I chose the purple cow for this post because it caught my eye, which is the premise for this blog and then I remembered Seth Godin’s infamous book ‘Purple Cow’.
SETH GODIN is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
“In his book Purple Cow: Transform Your Business by Being Remarkable, Seth Godin says that the key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins. Being remarkable in business is possible and it doesn’t have to cost anything but your creativity and imagination. This is exactly what I want to encourage you to do in your business.
The bottom line is that our new world of apps, websites, and social media make it so easy to interact with our clients, patients, potential clients and leads in a variety of ways which ultimately have endless benefits for you and your business.
It gives us the freedom to be ourselves, have fun and let our imagination soar which will grab the attention of more clients, leads and fans.
The only obstacle standing in your way is continuing to have a limited imagination and holding yourself back out of fear. So, start to free yourself from the way you’ve always done it and let yourself branch out into a new world of marketing and doing business with oomph and flare.
So, now let’s talk about three awesome tools to keep it fun, alive and interesting.
1. AUDIO: Is another great way to change things up. I love Sound Cloud. It’s easy to use, upload and work into your social marketing strategy. You can use sound cloud on your blog as well as on many social profiles. Your audio clips can be 30 seconds long or 2-3 minutes long. Again, think short is sweet.
Ideas: Share tips, strategies, wisdom, inspiration, how to’s, and stories so you can engage, and add value to your fans lives.
2. VIDEO: Yes, I know you all know about video, but are you using it? Video is a must. If you are shy, it’s okay. Embrace that and practice. My husband is so quiet and so shy that being an internet marketer was perfect for him until video came along. Then he was forced to do it. Now it’s easy for him. So, just get over your fear. All you have to do is talk about what you know. I also have another blog post that talks about the exact steps on how to create easy, no cost and no editing video marketing.
Ideas: Give insider tips on how you do what you do. Share only secrets that you know from working in your industry…you know those dirty little secrets that people would love to hear about. Be creative and have fun with it.
3. Flipagram is a super cool app that allows you to create a video clip of photos, photo quotes and it plays to music. It’s fun and you can use it to tell a story about what you sell of offer.
Ideas: Tell a story with photos of your products, clients using your products, messages of hope or inspiration etc.
The idea here is to get creative. Have fun with your social marketing and change things up. I believe in you!
Cheers, Love & Success,
Passionate Social Media Manager | Consultant | Trainer | Blogger | Clean Foods Enthusiast | Pure Barre Life | Lover of Life & People | Happy Wife & Mom of 3
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Amanda BrazelOwner/Expert Social Media Manager for Small Business. Read More.
Amanda Brazel | Digital Media Marketing Done For You