Best Practices for Using Facebook LIVE for Your Business

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Since it’s launch, Facebook Live is making it much easier for businesses to speak to consumers. It’s a great way for your business to interact with your audience in real-time. As with any other marketing initiative, there are some best practices you should follow.

Have a Clear Purpose

Just because live broadcasting is available, doesn’t mean you have to use it. You need to have a clearly defined purpose for using this feature in order for it to be effective. Whatever topic you choose to broadcast, make sure you stick with it.

Include Live as Part of Your Marketing Mix

Your marketing efforts are much more effective when they’re integrated. Some members of your audience may not have time to participate in a live broadcast so it’s important to make sure that all of your other marketing channels are included in your campaign.

Be Prepared

Preparing for a live broadcast includes setting the stage. Make sure that there’s little to no background noise that would keep your audience from hearing what you have to say. It’s crucial to make sure that you’re broadcasting in an environment that doesn’t compromise any confidential information or privacy.

Branch Out

Although your purpose for going live may be to promote your business, you should never just talk about that. Your audience will quickly lose interest and move on. Be sure to speak in general terms that the majority of your audience can relate to.

Be Positive

There’s already enough negativity in the world so focus on being positive during your broadcast. Do not use Live to rant; not only is it unprofessional, no one wants to hear it.

Be Consistent

If you’re thinking of creating a Live series, be sure that you go live consistently on the same day at the same time. Your audience will grow over time and each stream will attract past viewers.

If you follow these best practices for Facebook Live, you’ll ensure a much better experience for you and your audience. To learn more, or to schedule a consultation, contact me today.

Cheers, Love, and Success
Amanda Brazel
Amanda Brazel

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