique hashtag, such as #AsktheChiropractor.
It’s crucial to keep your brand consistent across all marketing avenues to encourage brand recognition and continuity. Be sure that your current logo is being used and that all of your cover photos are consistent with your brand.
It’s no secret that images are hugely popular on social media and facilitate a great deal of engagement. You can use images to communicate inspirational quotes and share health tips. Images are most often shared by your audience, especially on Facebook, which helps to build your social media presence.
As a chiropractor, you have a brick-and-mortar practice and should encourage your patients to check in when they visit you. The check-ins will build awareness of your practice on social media and may even bring in new patients.
When a member of your audience mentions your practice or shares content with you, it’s crucial to acknowledge it. Always, always, always reply to every comment, answer every question, and keep the conversation going.
More than likely, your audience is active on social media, too, so encourage them to submit photos and reviews of your practice. Other members of your audience will view you as the leading chiropractor in your area.
Social media is a great way to grow your practice so don’t hesitate a minute longer. If you’d like to learn more or to schedule a consultation, feel free to contact me today.
Cheers, Love and Success,
Despite being one of the most popular social networks, Twitter is still somewhat of an enigma to most. Maybe it’s because it seems like the “rules” of social media are always changing. Here are 20 Twitter rules that you should absolutely follow!
If you think people will unfollow you because you’re repeating tweets, think again. Twitter moves so fast that your followers don’t have time to read every tweet so repeat your tweets as often as possible.
Content is still king and it’s important to vary the content you share. For example, article links are great to share but you shouldn’t only share article links. As they say, variety is the spice of life!
In social media, numbers are important to determine how your social media is performing. For Twitter, it’s important to use the 30/30/30 rule; 30% original content, 30% retweets, and 30% engagement.
You’re likely to lose followers if you change up your tweets too much. For example, if you generally post about your business but you start tweeting about a television show, you may see some people unfollow you.
Your bio tells your followers who you are. It should tell people who you are, why you’re an authority in your niche, and what your focus is.
Self-promotion is great but it shouldn’t be your focus. Be sure to tweet content from those in your field or from your colleagues.
Most websites have that little blue button that allows you to retweet content. Don’t just tweet the content automatically; put your own flare to it.
Don’t get into the habit of retweeting content just to meet that 30% goal. Be sure you read everything you retweet to make sure it’s in line with your focus and it’s well written.
When someone retweets your content or mentions you, do not ignore it! Thank them for retweeting your content or for mentioning you.
When you retweet someone else’s content, you may get flooded with their retweets. Turn this off by going to their profile, click on the gear icon, and select “Turn off retweets.”
I’m sure you’ve seen those folks who are constantly talking about gaining followers, right? These people are spammers and should be ignored. Don’t follow them back or even acknowledge them if they retweet or mention you.
It may seem natural to like and retweet content from someone you’re hoping to connect with, but it’s not necessary. Think about how you would react if someone did that to you.
You should follow every company you’re interested in working with. You’ll be one of the first to know about open positions, changes, and it’ll help you gain insight into their culture.
Don’t be afraid to use people’s first names in mentions. You may have to visit their profile to find it, if it isn’t in their handle.
Communication via text or social media can be misinterpreted but emoticons help get your message across. Don’t be afraid of a smiley face!
Nothing says you’re unprofessional like swearing so just don’t do it.
No matter what’s going on in your life, it’s best to always be positive on social media. We all have problems, but we shouldn’t broadcast them on social media.
These tools are great for helping you up your Twitter game:
People love photos, on all platforms. You can use free tools, like Canva, to create Twitter-friendly photos to share with your content.
If you want your Instagram posts to be shared on Twitter, be sure to create an IFTTT recipe instead of using the original Instagram link. People don’t engage with Instagram links very much so it’s best not to use them.
Now that you have these 20 Twitter rules, it’s time to put them to use. If you would like more information, or to schedule a consultation, contact me today.
