A 2020 SEO Guide For Beginners
In 2020, SEO or Search Engine Optimisation, is a creative, technical and analytical process that is designed to improve a website’s visibility in the search engines. The main function of SEO is to bring more unpaid traffic to a website and to have that traffic convert into sales.
SEO – An Introduction
If you are new to SEO and you want to have a website that Google ‘favours’, then you definitely want to utilise effective white SEO. This also means that you want to stay away from SEO methods and techniques that are considered ‘grey hat’.
What is considered grey hat today can quickly turned into black hat and spammy practices tomorrow as far as Google is concerned. Using these types of techniques can quickly cause your website to lose its search ranking and it can even become de-indexed.
So, what are the ‘rules’ when it comes to SEO?
Google is very strict when it comes to SEO and strongly insists that website owners and webmasters adhere to the company’s rules. In return, Google aims to reward these sites that use ‘white hat’ marketing along with high-quality content with higher rankings in the search engines.
Conversely, Google also penalises sites that are able to rank in the search engines without adhering to these rules.
Keep in mind, that these rules are not considered to be laws. They are simply guidelines that Google strongly recommends for sites that want to rank in the search engine.
For example, in countries such as the UK, the United States, Australia and Canada, it is illegal to hack in order to rank a site higher in the search engine.
DEFINITION OF SEO: There are many different definitions and interpretations of Search Engine Optimisation. However, organic SEO is still considered the best way to get free traffic from Google and to a website.
OPPORTUNITY: It does not matter whether you are trying to rank a site in India, Europe, or the Middle East, the concept remains the same. You have to understand the way people search for things online whilst also understanding the types of results Google will decide to display to the users.
RANKING: The higher your website ranks in Google search results, the more free advertising your site will receive. This is why the first page of results and certainly the first search result for a particular keyword is so heavily coveted by online marketers.
This is still the best way to get valuable organic traffic, and it can quickly make or break your business.
Some of the best ways to drive this organic traffic to your site in 2020 include:
– Website design
– User experience
– Keyword Research
– Social media promotion
– Backlink Analysis
In other words, you will have to learn and apply many skills if you want your site to rank in a competitive niche on Google in 2020.
What Is A Successful SEO Strategy In 2020?
The best strategy is to create a website that makes your brand appear relevant and trustworthy to users. Help the visitors to your site without frustrating or annoying them.
Never place conversion rates and percentages ahead of a user’s enjoyment and accessibility to your site. For example, do not place adverts on the main content page.
If your want your site to rank high in Google, your SEO in Belfast strategy must include quality and useful content that is posted to the site regularly that will deliver long-term user satisfaction.
Google is placing more importance on the user in 2020. The company is rewarding sites that offer a great customer experience and quality content that is able to attract links from reputable websites and create a buzz.