1. Start with writing a dynamite bio: Write a bio that reflects what you do and include your interests as well. You can even use emoticans for a little extra flare. Writing a quality bio is important because first impressions count. People will want to know a little bit about you before they start following you. Like attracts like. So, be sure to write a good one. Oh and don’t forget to include your website address or link of your choice. Mine is set to direct folks to my blog.
2. First impressions are important: Upload a profile picture that reflects your brand personality and the image you want to portray. For example, if you are a business professional your photo should be just that. Don’t put a photo of you drinking with a buddy.
3. Posting etiquette: Don’t go on photo runs and post 5-10 photos at one time. Only post 1 maybe 2 at a time. No one wants to have their feed filled with tons of photos just from you, your kids, your food, your vacation and so on. Space out your posting times or use a fun app that lets you create photo collages. My favorite is Framatic Pro.
4. Variety is always the spice of life: Use a variety of photos from your life. Refrain from only posting about business or your kids. Share photos that reflect many aspects of who you are and what you do. Take photos of the foods you eat, your favorite wine or beer, landscapes, nature, your kids, yourself (on occasion, don’t overdo this), your friends, pets, favorite workout gear, home decor, new shoes or new outfit, landmarks you love, or even a great product you bought that you’d love to share. Change it up.
5. Be creative: When it comes to ‘marketing’ or ‘telling’ people what you do…be creative! We all want to make business connections. So, think outside the box. For example, I take a weekly photo of my computer screen showing my latest blog post. I then share that photo and give a little blurb about what it’s about and where you can find my blog post. This is a great way to get exposure without being so in your face about ‘selling’ and ‘marketing’. It’s subtle and it works. This creates ‘real’ interest.
6. Take quality photos: Invest in a good phone with a great camera. I have the iPhone 5s and I have to say it takes great photos. The quality of your photos will increase engagement, interest and followers. Remember you are telling the story of your life and business through photos. Make them count.
7. Give a glimpse: Give a short description with each photo about what is going on in your photo, what you feel or why you shared that photo. This helps people connect with you, your brand and what you want them to know.
8. Get your photos seen by others: The neatest thing about Instagram is posting a photo and immediately getting like 10 likes in seconds. Super cool. In order to do that you need to use hashtags. There is a two part strategy for this.
1. Know your top 5 hashtags for your brand and business.
2. Use hashtags in relationship to what you are posting. For example, if you are a real estate agent and you post a snapshot of you at a football game don’t use hashtags that relate to your business. Instead use hashtags that relate to what your photos says.
For example, my husband took my son to a Duke football game. So, I used the hashtags #Duke #Durham #GoDuke #football #winners. I didn’t put random hashtags that were #socialmediamarketing #facebook. The big key here is to use hashtags that match what your posting about. It’s tacky and makes you look spammy if you don’t. Be smart when it comes to hashtags.
9. Be consistent: Success at anything takes consistency. If you want to lose weight then you are going to have to eat right and exercise on a consistent basis to get what you want. Well, the same is true with any social platform. So, if you want to use Instagram for business than be consistent. Post snapshots from your life 2-4 times per day, everyday.
10. Grow your following: In order to grow your following, start following people you are interested in. Follow businesses, brands and people. Also, get engaged by clicking that heart button and let people see that you love their photos. In addition to loving photos take some time to make comments. Most folks don’t make comments, so it is really easy to get noticed by making comments. This is one way that will help you grow your following. Remember, social media marketing is about getting social and making connections. It’s just like being at a party or networking event. Get social and get interested in others.
11. Follow the big brands: It’s always good to model success. I recommend following big brands in order to get ideas on how to represent yourself on Instagram. I would follow Starbucks, Heart Roasters, Shane Barker and any other brands that you like. I recommend choosing big brands from your niche or industry as well as looking at ones that have nothing to do with your business. That is how you get great ideas and learn to be creative. This is how Steve Jobs came up with the idea to give color to computers…he looked at brands that made appliances and poof. So, don’t be afraid to model success.
12. Have fun: The biggest key to success is to enjoy and have a little fun. Relax and enjoy the process of sharing your life and business in pictures. It’s pretty fun and can even be addicting.
Cheers, Love & Success,
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Amanda BrazelOwner/Expert Social Media Manager for Small Business. Read More.
Amanda Brazel | Digital Media Marketing Done For You