While this article points out some mistakes, the purpose is not to make you feel inadequate, but rather to help you avoid these very common mistakes so that you can improve your social marketing strategies and generate MORE SUCCESS!
Mistake #1: You have linked several of your social media profiles together. So for example, when you post to Facebook it also posts to Twitter or vice versa. The honest truth is that every social network is COMPLETELY different and they should be treated that way. Linking your profiles together is like mixing wine, vodka and really good beer all together and then drinking it. YUCK! So, seriously…please STOP doing this. You really aren’t saving yourself any time. You are actually hurting your progress.
Solution: Create a plan or strategy for each network you are on, preferably with an expert that can help you craft a solid plan. You will want to have a schedule of what gets posted, the bests times for each type of post, and you MUST plan this in advance. Your strategy should include a variety of content for your audiences. Photos, questions, links, promotions, candid photos of you and your staff and so on. If you are overwhelmed by all the various networks just start with one or two in the beginning. You are better off mastering one or two then mastering none.
Mistake #2: You do not understand how to use hashtags properly or at all. Here are several common mistakes folks make with hashtags: You don’t know your top 5-10 hashtags for your niche, you are not using them properly, you are using too many each time you post, or you are not using hashtags at all. ***Okay newbies, here is what a hashtag is and what it does for you: hashtags are like little links that take you to a thread of folks talking about that specific topic. For example, let’s say the hashtag is #skincare. Well after you click on the #skincare (hashtag) link you will see all sorts of conversations and information about skin care. Using hashtags appropriately allows you to expand your audience, connect with your peers, potential clients/patients, attract more people to your website or blog, and draw more people in to find you and follow you. They are very valuable to your social success. P.S. Don’t use Hashtags on networks that don’t have Hashtags, i.e. LinkedIn.
Solution: First learn what your top 5-10 hashtags are for your specific niche. Follow the other social media experts and watch and learn. You can always reach out to us for a consultation and we can help you quickly understand what your top hashtags are as well as how to use them appropriately.
Mistake #3: You do not thank folks that give you a raving review on your Facebook business page or other profiles. I have to say this kind of drives me a little nuts. If you were face to face with one of your clients and they genuinely thanked you for your work or services, would you just give them a thumbs up and then walk away? Or even worse, would you completely ignore them and turn your back to them? Hell no you wouldn’t! You would smile and you would graciously say “thank you so much and I appreciate your feedback.” Social Media is no different. Think about it. Just because you are not necessarily interacting with your fan, client or patient in real time you are still interacting with them, and smart business owners understand those interactions need to be positive experiences.
Solution: Check your profiles regularly for comments, questions, messages and reviews. Immediately answer them and respond. This is so crucial. Again, if you don’t have the time either assign this task to a trusted assistant in your office or hire a social media agency to do it for you. We manage all of our clients profiles in one software program and everyday (multiple times per day) our team is staying current with their fans. And, if there is something we just can’t answer we ping you a message with a direct link to that message so you and your staff can respond. Engagement and connection is a huge part of social success.
Mistake #4: You’ve hired a young college student to manage your social media because you think they are young and hip therefore they must ‘get it’ because you are old and crotchety and don’t know how to operate all of this technology :-). Yes, in most cases younger people get how to USE social media and they know how to maneuver the various platforms. However that does NOT mean they understand how to market your business effectively on social media. It also doesn’t mean they understand business either. In order for your social media and digital marketing to be successful you need someone that understands business, marketing, and better yet social media marketing. Social Media Marketing is very different compared to other forms of marketing. This is a new business world we are in and there will be a learning curve for many. So, rethink this strategy if you want success.
Solution: Make sure your social media marketing assistant has access to education and training from top professionals in social and digital marketing industries or hire a reputable agency that has proven results to manage this all for you.
Mistake #5: You only market, sell or post links to your website trying to sell your products/services. HUGE MISTAKE!!! And, if you are doing this I guarantee you are one of those business owners saying “Facebook hasn’t done a thing for my business.” Well, I hate to break it to you, but it’s not Facebook…it’s YOUR APPROACH. People DO NOT want to be sold to all day long. They want a RELATIONSHIP with you! They want to CONNECT with you! They want to LEARN about what you offer. They WANT to see behind the scenes in your business and they want a VARIETY of information from you. So, please STOP just posting or pimping your products all day long. This really makes you look bad.
Solution: The solution here is the exact same as for mistake #1. Create a plan or strategy for each network you are on, preferably with an expert that can help you craft a solid plan. You will want to have a schedule of what gets posted when and you will want to plan in advance. Your strategy should include a variety of content for your audiences. Photos, questions, links, promotions, candid photos of you and your staff and so on. If you are overwhelmed by all the various networks just start with one or two in the beginning. You are better off mastering one or two then mastering none.
Mistake #6: You don’t understand social media, so you just decide that your business doesn’t need it. Oh dear, oh dear, oh dear….yes I hear this too. Maybe you’ve heard rumors that it doesn’t work, or it is a fad. Please listen in closely, the world wide web is becoming the world wide social web. Social Media is not going way. Human beings LOVE connection and that is what social media does in a big way. It connects us to new people, friends, family, brands, businesses, information and more.
Now with that said, I will be the first person to tell you that you do not need to be on every social network and not all businesses should be on Facebook either. However, I can almost GUARANTEE there is a social network out there that you most definitely should be active on and you should be active on the ones where your clients and potential clients are active. That makes perfectly good sense, right? All networks are different and all cater to different people with different needs. So, figure out which ones those are and get on board fast.
Solution: Learn or hire a consultant. Sit down with a consultant and ask them to talk about the various network differences, ask them what networks they recommend you market on or if you can’t afford to hire a consultant then hop on Google and start asking Google for answers. I guarantee Google will hook you up with some good answers.
Mistake #7: You are a procrastinator. You wait and wait and wait. It’s too overwhelming, I don’t have the time, I am not sure where to start and on and on it goes. STOP! If you wait, your competition is getting a HUGE leg up here. So, don’t shoot yourself in the foot and get going.
Solution: Jump in. You will start learning faster by getting in, learning your way around and yes even making some mistakes. You can sign up for online classes and learn as quickly as you can or if you don’t have the time for that the other option is to hire a reputable agency that can do it for you.
Do you have specific questions or need help with your social media? Feel free to ask in the comment below or hop over to my Facebook page and ask a question there. I am always happy to help you GROW!
Cheers, Love and Success,
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Amanda BrazelOwner/Expert Social Media Manager for Small Business. Read More.
Amanda Brazel | Digital Media Marketing Done For You