So, here are 4 ways to humanize your social media marketing approach that will help set you apart from your competition as well as create a more loyal following.
1. Be Real: It’s important to be yourself and show the real you on Social Media. This is far more powerful than trying to be someone else. So, be authentic, don’t lie and show your audience the real you.
2. Be Honest: Don’t hold back or be afraid to share some personal stories that make you look vulnerable. It’s okay to share your struggles and challenges with your audience. This significantly humanizes you and draws your fans in. People want to work with people that are real human beings. You don’t have to tell your deepest darkest secrets if you don’t want to, but take a page from Oprah’s book on this one. She is pretty honest about her life and that creates strong loyalty among her fans.
3. Be an Inspiration: There is a saying, either your life is a cautionary tale or an story of inspiration. Be an inspiration to others. Show people that you can still be happy amidst challenging times, inspire others to live a healthier, happier and more meaningful life by leading the way through example.
4. Be Consistent: Get clear about what your mission is and be consistent. This will help you brand your business and be more recognizable. For example, I offer social media and web design services but I am also known for uplifting and encouraging business owners. This is something I do consistently. So, no matter what your brand identity is…be consistent with what you share. This makes you even more believable and when you have something to share that pertains to your business more people will listen.
When you humanize your brand on social media you stand out and you create a loyal following. Your following will be like your friends and family. You can do this by sharing photos, personal blog posts, status updates, video and more. Be creative and let people in. You will be glad you did.
What other ways do you suggest humanizing your approach on social media marketing?
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Amanda BrazelOwner/Expert Social Media Manager for Small Business. Read More.
Amanda Brazel | Digital Media Marketing Done For You