Many psychiatrists and psychologists feel is is unethical to directly ‘market’ their services. So today I want to show you how you can grow your practice without ‘marketing’ and educating instead. This is something I’ve been working on with one particular Psychiatry practice and it has been a HUGE success.
It might sound a little strange, but by sharing your expertise and ‘giving’ the general public knowledge about how you treat mental health issues as well as educate the public about psychiatry and psychology it will help them see you as an expert in your field or niche.
In turn, this leads to more referrals, more new patients, speaking engagements and so much more.
It’s just as if you decided to write a book, but instead you are doing in snippets or short articles of information and then sharing these on a consistent basis on social channels.
So, here are my 3 tips to get started:
1. Start with One Network: More than likely you are working independently and do not have a staff as of yet. In this case I recommend that you start with one social network and that is LinkedIn. This way you can connect with your peers that have complimentary skills and will more than likely love to refer you. This will also make your network connections stronger, and avoid the overwhelm of feeling like you have to master several social platforms all at once.
2. Add a Blog Page to Your Website: I highly recommend that you add a blog page to your website and write one short article each week on a variety of topics that have to do with your niche or field of study. ***Hint: Do not talk doctor speak, please make sure you speak in layman’s terms and use language that everyday people can understand.
Now let’s take a look at what blog writing can do for your practice. (Remember this also helps your SEO too.) Here is a screen shot of one of my client’s blogs. As you can see this blog reached over 1000 shares, which is absolutely incredible and has helped demonstrate her as an expert among patients and peers. 1000 shares is not very common for local businesses, however many of her blog posts range from anyway from 50-300 or more shares and that is still very good.
3. Publish Your Articles on LinkedIn: Publishing your articles directly on LinkedIn is a fantastic way to get noticed and bring in new patients as well as forge stronger relationships with referral partners. This is a new feature that has been rolling out on Linkedin for months now. You may or may not have access yet. It all depends on how active you are, however the more active you are on LinkedIn the faster you will have access.
Here you can see an article I recently published on LinkedIn that was viewed more than 1500 times. This has helped me gain more credibility and business relationships.
There’s a saying…Either you will show your competition what to do or your competition will show you and when they do they will be way ahead of you.
I know we are in a new digital world when it comes to medicine and business, so jump in, ask for help and open yourself up to helping even more people that really need it. You will be happy you did.
And…in case you need help setting up your blog page, developing a new website or even a little consulting on how to do it all, please do not hesitate to reach out to us. 919-616-2897
Cheers, Love and Success,
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Amanda BrazelOwner/Expert Social Media Manager for Small Business. Read More.
Amanda Brazel | Digital Media Marketing Done For You