Cheers, Love and Success,
Instagram has recently released Stories and you want to use this feature for your business, but how? There are a number of ways you can incorporate Instagram Stories into your marketing mix and reasons you should!
Your followers want to get to know you, want to see all the behind-the-scenes of your business. Stories allows them to get a glimpse of what a day in your business looks like. Because you can use both videos and photos, you can include previous images you’ve wanted to use.
It’s always a great idea to re-purpose your blog content in several ways. You can do this with Instagram stories, too! Put together short, how-to articles that link back to the original content on your blog.
If you’re going to be live on Facebook or YouTube, you can tease that on Instagram to get more views. You can create a story to showcase anything, including upcoming blog posts, videos, podcasts, you name it.
If you sell tangible products, it’s a safe bet that your audience wants to see it in action. Instagram Stories is perfect for this. You can also give your views ideas on things to create with your product and point them back to your website for more information.
There are all sorts of milestones to celebrate in your business; getting 1,000 followers on Instagram, celebrating 5 years in business, a new employee, and so on. Take these celebrations to Instagram and let your followers celebrate with you!
Incorporating Instagram Stories into your marketing mix shows that your business is knowledgeable about new social media trends and it’s agile enough to apply them. To learn more, or to schedule a consultation, contact me today.
Cheers, Love and Success,
As a small business owner, it’s important to appeal to your market’s emotional needs. Think back to your last big purchase. What made you buy the brand you bought? It has less to do with research than you think. People buy emotions, not sales tactics.
Your audience wants to relate to your brand before making a purchase. This is why it’s so important to utilize social media properly. Being personable and relatable increases the likelihood of your audience purchasing from you exponentially. Why? Because, your brand has connected with their life and offers to fulfill a need.
Brand loyalty is created through routine, trust, and a sense of belonging. These are all emotions that your audience can relate to. Your audience wants to feel as though they are part of your brand’s community. By creating a community of like-minded followers, you’re allowing your audience to feel that sense of belonging with your brand. That’s going to greatly benefit your brand by way of word-of-mouth advertising and customer loyalty.
Once you’ve established how you’re going to appeal to your audience’s emotions, it’s time to think about the placement of your offering. It’s important to get your offering in front of your target audience. This can be done via social media advertisements. When launching a new product or service, you may benefit from a paid placement instead of depending on organic reach.
Taking your audience’s emotions into consideration will only help propel your brand and marketing efforts. To learn more, or to schedule a consultation, contact me today.
Cheers, Love and Success
Social media is about being social, communicating with the fans of your business, and being more visible to potential clients/customers. But, social media has a huge impact on other areas as well, including SEO.
SEO is an acronym for search engine optimization. The higher your SEO, the more visible your website is in the search engines. Have you ever wondered how certain websites get on the first page of Google without paying for ad space? It’s because of good SEO. Social media can help you improve your SEO in a number of ways. Here are a few…
We all know Facebook, Twitter, LinkedIn and so on. We trust them and know they are legitimate websites. That’s what creates authority. Your website, no matter how long you’ve had your domain name, isn’t going to be considered as much of an authority as Facebook. So, it’s time to take advantage of the authority social networks have and use it to increase your own.
Sharing content on social media makes it searchable in all search engines. If you share a link on Facebook to a blog post on your website, that link is going to show up in search results if the proper keywords are used. These links will help drive traffic to your website, which is going to increase your SEO.
Search engines, like social networks, use algorithms to search, crawl, and index content. If you’ve ever searched for yourself, you’re likely to see your social profiles come up first. That’s because the search engine pulled your social profiles before anything else.
SEO isn’t what it used to be; keyword research, page optimization, and link building are things of the past. Today, SEO is all about social media. Sharing content regularly on social media will increase your SEO because you can reach more people in a shorter period of time. To learn more, or to schedule a consultation, contact me today.
Cheers, Love and Success,
Amanda Brazel | Digital Media Marketing Done For You