I’ve been analyzing websites now for years. I see what works and what doesn’t work. Keeping your website current is pivotal to your marketing strategy and your business success. When was the last time you updated your website? When was the last time you updated the design of your website? You don’t listen to music like you did in the 1990’s, you shouldn’t run your business like you’re in the 1990’s either. So, here are several very critical elements that your website must have to keep it current, especially in today’s day.
You only have about 3-5 seconds to let people know what you do and that is not a lot of time. So, it’s important that you be clear, keep it simple and state it in a way people can understand right away.
Write a very brief description of what you do and offer. Try to focus on your audience’s pain points. This really hits home and makes your audience want to read more. Business is about solving problems for other people. What problems does your audience have?
The visitors to your website are there for a specific reason; to learn more about your business. They can’t do that if your content is subpar or outdated. Your content should tell your story, be memorable, and highlight your personality. You want your visitors to take action, whether it be signing up for your newsletter, following you on social media, or contacting you directly.
You already know you should have amazing content but how do you get it? You must truly understand your audience; what problems need solving, what are their concerns and/or desires, what helps them reach their goals, and so on.
80% of users are accessing websites from their mobile phones and Google is even penalizing websites that are not mobile friendly in search engine rankings. So, remember that most people access the web on a mobile device so it’s important to make sure your website is mobile-friendly. Make sure your website is responsive and adapts to different display sizes. If your website is on WordPress, be sure to opt for a theme that’s already optimized for mobile devices.
A blog is a great way for your visitors to keep up with what’s happening in your business. It’s a great place to share solid educational information about your profession. Be sure to publish articles on your blog often and share them on social media. The more content you share on your blog, the higher your chances of being found in search engines.
You want your visitors to take action while on your website. A great way to do that is to offer a sign up option for an email newsletter or a free download. You’ll capture leads and build your email list so that you can keep in touch with your subscribers. If you opt to use a newsletter, be sure to send it no more than once a week and follow the 80/20 rule; 80% informative, useful content and 20% that pertains to your business, product or service. In other words, don’t only email your subscribers when you want them to buy something. You need to provide helpful information 80% of the time and be selling only 20% of the time. This is good business practices.
Website ranking is important to be listed highly on search engines, but it’s not solely based on keywords anymore. You still need to use your proper keywords, but they’re only part of your SEO strategy. Your strategy must include blogging, social media, and email marketing.
Make it easy for your audience to find you on social media. Make your plugins visible on all pages of your website and add plugins that show your social media newsfeeds on the right hand side of your blog page. This way people can see that you are social, sharing great content, they can access your reviews and more.
I am sure this seems obvious, but I go to many businesses websites only to have to search endlessly for this information. So, while this may be obvious there are a few things you need to know. You need to have a contact page AND you need to have your contact information on each and every page because you never know when your visitors are going to want to reach out and contact you.
Your website is an investment and great marketing tool so make it work for you. If you have any questions or would like to schedule a consultation, don’t hesitate to contact me.
Cheers, Love and Success,
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Amanda BrazelOwner/Expert Social Media Manager for Small Business. Read More.
Amanda Brazel | Digital Media Marketing Done For You