Despite being one of the most popular social networks, Twitter is still somewhat of an enigma to most. Maybe it’s because it’s not like the rest because it only allows 140 characters and it moves so quickly. Maybe it’s because it seems like the “rules” of social media are always changing. Here are 20 Twitter rules that you should absolutely follow!
If you think people will unfollow you because you’re repeating tweets, think again. Twitter moves so fast that your followers don’t have time to read every tweet so repeat your tweets as often as possible.
Content is still king and it’s important to vary the content you share. For example, article links are great to share but you shouldn’t only share article links. As they say, variety is the spice of life!
In social media, numbers are important to determine how your social media is performing. For Twitter, it’s important to use the 30/30/30 rule; 30% original content, 30% retweets, and 30% engagement.
You’re likely to lose followers if you change up your tweets too much. For example, if you generally post about your business but you start tweeting about a television show, you may see some people unfollow you.
Your bio tells your followers who you are. It should tell people who you are, why you’re an authority in your niche, and what your focus is.
Self-promotion is great but it shouldn’t be your focus. Be sure to tweet content from those in your field or from your colleagues.
Most websites have that little blue button that allows you to retweet content. Don’t just tweet the content automatically; put your own flare to it.
Don’t get into the habit of retweeting content just to meet that 30% goal. Be sure you read everything you retweet to make sure it’s in line with your focus and it’s well written.
When someone retweets your content or mentions you, do not ignore it! Thank them for retweeting your content or for mentioning you.
When you retweet someone else’s content, you may get flooded with their retweets. Turn this off by going to their profile, click on the gear icon, and select “Turn off retweets.”
I’m sure you’ve seen those folks who are constantly talking about gaining followers, right? These people are spammers and should be ignored. Don’t follow them back or even acknowledge them if they retweet or mention you.
It may seem natural to like and retweet content from someone you’re hoping to connect with, but it’s not necessary. Think about how you would react if someone did that to you.
You should follow every company you’re interested in working with. You’ll be one of the first to know about open positions, changes, and it’ll help you gain insight into their culture.
Don’t be afraid to use people’s first names in mentions. You may have to visit their profile to find it, if it isn’t in their handle.
Communication via text or social media can be misinterpreted but emoticons help get your message across. Don’t be afraid of a smiley face!
Nothing says you’re unprofessional like swearing so just don’t do it.
No matter what’s going on in your life, it’s best to always be positive on social media. We all have problems, but we shouldn’t broadcast them on social media.
These tools are great for helping you up your Twitter game:
People love photos, on all platforms. You can use free tools, like Canva, to create Twitter-friendly photos to share with your content.
If you want your Instagram posts to be shared on Twitter, be sure to create an IFTTT recipe instead of using the original Instagram link. People don’t engage with Instagram links very much so it’s best not to use them.
Now that you have these 20 Twitter rules, it’s time to put them to use. If you would like more information, or to schedule a consultation, contact me today.
Cheers, Love and Success,
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Amanda BrazelOwner/Expert Social Media Manager for Small Business. Read More.
Amanda Brazel | Digital Media Marketing Done For You