Instagram has recently released Stories and you want to use this feature for your business, but how? There are a number of ways you can incorporate Instagram Stories into your marketing mix and reasons you should!
Your followers want to get to know you, want to see all the behind-the-scenes of your business. Stories allow them to get a glimpse of what a day in your business looks like. Because you can use both videos and photos, you can include previous images you’ve wanted to use.
It’s always a great idea to re-purpose your blog content in several ways. You can do this with Instagram stories, too! Put together short, how-to articles that link back to the original content on your blog.
If you’re going to be live on Facebook or YouTube, you can tease that on Instagram to get more views. You can create a story to showcase anything, including upcoming blog posts, videos, podcasts, you name it.
If you sell tangible products, it’s a safe bet that your audience wants to see it in action. Instagram Stories is perfect for this. You can also give your views ideas on things to create with your product and point them back to your website for more information.
There are all sorts of milestones to celebrate in your business; getting 1,000 followers on Instagram, celebrating 5 years in business, a new employee, and so on. Take these celebrations to Instagram and let your followers celebrate with you!
Incorporating Instagram Stories into your marketing mix shows that your business is knowledgeable about new social media trends and it’s agile enough to apply them. To learn more, or to schedule a consultation, contact me today.
Cheers, Love and Success,
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Amanda BrazelOwner/Expert Social Media Manager for Small Business. Read More.
Amanda Brazel | Digital Media Marketing Done For You